Clothing Giant H&M Defends ‘Perfect’ Virtual Models
2011 12 07
By Katie Kindelan | ABCNews.com
Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.
Also "completely virtual" are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.
Clothing Giant H&M Defends ‘Perfect’ Virtual Models (ABC News)
"It’s not a real body; it is completely virtual and made by the computer," H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models.
In the Dec. 4 article, translated into English by U.S. celebrity website Jezebel, Andersson explained the company’s approach.
"We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer," he said.
Images from the company’s website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead.
Advertising watchdogs in the company’s native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models.
The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of "creating unrealistic physical ideals."
"This illustrates very well the sky-high aesthetic demands placed on the female body," spokesman Helle Vaagland said. "The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis."
Andersonn defended the company’s decision to rely on virtual instead of real models by explaining that computer-generated bodies would ensure that the garments remain the focus of online shoppers’ attention, not the model’s bodies.
Read the full article at: abcnews.go.com
Laboratory Beauty vs. Homegrown Beauty
Dating Website for ’Beautiful People’ Aims at "Noble Cause" Designer Babies
Why computer voices are mostly female
Eerie female robot learns to ’sing’ by copying human singer
Virtual business, for real?
When Insiders Expose the Ugly Side of the Entertainment Industry
"Perfecting" the Imperfect
Heterochromia in People: The Beauty of Multi-Colored Eyes
The Beautiful Omo People (Video)
Beautiful Women Used to Obscure the Horrors of War
Dying to be "beautiful" - Are your beauty products killing you?
Latest News from our Front Page
James Foley beheaded - Financed by USA
2014 08 21
John McCain is a traitorous piece of garbage.
Last year McCain worked with the "Syrian Emergency Task Force" to help overthrow the Syrian government. Investigative work (see the detailed article below) revealed that this task force was just a front organization for AIPAC.
McCain met with known terrorists, including the infamous al-Qaeda. Yeah, the terrorist organization that was behind 9/11 received aid ...
’Hammer of Thor’ unearthed: Runes on 1,000-year-old amulet solve mystery of why Viking charms were worn for protection
2014 08 21
In Norse mythology, Thor’s hammer helped prevent giants from destroying Asgard, the celestial home of the gods.
Thousands of tiny intricate amulets, similar to this weapon, have been found all over the Viking world since the first millennium CE.
But for years, researchers have been unsure whether the amulets, known as ’torshammere’, were a representation of Thor’s hammer or something else entirely.
Mass Produced Security Robots Introduced in U.S.
2014 08 20
While debate continues to rage about the threat of autonomous "killer robots," the mechanized replacement of humans continues across the workforce. In fact, the robotics industry notched record sales in the first half of 2014 in North America, and there appears to be no indications of a slowdown.
Security robots have become a special area of interest for developers. Britain ...
Is Michael Brown A National Hero?
2014 08 19
From: Brother Nathanael:
I don’t know about you but I revolt against crowning Michael Brown a “national hero.”
Better the crown go to Darren Wilson who according to the Ferguson Police Report shot Brown in self-defense.
Yet there’s already a bounty on his head.
And the media eats it up.
For whether it’s NBC; CNN …or the New York Times; the spin is that ...
Toxoplasmosis – The Revealing Behavior and Effects of Parasites
2014 08 19
A fascinating interview with neurobiologist Robert Sapolsky on toxoplasmosis and the behavior of a seemingly intelligent parasite. The parallels to archonic-type influences are astounding. A must see.
For context, please listen to John Lash on White Genocide & The Archontic Infection
|More News » |