Google Gets Patent for Using Background Noise to Target Ads
2012 04 06

By John P. Mello Jr. | PCWorld.com

Google, on Tuesday, was awarded a patent for "advertising based on environmental conditions." In other words, Google has patented the technique of using environmental factors gathered through a device’s sensors to target ads at users.

"When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," the patent reads.

"A web browser or search engine located at the user’s site may obtain information on the environment (e.g., temperature, humidity, light, sound, air composition) from sensors. Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria."

So Google can now deliver targeted ads to users based on their surrounding environment. For example, the patent notes, temperature information gathered by a phone’s sensors can be used to flash ads for air conditioners (if temperatures exceed a certain thresholds), or winter coats (if the temperatures fall below a certain benchmark).

Sensor info isn’t the only environmental information Google wants to analyze with the patent. Google also wants to analyze background information:

"An audio signal that includes a voice instruction from a user of the remote device can be received, and the environmental condition can be determined based on background sounds in the audio signal," the patent reads.

In other words, if you’re at a sports event and you call GOOG-411 for info about a nearby restaurant, Google will be able to identify the sporting event based on background noise heard through the handset’s microphone, and ads related to fans of that sport will be pumped to your phone.

Similarly, if you’re at a concert and you make a phone call during intermission, Google will be able to determine your musical taste based on the background noise (such as musicians tuning their instruments), as well as GPS info collected by the handset. This will allow Google to push ads for albums, tickets, and musical equipment to your phone.

If and when Google decides to implement the patented technology, it says it will respect the privacy of its users by allowing them to turn off the environmental monitoring application.



Article from: pcworld.com
Top Image: By Chip Taylor



("...will respect the privacy of users" - Yeah, right. How long before it’s always on, and how long before this is streaming to government and military agencies because you’ve been labelled a ’person of interest’ or are on one of the secret lists? Perhaps no warrants needed, because you signed up for this Google service willingly? ~E)




Related Articles
Google Glasses Are a Prescription for Disaster
The Genetic Social Network: Facebook has your Personal Information; Now Google wants your DNA
Wikileaks: Google caught in spy games on execs and ‘regime change’ - Data given to Stratfor & Mossad
DARPA Director Leaves Pentagon, Moves to Google
Warning over Google privacy changes
Google Tracks You. - Handy Apps
Googletrix: Google paying users to track 100% of their Web usage via little black box
Google’s Screenwise program will pay you $25 to search the Web (to spy on you)
Hearing Loop: Technology helps hearing impaired


Latest News from our Front Page

Norway Joins the Race to Develop Killer Robots
2014 10 24
Norway is a large exporter of weapons, which makes the resolution of the debate about creating killer robots an important issue for everyone.  One could debate the overall merits or failings of robotic systems, but an area that clearly has become a point for concern on all sides is the emergence of "killer robots." According to robotics pioneer, David Hanson, ...
Gene That Once Aided Survival in the Arctic Found to Have Negative Impact on Health Today
2014 10 23
In individuals living in the Arctic, researchers have discovered a gene variant that arose thousands of years ago and most likely provided an evolutionary advantage for processing high-fat diets or for surviving in a cold environment; however, the variant also seems to increase the risk of hypoglycemia, or low blood sugar, and infant mortality in today’s northern populations. {snip} “Our work ...
The Ebola hoax: questions, answers, and the false belief in the “One It”
2014 10 23
“The Reality Manufacturing Company doesn’t just sell ‘fake paintings’ that are easy to spot. No. They also sell images that are geared to mesh with people’s deeply held instincts and thereby produce rigid false beliefs. People are sure that if they gave up such beliefs, their world would fall apart and blow away in the wind.” ...
New Controversial Theory Suggests "Hobbits" Were Not Human - Who Were These Mysterious Beings?
2014 10 23
The origin of the Hobbit species remains a challenging subject to scientists. The Hobbit’s discovery confirmed the view that the Earth was once populated by many species of human, but new research the Hobbit’s were not human at all! So, who were these mysterious beings? Where did they come from? The idea that our species, Homo sapiens, was the only species of human on ...
Right into enemy hands? ISIS shows off new weapons allegedly airdropped by US (VIDEO)
2014 10 23
Islamic State has published a new video in which a jihadist shows off brand-new American hardware, which was purportedly intended for the Kurds they are fighting in the Syrian border town of Kobani. The undated video, posted by the unofficial IS mouthpiece “a3maq news”, sees a jihadist showing several boxes of munitions with English-language markings, with a parachute spread out on ...
More News »