Being exposed to fast food symbols makes it harder to appreciate everyday joys
2013-11-18 0:00

By Eric W. Dolan | RawStory



Success, in the Western world, means “gaining time,” according to French philosopher Jean-Francois Lyotard. The faster we do things — work, eat, sleep, read — the more time we “gain.”

But this focus on time efficiency could be making the small things in life harder to enjoy.

A trio of Canadian researchers have discovered that simply being exposed to symbols of Western society’s culture of convenience can undermine people’s ability to find pleasure in everyday joys.

“It is ironic that technologies designed to improve well-being by minimizing time spent on mundane chores may ultimately undermine the surplus leisure time they permit. By instigating a sense of impatience, these technologies may prevent people from savoring the enjoyable moments life offers serendipitously,” doctoral student Julian House and professors Sanford E. DeVoe and Chen-Bo Zhong of the University of Toronto wrote in the study.

The research, published online in Social Psychological and Personality Science, found people exposed to fast-food symbols were less likely to find pleasure in beautiful pictures and music. The research also found those living in neighborhoods with a higher concentration of fast-food restaurants were less likely to savor pleasurable experiences.

House and his colleagues decided to examine fast food — and McDonald’s in particular — because it “has arguably become the ultimate symbol of time efficiency.”

In their first analysis, which included 280 participants from the United States, the researchers found greater fast-food concentration in one’s neighborhood was associated with reduced savoring of emotional responses to enjoyable experiences. The researchers controlled for age and wealth, but noted that other confounding variables could have skewed their results.

In a second experiment, the researchers had 250 participants rate the advertising suitability of five promotional pictures. Three of the images were neutral, while two of the images showed fast food from McDonald’s. Half of the participants saw the fast food in standard McDonald’s packaging, while those in the control group saw the exact same food with generic ceramic tableware.

In addition, half of the participants viewed ten pictures of scenic natural beauty while the others did not. All of the participants then rated their happiness.

The researchers found those who viewed the beautiful pictures tended to self-report a higher level of happiness than those who had not.

But being exposed to the fast-food symbol appeared to hamper this effect. Participants who viewed the beautiful pictures and viewed the McDonald’s symbol reported a significantly lower state of happiness than those who viewed the beautiful pictures but didn’t view the McDonald’s symbol.

[...]

Read the full article at: rawstory.com



For more information on symbols and how they manipulates and control, watch

Red Ice TV - Episode 4 - Symbolism in Logos :






Related Articles
Blatant Illuminati Symbolism in the Advertising and Products of Nike
Kardashian Posts Illuminati Symbol Then Claims She Doesn’t Know What Illuminati Is
Vigilant Citizen: Symbolic Pics, Google Glass, and Illuminati
Of Night and Its Mysteries: Owl Symbolism
Jet Draws Corporate Logo in Sky Across America
Hidden Images in These Famous Logos
Emotions Can Be Unconsciously And Subliminally Evoked, Study Shows
10 Disturbing Trends in Subliminal Advertising


Latest News from our Front Page

Gunman Storms Dutch TV Station Demanding Airtime
2015-01-30 23:32
Dutch authorities have released few details about the bizarre case of 19-year-old Tarik Zahzah’s attack on the main news studio of television station NOS on Thursday. To get the obvious question out of the way first, the police say there is no evidence that Zahzah, who is half-Egyptian, acted on behalf of organized terrorism. The authorities always say that on the ...
How Alan Dershowitz bullied rape victims to protect a serial child molester
2015-01-30 23:40
Harvard law professor Alan Dershowitz always felt children were fair game for Israeli missiles. Now the question is whether he thinks they are fair game for the sexual exploits of his powerful associates and himself. Dershowitz and the UK’s Prince Andrew were accused in a recent court filing of raping a teenage girl who was forced into sexual slavery by ...
Alchemical Banksters
2015-01-30 22:39
This past week, the world's preeminent vultures, the economic power elite, met in Davos to discuss the maintenance of their global fiat hegemony. Highlights included furthering austerity, noting that the serf class can't have air conditioning and cars, as well as cheering on the death of privacy through the rise of technocracy. The degenerate elite, completely out of touch with ...
Men must prove a woman said ’Yes’ under tough new rape rules
2015-01-30 4:54
New guidance will be issued to all police forces and prosecutors as part of a ’toolkit’ to move rape investigations into the 21st century Men accused of date rape will need to convince police that a woman consented to sex as part of a major change in the way sex offences are investigated. The Director of Public Prosecutions said it was ...
4 beheaded in Saudi Arabia less than a week into King Salman's rule
2015-01-30 3:13
Comment: So when will the the "Human rights" promoting liberal west elite decide invade Saudi Arabia like they did Libya? Members of Magic Movement stage a mock execution scene in protest of Saudi Arabia beheading of eight Bangladeshi workers in October 2011. Four people have been executed in Saudi Arabia less than a week after 79-year-old King Salman assumed power following the ...
More News »