Clothing Giant H&M Defends ‘Perfect’ Virtual Models
2011-12-07 0:00

By Katie Kindelan | ABCNews.com

Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.

Also "completely virtual" are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.


Clothing Giant H&M Defends ‘Perfect’ Virtual Models (ABC News)

"It’s not a real body; it is completely virtual and made by the computer," H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models.

In the Dec. 4 article, translated into English by U.S. celebrity website Jezebel, Andersson explained the company’s approach.

"We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer," he said.

Images from the company’s website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead.

Advertising watchdogs in the company’s native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models.

The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of "creating unrealistic physical ideals."
"This illustrates very well the sky-high aesthetic demands placed on the female body," spokesman Helle Vaagland said. "The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis."

Andersonn defended the company’s decision to rely on virtual instead of real models by explaining that computer-generated bodies would ensure that the garments remain the focus of online shoppers’ attention, not the model’s bodies.

[...]

Read the full article at: abcnews.go.com



Laboratory Beauty vs. Homegrown Beauty

Dating Website for ’Beautiful People’ Aims at "Noble Cause" Designer Babies






Related Articles
Why computer voices are mostly female
Eerie female robot learns to ’sing’ by copying human singer
Virtual business, for real?
When Insiders Expose the Ugly Side of the Entertainment Industry
"Perfecting" the Imperfect
Heterochromia in People: The Beauty of Multi-Colored Eyes
The Beautiful Omo People (Video)
Beautiful Women Used to Obscure the Horrors of War
Dying to be "beautiful" - Are your beauty products killing you?


Latest News from our Front Page

Increased tax subsidies for politically correct media
2015-03-29 22:08
On Dec 9 last year I translated a random snapshot of the biggest newspaper in Sweden. The headlines alone spoke for themselves. It was, simply put, an orgy of political correctness, obvious attempts at emotional manipulation and general national self-loathing. In other words, a typical Swedish newspaper on any given day. As more and more readers are waking up to the ...
When obeying the law and supporting yourself is racist
2015-03-29 22:56
There is a huge scandal in the municipality of Älmhult in Sweden. It has been revealed that there is a letter that may have been sent from the municipality offices to newly arrived immigrants informing them that the law applies to them and that they’re expected to eventually go off the dole and start pulling their own weight in society. In ...
New political weapon: Threat to unleash immigrant invasion
2015-03-29 22:05
Youtube description: Threatening to bombard a country with illegal immigrants has become quite the bargaining chip in political quarrels, as Polly Boiko explains. Source: youtube.com/RT Editors Note: Notice how the argument is twisted around at the end of the report. The word "Bogeyman" is used. This is a common allusion to a mythical creature. What is mythical about replacement immigration into Europe? ...
Facebook completes first drone flight above UK, Mark Zuckerberg confirms
2015-03-28 3:15
Solar powered drones which provide internet access to rural and remote areas have been trialled in UK for first time by Facebook. They “have a wingspan greater than a Boeing 737 but will weigh less than a car”, according to the social network's chief Mark Zuckerberg. The drones, developed by Somerset-based company Ascenta which Facebook bought last March, will beam down laser-guided ...
300 Young English Girls (and a few Boys) Groomed and Assaulted by Oxfordshire "Gangs," Report Finds
2015-03-28 2:04
Editor's note: This story is a few days old now but the echoes of Rotherham just keeps coming. A few weeks ago there was Halifax, now Britain proudly can add Oxfordshire to their line up of diversity success stories. Below is the story from the telegraph: Serious case review finds failings by police and social services as it identifies hundreds of victims A ...
More News »