Swedish toymaker publishes ’gender-neutral’ children’s Christmas catalogue
2012 11 27
One of the largest toy chains in Sweden published a gender-neutral Christmas catalogue, which pictured boys playing with dolls and girls holding toy machine guns. The move has reignited a debate in Sweden over the proper place of gender roles.
Top Toy has produced children’s Christmas catalogues in Denmark and Sweden for both Toys R Us and BR. Though the catalogues’ page layouts are the same in both countries, the gender of the pictured kids is reversed in the Swedish edition.
"With the new gender thinking, there is nothing that is right or wrong. It’s not a boy or a girl thing, it’s a toy for children," Top Toy director of sales Jan Nyberg told TT news agency.
The Danish catalogue showed a boy wielding a toy machine gun, which was replaced by a girl in the Swedish version. The "Hello Kitty" page of the Swedish catalogue also replaced a girl with a boy, and a one girl’s pink t-shirt was turned into light blue.
The move is a profound shift in strategy for Top Toy. In 2008, the company was criticized by Swedish advertising watchdog Reklamombudsmannen (RO) for encouraging outdated gender roles with catalogues that featured boys dressed as superheroes and girls as princesses.
Since then, Top Toy has modified its strategy based on RO’s advice.
"We have produced the catalogues in a completely different way this year," Nyberg said. "For several years, we have found that the gender debate has grown so strong in the Swedish market that we… have had to adjust."
Since 2008, the government has spent 110 million Swedish crowns ($16.3 million) on promoting gender equality in schools, including the introduction of laws requiring teachers to actively work to reverse gender stereotypes.
The country also proposed a new single gender-neutral pronoun – ’hen’ – to replace ’he’ and ’she’ in order to minimize gender stereotyping.
In January 2012, children’s author Jesper Lundqvist’s release ’Kivi and Monster Dog,’ a book that uses ’hen.’ The move sparked debate in Sweden and worldwide about the proper place of gender roles.
Elise Claeson, a columnist and a former equality expert at the Swedish Confederation of Professions, claimed that the use of the word hen is an example of notions of gender equality going too far.
Claeson argues that mixed messages about their gender can be harmful for kids: "It is important to have your gender confirmed to you as a child. This does not limit children; it makes them confident about their identity,” she told the Christian Science Monitor.
Article from: rt.com
Swedish toy firm drops gender roles for Xmas - Sweden spearheading the transgender/transhuman agenda
Homeschoolers Flee Persecution in Germany and Sweden
Sweden adopts gender-neutral pronoun
You’re a hen, I’m a hen: gender-neutral pronoun gains ground in Sweden
Assange: "Sweden Is The Saudi Arabia Of Feminism"
In Sweden, a debate over whether gender equality has gone too far
It’s a boy! Couple reveal sex of their ’gender neutral’ kid after five years
"Gender-Neutral" Pre-School in Sweden Accused of Mind Control
Latest News from our Front Page
Starbucks Supports Pro-GMO Company
2014 11 26
Another reason why you should not go to Starbucks.
Starbucks has an image of being a socially responsible, environmentally friendly company (Really?). In 2013, 95 percent of their coffee was ethically sourced, and their goal is to reach 100 percent by 2015.1
Other goals include reducing water consumption by 25 percent in their company-operated stores by 20152 and mobilizing their employees and ...
Group Polarization and the Fad of Ethno-masochism
2014 11 26
From "Group polarization: A critical review and meta-analysis". Journal of Personality and Social Psychology. 6 50 (6): 1141--1151
The psychology of White self hatred. Political correctness IS a mental disorder.
Group polarization: A critical review and meta-analysis.
Isenberg, Daniel J. the paper
Harvard Professor Noel Ignatiev talks about how to end the White race
The History of Political Correctness
The Narrative: The origins of Political ...
Credo: A Nietzschean Testament by Jonathan Bowden
2014 11 26
This lecture by Jonathan Bowden was given at the 11th New Right meeting in London on September 8, 2007. The original title of the presentation was “The Art and Philosophy of Jonathan Bowden.”
I think ideas are inborn, and you’re attracted, if you have any, toward certain systems of thinking and sensibility and response. From a very young age, I was ...
A Look Back at the OJ Simpson Verdict -- Reactions
2014 11 26
This is a look back at the different reactions to the OJ Simpson verdict some 20 years ago (exact date of verdict was Oct 3, 1995). The OJ Simpson jury consisted of 9 Blacks, 1 Hispanic, and 2 Whites. It would raise eyebrows after they only deliberated for 4 hours in a case that they were involved in for almost ...
New York Times Publishes Darren Wilson’s Street Address and Photo of House #Ferguson
2014 11 26
Hey here are the two @nytimes scumbags that published Wilson’s home address. —> @juliebosman & @campbellnyt— Ben Howe (@BenHowe) November 25, 2014
Michael Brown’s Stepdad Shouting ‘Burn This Bitch Down’
The New York Times published information about the address of Ferguson Police Officer Darren Wilson on Monday in a move that has generated controversy. Tensions are running high in Ferguson, Missouri, as ...
|More News » |