Clothing Giant H&M Defends ‘Perfect’ Virtual Models
2011-12-07 0:00

By Katie Kindelan | ABCNews.com

Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.

Also "completely virtual" are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.


Clothing Giant H&M Defends ‘Perfect’ Virtual Models (ABC News)

"It’s not a real body; it is completely virtual and made by the computer," H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models.

In the Dec. 4 article, translated into English by U.S. celebrity website Jezebel, Andersson explained the company’s approach.

"We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer," he said.

Images from the company’s website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead.

Advertising watchdogs in the company’s native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models.

The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of "creating unrealistic physical ideals."
"This illustrates very well the sky-high aesthetic demands placed on the female body," spokesman Helle Vaagland said. "The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis."

Andersonn defended the company’s decision to rely on virtual instead of real models by explaining that computer-generated bodies would ensure that the garments remain the focus of online shoppers’ attention, not the model’s bodies.

[...]

Read the full article at: abcnews.go.com



Laboratory Beauty vs. Homegrown Beauty

Dating Website for ’Beautiful People’ Aims at "Noble Cause" Designer Babies






Related Articles
Why computer voices are mostly female
Eerie female robot learns to ’sing’ by copying human singer
Virtual business, for real?
When Insiders Expose the Ugly Side of the Entertainment Industry
"Perfecting" the Imperfect
Heterochromia in People: The Beauty of Multi-Colored Eyes
The Beautiful Omo People (Video)
Beautiful Women Used to Obscure the Horrors of War
Dying to be "beautiful" - Are your beauty products killing you?


Latest News from our Front Page

Better Identification of Viking Corpses Reveals: Half of the Warriors Were Female
2015-04-25 4:52
Shieldmaidens are not a myth! A recent archaeological discovery has shattered the stereotype of exclusively male Viking warriors sailing out to war while their long-suffering wives wait at home with baby Vikings. (We knew it! We always knew it.) Plus, some other findings are challenging that whole “rape and pillage” thing, too. Researchers at the University of Western Australia decided ...
Off Your Knees, Germany! Ernst Zundel 1983 - 2003
2015-04-25 1:15
For more information on the holocaust, how the war was forced upon Germany, and the REAL victims of the second world war see: http://gblt.webs.com/Real_Holocaust.htm http://web.archive.org/web/20130806074314/http://www.666blacksun.org/ http://www.zundelsite.org/
IRS Drops Attack For Six Years – No Evidence of Jurisdiction
2015-04-24 20:29
A big congrats to a friend I’ve been working with for several years, he stood up to the predators commonly called the “IRS” and they dropped their attack. Thanks also for providing me with the proof below. The criminals called the “IRS” initiated an attack claiming my friend was required to file six tax returns, or explain how he made ...
Into Eternity - Finland's 100,000 Year Massive Underground Spent Nuclear Fuel Program
2015-04-24 20:49
Into Eternity is a documentary about a deep geological repository for nuclear waste. The concept of long-term underground storage for radioactive waste has been explored since the 1950s. The inner part of the Russian doll-like storage canisters is to be composed of copper. Hence in the case of Onkalo it is tightly linked to experiments on copper corrosion in running ...
SPLC Accuses Oath Keepers of Inciting “Armed Confrontation” Over Sugar Pine Mine
2015-04-24 20:22
The Southern Poverty Law Center has accused Oath Keepers of inciting an armed confrontation with BLM authorities over the Sugar Pine Mine dispute in Oregon, despite the fact that the organization has explicitly stated that it is not promoting armed confrontation with the feds. In an article provocatively posted on the organization’s ‘Hatewatch’ section entitled Oath Keepers Descend Upon Oregon with ...
More News »