Bionic mannequins spy on you as you shop
2012-11-28 0:00

By Charlie Osborne | SmartPlanet.com



It may not only be obvious ceiling cameras that will be following your movements in retail stores. Mannequins may also be keeping their eye on you.

Shoplifting is a major issue worldwide. In the U.K., perfume is the top contender, but fashion and other retail outlets also have their fair share of sticky-fingered customers. In order to combat this and profile their customers some fashion outlets are employing bionic mannequins, designed by Italian firm Almax Spa, that include high-tech cameras hidden within the models eyes.

Bloomberg reports that the EyeSee mannequins are being used to track and collect customer data, and currently a few dozen have been employed in stores in Europe and the United States. Each model costs $5,130 and looks stereotypical from the outside, complete with a polystyrene frame and a blank face.

Inside, however, a camera embedded in one eye sends data to facial-recognition software which is used by the police to track criminals. Instead, this software logs the age, race and gender of shoppers.

Almax says that as the mannequins stand at customer level, it can give businesses a better idea of customer trends and how to feature their products accordingly. As an example, one outlet changed their window displays after data suggested men who shopped in the early days of a sale spent more than women.

This kind of technology could help stores profile their customers and produce a better, more tailored product range, but it is not without opposition. Christopher Mesnooh, a partner at Parisian law firm Field Fisher Waterhouse, believes that spying on consumers purely for commercial rather than security gains may break U.S. and E.U. privacy regulations.

[...]


Read the full article at: smartplanet.com




Related Articles


Latest News from our Front Page

Minister of Migration attacked by asylum seeker with fire extinguisher
2015-03-27 2:12
Sweden’s Minister of Justice & Migration also known as Morgan “only 1%” Johansson, has been attacked with a fire extinguisher when he visited an asylum home for future Swedes. Regional newspaper, Kristiandstadsbladet reported that a man who had been living at the home for a couple of weeks grabbed a fire extinguisher and sprayed foam all over the minister who didn’t ...
Hollywood agents: Difficult for white actors to find work now that shows required ‘to go ethnic’
2015-03-27 1:51
According to an article by Nellie Andreeva published yesterday at Deadline Hollywood, the television landscape has shifted so much this season that white actors are finding it increasingly difficult to find roles. In addition to new hit shows with mostly minority casts — Black-ish, Empire, Fresh Off the Boat, and How to Get Away with Murder — shows that were originally ...
Congratulations Pussy Porters!
2015-03-26 18:52
Mural paid for by the government, decorates a Swedish school. On International Women’s day Julia Caesar published this chronicle in Swedish on Snaphanen which I’ve translated but prior to reading it I’d like to provide you with some background information on certain terms which are incomprehensible to non-Swedes. First and foremost “pussy porter” and “penis porter” are terms that third-wave feminists in ...
Germanwings co-pilot appears to have crashed plane deliberately – prosecutor
2015-03-26 18:08
The Germanwings co-pilot seemed to have crashed the plane deliberately, killing 150 people on board. The co-pilot wouldn’t let the captain inside the cabin, with the “intension to destroy” the jet, the French prosecutor said at a press conference. Follow RT’s live updates on investigation into Germanwings plane crash The Germanwings co-pilot was identified as Andreas Lubitz. The captain was between 30 ...
Sweden adds gender-neutral pronoun to dictionary
2015-03-25 19:38
The official dictionary of the Swedish language will introduce a gender-neutral pronoun in April, editors at the Swedish Academy have announced. “Hen” will be added to “han” (he) and “hon” (she) as one of 13,000 new words in the latest edition of the Swedish Academy’s SAOL. The pronoun is used to refer to a person without revealing their gender – either because ...
More News