Researchers in Sweden have discovered a clever way to trick partisan voters into switching parties, through the application of a simple survey and some slight of hand.
Exploiting a known defect in human psychology called “choice blindness,” researchers writing for the journal PLoS One got 162 voters to fill out surveys pinpointing their views on key issues like taxes and energy, then covertly switched the survey with one created to show the exact opposite answers. Participants were then confronted on why they gave the faux responses.
What the researchers found is astonishing: A whopping 92 percent of respondents did not catch that their answers were manipulated, and only 22 percent of the switched answers were noticed by participants. During questioning after the survey, 10 percent of the subjects actually switched their preference in political party, while another 19 percent of previously partisan voters said they’d become undecided.
Since 18 percent of the participants went into the study saying they were undecided to begin with, researchers noted that their findings suggest a full 47 percent were open to changing their vote. They also noted their findings seem to run contrary to the political wisdom of former Massachusetts Gov. Mitt Romney (R), who suggested months before election day that 47 percent of the country had already ruled him out.
Researchers added that they found “no connection between gender, age, level of political engagement, overall political certainty, or initial political affiliation, in relation to magnitude of change in voting intention.”
“It’s a dramatic demonstration of the potential flexibility that is there,” lead researcher Lars Hall, from Lund University, told the scientific publication Nature. “Unfortunately I don’t know how to tap into that flexibility without the magic trick. If I did I wouldn’t be talking to you. I’d be selling my secret to Hillary Clinton or [Republican New Jersey governor] Chris Christie. Or both.”
Comment from Red Ice: Since they tested this premise during the most recent general election in Sweden, no one should be surprised that the people questioned doesn’t defend their "opinion," since many doesn’t have one. All the parties are so close and the political differences barley noticeable.
It’s hilarious that there is an assumption presented in the paper that there is a proper political spectrum in Sweden. "Do you want a big left wing government or do you want even bigger left of left wing government?"
"So, do you want a lot of tax increases ...or even more!"
What it shows is that people are not conscious, aware or even present in their body to realize that someone has made a switch on them.
Also note that the focus in these articles (also the one linked up at nature.com) is on how to turn conservatives into liberals. Although Lars Hall, from Lund University Cognitive Science jokingly says that he’d like to sell the "secret" to any politician.
These results is indicative of the fact that people don’t know their own political opinions, own choices or moral standing and that it can be swayed with very simple means.
Politics IS the magic trick.
I think the bigger question to answer here is: do Swedish researchers have too much on their hands .. and how much government money do they get to develop these mind manipulation techniques?
Pressure from the United Patriots Front Stops Mosque Plan 2016-04-28 20:10
Pressure from the United Patriots Front appears to have killed off a mosque development in Narre Warren North.
The City of Casey council now looks likely to withhold planning approval for the development in a special meeting set for Tuesday night.
A council report, to be considered by councillors on Tuesday, recommends that the approval be blocked.
The mosque opponents’ cause has been helped by councillor ...
Police face questions over the influence of the Freemasons 2016-04-28 20:48
South Yorkshire Police today face questions over whether powerful 'secret society' the Freemasons held sway over the force at the time of Hillsborough.
Families of victims say that officers who were Masons were promoted into powerful positions despite being ill-equipped, including match commander David Duckenfield.
Duckenfield told the fresh inquests he had been a Freemason since 1975 and became head of his ...
England Bans its Own Flag to Avoid Offending Muslims 2016-04-27 2:23 St. George's Cross "racist" towards immigrants
Government officials said their city was ‘too multicultural’ to celebrate St George’s Day, England’s version of the 4th of July.
The council said that displaying the English flag may have been seen as “racist” towards immigrants.
Half of Western European men descended from one Bronze Age ‘king’ 2016-04-27 2:09
Half of Western European men are descended from one Bronze Age ‘king’ who sired a dynasty of elite nobles which spread throughout Europe, a new study has shown.
The monarch, who lived around 4,000 years ago, is likely to have been one of the earliest chieftains to take power in the continent.
He was part of a new order which emerged in ...
"Local Residents" Are Filmed Stealing Dozens of Bottles of Water at London Marathon Stop 2016-04-25 23:10
Editor's Comment: "Local" residents? Why bother blurring their faces? We know who they are.
London marathon runners were robbed of dozens of bottled waters when thieves raided a refreshment area armed with trolleys during today's race.
Nearby residents - including parents with children - were captured on camera piling up crates of free water handed out by volunteers during the 26-mile event.