Bionic mannequins spy on you as you shop
By Charlie Osborne | SmartPlanet.com
It may not only be obvious ceiling cameras that will be following your movements in retail stores. Mannequins may also be keeping their eye on you.
Shoplifting is a major issue worldwide. In the U.K., perfume is the top contender, but fashion and other retail outlets also have their fair share of sticky-fingered customers. In order to combat this — and profile their customers — some fashion outlets are employing bionic mannequins, designed by Italian firm Almax Spa, that include high-tech cameras hidden within the model’s eyes.
Bloomberg reports that the EyeSee mannequins are being used to track and collect customer data, and currently “a few dozen” have been employed in stores in Europe and the United States. Each model costs $5,130 and looks stereotypical from the outside, complete with a polystyrene frame and a blank face.
Inside, however, a camera embedded in one eye sends data to facial-recognition software which is used by the police to track criminals. Instead, this software logs the age, race and gender of shoppers.
Almax says that as the mannequins stand at customer level, it can give businesses a better idea of customer trends and how to feature their products accordingly. As an example, one outlet changed their window displays after data suggested men who shopped in the early days of a sale spent more than women.
This kind of technology could help stores profile their customers and produce a better, more tailored product range, but it is not without opposition. Christopher Mesnooh, a partner at Parisian law firm Field Fisher Waterhouse, believes that spying on consumers purely for commercial rather than security gains may break U.S. and E.U. privacy regulations.
Read the full article at: smartplanet.com
Latest News from our Front Page
Capture the Flag: Rebels & Rainbows
The White House turned into a rainbow as the Supreme Court declared same-sex marriage legal nationwide, bypassing state sovereignty. While the country is wooed with rainbow magic, have they now forgiven the government of their many trespasses? How concerned are they about human rights, while removing the Confederate flag in the south? Tearing down one symbol and lifting up another ...
Facebook looks to reduce white share of staff
Facebook CEO Mark Zuckerberg has voiced a desire to transform the demographics of Facebook's employee base to better echo the company's billion-plus international users. However, Facebook's most recent diversity report revealed that white men continue to have a claim on positions at Facebook.
The online social networking service claims that diversity is central to the company's mission, observing &"Our work is producing ...
New DOJ Statistics on Race and Violent Crime
Numbers finally include Hispanics as an offender category.
Heather Mac Donald of the Manhattan Institute has just published a table of statistics on race and violent crime that she received from the Department of Justice. For the first time in figures of this kind, DOJ has treated Hispanics as a separate category rather than lumping them in with whites. These data cover all ...
Fanning the Flames of Another Black Church Arson Hoax
America is still reeling from the horrific Charleston, S.C., massacre at Emanuel African Methodist Episcopal Church that claimed the lives of nine innocent people.
The last thing the community and our country need are hysterical journalists compounding the pain with inflammatory reporting on an unsubstantiated “epidemic” of black church arsons.
On Monday, a Baltimore Sun lead editorial decried “a series of mysterious ...
Cold War Redux: Do you want to fight in World War Three?
The rhetoric coming of Washington is pushing us dangerously close to a world changing scenario.
In the following episode of CrossTalk, Peter Lavelle discusses the way Russia and Putin are being framed by Western governments and mainstream media with guests including Chris Hedges. The dangers of ignoring historical context when reporting ‘news’ is examined, along with the pure ‘imperial hubris’ of ...
|More News » |