We are looking for Europeans of different nationalities that can speak about the refugee invasion in your country and how this REALLY is affecting you. Are you in Hungary, Greece, Germany, France, Italy, Austria or another country being heavily invaded? Please reach out: views@redicecreations.com or @rediceradio We want to speak with you!

Clothing Giant H&M Defends ‘Perfect’ Virtual Models
2011-12-07 0:00

By Katie Kindelan | ABCNews.com

Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.

Also "completely virtual" are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.

Clothing Giant H&M Defends ‘Perfect’ Virtual Models (ABC News)

"It’s not a real body; it is completely virtual and made by the computer," H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models.

In the Dec. 4 article, translated into English by U.S. celebrity website Jezebel, Andersson explained the company’s approach.

"We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer," he said.

Images from the company’s website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead.

Advertising watchdogs in the company’s native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models.

The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of "creating unrealistic physical ideals."
"This illustrates very well the sky-high aesthetic demands placed on the female body," spokesman Helle Vaagland said. "The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis."

Andersonn defended the company’s decision to rely on virtual instead of real models by explaining that computer-generated bodies would ensure that the garments remain the focus of online shoppers’ attention, not the model’s bodies.


Read the full article at: abcnews.go.com

Laboratory Beauty vs. Homegrown Beauty

Dating Website for ’Beautiful People’ Aims at "Noble Cause" Designer Babies

Related Articles
Why computer voices are mostly female
Eerie female robot learns to ’sing’ by copying human singer
Virtual business, for real?
When Insiders Expose the Ugly Side of the Entertainment Industry
"Perfecting" the Imperfect
Heterochromia in People: The Beauty of Multi-Colored Eyes
The Beautiful Omo People (Video)
Beautiful Women Used to Obscure the Horrors of War
Dying to be "beautiful" - Are your beauty products killing you?

Latest News from our Front Page

German Schoolchildren will Cook and Clean for “Refugees” as Part of Work Experience
2015-10-13 0:44
Schoolchildren from an undisclosed school in the city of Lübeck, Schleswig-Holstein, will spend a week doing housework for so-called “refugees”. Unknown Object. The idea was sold to parents at a parents’ meeting as a “practical internship“, but has sparked outrage online. A letter to the parents said their children will be going to “refugee” accommodations and will be making beds, sorting clothes, and ...
MTV: Saying "No Can Do" Or "Long Time No See" Is Racist
2015-10-12 23:04
Harmless terms have offensive origins, asserts Franchesca Ramsey According to MTV News, using the phrases “long time no see,” “peanut gallery” and “no can do” is offensive because the terms have “racist beginnings.” Host Franchesca Ramsey begins by claiming that the term “peanut gallery” is offensive because it was once the place where black people were “forced” to sit at the theater ...
Migrants Dump Garbage from Their Balconies at German Asylum Center
2015-10-12 23:35
German authorities expect up to 1.5 million asylum seekers to arrive in Germany this year – up from 750,000 last month. So they can expect more of this– Migrants Dump Garbage from their Balconies : Augsburg Asylum Center, Germany In a recent poll, the number of “frightened” Germans jumped from 38% to 51% in three weeks. Muslim Statistics reported, via Religion of Peace: The latest ...
US Paradrops 50 Tons Of Ammo To Syrian Rebels
2015-10-12 22:32
As we noted over the weekend, the US has now thrown in the towel on the ill-fated (and that’s putting it lightly) strategy of training Syrian fighters and sending them into battle only to be captured and killed by other Syrian fighters who the US also trained.  The Pentagon’s effort to recruit 5,400 properly “vetted” anti-ISIS rebels by the end of ...
Migrant Crisis stand-up routine - Sam Hyde
2015-10-10 18:07
YouTube description: "Migrant" "Crisis" AKA Muslim Road Trip. Hundreds of thousands of astronauts, doctors, sciencemen, and peaceful clock inventors descend upon the countries with the most collective guilt and free stuff. This was pretty good man... I wasn't expecting this reaction from the same Boston college audience who so thoroughly disapproved of my 'Mike Brown' routine. I think the invasion of ...
More News »