Swedish researchers uses ‘magic trick’ that causes partisan voters to switch parties
2013 04 14

From: rawstory.com



Researchers in Sweden have discovered a clever way to trick partisan voters into switching parties, through the application of a simple survey and some slight of hand.

Exploiting a known defect in human psychology called “choice blindness,” researchers writing for the journal PLoS One got 162 voters to fill out surveys pinpointing their views on key issues like taxes and energy, then covertly switched the survey with one created to show the exact opposite answers. Participants were then confronted on why they gave the faux responses.

What the researchers found is astonishing: A whopping 92 percent of respondents did not catch that their answers were manipulated, and only 22 percent of the switched answers were noticed by participants. During questioning after the survey, 10 percent of the subjects actually switched their preference in political party, while another 19 percent of previously partisan voters said they’d become undecided.

Since 18 percent of the participants went into the study saying they were undecided to begin with, researchers noted that their findings suggest a full 47 percent were open to changing their vote. They also noted their findings seem to run contrary to the political wisdom of former Massachusetts Gov. Mitt Romney (R), who suggested months before election day that 47 percent of the country had already ruled him out.

Researchers added that they found “no connection between gender, age, level of political engagement, overall political certainty, or initial political affiliation, in relation to magnitude of change in voting intention.”

“It’s a dramatic demonstration of the potential flexibility that is there,” lead researcher Lars Hall, from Lund University, told the scientific publication Nature. “Unfortunately I don’t know how to tap into that flexibility without the magic trick. If I did I wouldn’t be talking to you. I’d be selling my secret to Hillary Clinton or [Republican New Jersey governor] Chris Christie. Or both.”

Hall’s previous research into choice blindness has revealed that the flaw can lead to many inconsistencies in what humans say they find attractive in mates, what moral values people think they hold most dear, and which products people believe they prefer at the supermarket. A similar “magic trick” was employed in all three scenarios, finding less than one third of participants in each study realized their stated preferences were manipulated to reflect something else entirely.

This video is from the Lund University Choice Blindness Lab, published on Wednesday, April 10, 2013.



More video’s





Comment from Red Ice: Since they tested this premise during the most recent general election in Sweden, no one should be surprised that the people questioned doesn’t defend their "opinion," since many doesn’t have one. All the parties are so close and the political differences barley noticeable.

It’s hilarious that there is an assumption presented in the paper that there is a proper political spectrum in Sweden. "Do you want a big left wing government or do you want even bigger left of left wing government?"

"So, do you want a lot of tax increases ...or even more!"

What it shows is that people are not conscious, aware or even present in their body to realize that someone has made a switch on them.

Also note that the focus in these articles (also the one linked up at nature.com) is on how to turn conservatives into liberals. Although Lars Hall, from Lund University Cognitive Science jokingly says that he’d like to sell the "secret" to any politician.

These results is indicative of the fact that people don’t know their own political opinions, own choices or moral standing and that it can be swayed with very simple means.

Politics IS the magic trick.

I think the bigger question to answer here is: do Swedish researchers have too much on their hands .. and how much government money do they get to develop these mind manipulation techniques?



Related Articles


Latest News from our Front Page

Starbucks Supports Pro-GMO Company
2014 11 26
Another reason why you should not go to Starbucks. Starbucks has an image of being a socially responsible, environmentally friendly company (Really?). In 2013, 95 percent of their coffee was ethically sourced, and their goal is to reach 100 percent by 2015.1 Other goals include reducing water consumption by 25 percent in their company-operated stores by 20152 and mobilizing their employees and ...
Group Polarization and the Fad of Ethno-masochism
2014 11 26
From "Group polarization: A critical review and meta-analysis". Journal of Personality and Social Psychology. 6 50 (6): 1141--1151 The psychology of White self hatred. Political correctness IS a mental disorder. More: Group polarization: A critical review and meta-analysis. Isenberg, Daniel J. the paper Indoctrinate U Harvard Professor Noel Ignatiev talks about how to end the White race The History of Political Correctness The Narrative: The origins of Political ...
Credo: A Nietzschean Testament by Jonathan Bowden
2014 11 26
This lecture by Jonathan Bowden was given at the 11th New Right meeting in London on September 8, 2007. The original title of the presentation was “The Art and Philosophy of Jonathan Bowden.” I think ideas are inborn, and you’re attracted, if you have any, toward certain systems of thinking and sensibility and response. From a very young age, I was ...
A Look Back at the OJ Simpson Verdict -- Reactions
2014 11 26
This is a look back at the different reactions to the OJ Simpson verdict some 20 years ago (exact date of verdict was Oct 3, 1995). The OJ Simpson jury consisted of 9 Blacks, 1 Hispanic, and 2 Whites. It would raise eyebrows after they only deliberated for 4 hours in a case that they were involved in for almost ...
New York Times Publishes Darren Wilson’s Street Address and Photo of House #Ferguson
2014 11 26
Hey here are the two @nytimes scumbags that published Wilson’s home address. —> @juliebosman & @campbellnyt— Ben Howe (@BenHowe) November 25, 2014 Michael Brown’s Stepdad Shouting ‘Burn This Bitch Down’ The New York Times published information about the address of Ferguson Police Officer Darren Wilson on Monday in a move that has generated controversy. Tensions are running high in Ferguson, Missouri, as ...
More News »