Bionic mannequins spy on you as you shop
2012-11-28 0:00

By Charlie Osborne | SmartPlanet.com



It may not only be obvious ceiling cameras that will be following your movements in retail stores. Mannequins may also be keeping their eye on you.

Shoplifting is a major issue worldwide. In the U.K., perfume is the top contender, but fashion and other retail outlets also have their fair share of sticky-fingered customers. In order to combat this — and profile their customers — some fashion outlets are employing bionic mannequins, designed by Italian firm Almax Spa, that include high-tech cameras hidden within the model’s eyes.

Bloomberg reports that the EyeSee mannequins are being used to track and collect customer data, and currently “a few dozen” have been employed in stores in Europe and the United States. Each model costs $5,130 and looks stereotypical from the outside, complete with a polystyrene frame and a blank face.

Inside, however, a camera embedded in one eye sends data to facial-recognition software which is used by the police to track criminals. Instead, this software logs the age, race and gender of shoppers.

Almax says that as the mannequins stand at customer level, it can give businesses a better idea of customer trends and how to feature their products accordingly. As an example, one outlet changed their window displays after data suggested men who shopped in the early days of a sale spent more than women.

This kind of technology could help stores profile their customers and produce a better, more tailored product range, but it is not without opposition. Christopher Mesnooh, a partner at Parisian law firm Field Fisher Waterhouse, believes that spying on consumers purely for commercial rather than security gains may break U.S. and E.U. privacy regulations.

[...]


Read the full article at: smartplanet.com




Related Articles


Latest News from our Front Page

Not Again: More US AID, Missiles Shipped to al Qaeda, al Nusra and ISIS in Syria, Iraq
2015-03-06 4:28
Two weeks ago, 21WIRE reported on how ISIS and other terrorists militants operating in Syria and Iraq are receiving regular weapons and ‘supply drops’ – forming a ‘rat line’ which seems to be playing a crucial role in keeping this highly profitable conflict going on both sides. This week, it’s been reported that Jabhat Al-Nusra fighters have been brandishing US-supplied ...
Swedish parliament removes Baroque artist's bare breasted painting for offending feminists and Muslims
2015-03-06 3:28
A nude painting named Juno, which was painted by baroque artist G E Schröder and has hung in the dining room of the Swedish Parliament for 30 years has been taken down for fear of offending the sensitivities of feminists and Muslim visitors, Swedish newspaper, The Local reported on Thursday. Explaining the ban on the baroque breasts, a source from the ...
White US children will be minorities by 2020 after immigrant 'baby boom', Census reveals
2015-03-05 19:50
This is the result of an ongoing trend of declining birth among white Americans and a baby boom among immigrant groups, as well as a surge in immigration. By the year 2020, 50.2percent of all children in the US are expected to be non-white, according to the Census. By 2044, whites will be outnumbered by minorities. The Census study, released ...
New Jersey Shopkeeper Hangs 'White History Month' Sign In Window
2015-03-05 18:08
A deli owner in Flemington, New Jersey, has angered many of his neighbors by posting a sign on his window that reads, "Celebrate Your White Heritage in March White History Month." Jim Boggess, who is the owner of Jimbo's Deli, says he put up the sign to remind everyone that they should be proud of their race and culture. "No matter what ...
The Viking ”Maine Penny” Mystery
2015-03-05 3:41
In 1957, during his second year of digging at the Goddard site; a large prehistoric Indian trade village in Penobscot Bay on the central Maine coast, local resident and amateur archaeologist Guy Mellgren found a small silver coin. The coin is later identified by experts as a Norse silver penny dating to the reign of Olaf Kyrre, king of Norway ...
More News »