Clothing Giant H&M Defends ‘Perfect’ Virtual Models
2011 12 07
By Katie Kindelan | ABCNews.com
Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.
Also "completely virtual" are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.
Clothing Giant H&M Defends ‘Perfect’ Virtual Models (ABC News)
"It’s not a real body; it is completely virtual and made by the computer," H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models.
In the Dec. 4 article, translated into English by U.S. celebrity website Jezebel, Andersson explained the company’s approach.
"We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer," he said.
Images from the company’s website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead.
Advertising watchdogs in the company’s native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models.
The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of "creating unrealistic physical ideals."
"This illustrates very well the sky-high aesthetic demands placed on the female body," spokesman Helle Vaagland said. "The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis."
Andersonn defended the company’s decision to rely on virtual instead of real models by explaining that computer-generated bodies would ensure that the garments remain the focus of online shoppers’ attention, not the model’s bodies.
Read the full article at: abcnews.go.com
Laboratory Beauty vs. Homegrown Beauty
Dating Website for ’Beautiful People’ Aims at "Noble Cause" Designer Babies
Why computer voices are mostly female
Eerie female robot learns to ’sing’ by copying human singer
Virtual business, for real?
When Insiders Expose the Ugly Side of the Entertainment Industry
"Perfecting" the Imperfect
Heterochromia in People: The Beauty of Multi-Colored Eyes
The Beautiful Omo People (Video)
Beautiful Women Used to Obscure the Horrors of War
Dying to be "beautiful" - Are your beauty products killing you?
Latest News from our Front Page
Former Chief Security Officer for NewsCorp: N. Koreans Not Behind Sony Hack, Interview Leak
Hemanshu Nigam, a former federal prosecutor and former chief security officer for NewsCorp/Fox studios, says North Korea isn’t behind the Sony Hack.
Nigam gave several bullet points for why the hack was likely an inside job.
Attack code borrowed from a previous attack on Seoul, that’s why it’s in Korean. Private hackers typically borrow malicious code from other hackers.Nations state attacks follow ...
Sony Fires Back at Obama: Actually We Did Call the White House – Several Times
Sony fired back at Obama after the press conference saying they had several conversations with the Obama White House before and after the movie was canceled.
Via The Hollywood Reporter:
After President Obama criticized Sony for its decision to cancel The Interview's release after theater chains decided not to show the film, the studio has issued a statement elaborating on the move.
The Bankster International
Geopolitical analysis, the art of explaining power relationships through the prism of impersonal geography, can be a helpful tool for observers of the Great Game – but it also has its limitations. A case in point is the renewed US-Russia confrontation. Think tanks and policy insiders easily sell the narrative that from the dark days of the Cold War to ...
Another banker dies under suspicious circumstances
52-year-old Belgian Geert Tack – a private banker for ING who managed portfolios for wealthy individuals – was described as ‘impeccable’, ‘sporty’, ‘cared-for’, and ‘successful’ and so as Vermist reports, after disappearing a month ago, the appearance of his body off the coast of Ostend is surrounded by riddles…
Impeccable. Sporty. Cared for. Successful. Just some qualifications that are attributed to ...
NATO increases military presence on Russia’s borders
The Pentagon has confirmed the military buildup along Russia’s borders to ensure long-term “peace and stability” in the region.
Earlier Moscow accused NATO of a sharp increase in air activity and intelligence flights in the border zone.
Replying to RIA Novosti’s query on the increased number of NATO flights around Russia’s borders, a Pentagon representative told the news agency that the military ...
|More News » |