Two Billion did NOT Watch the Royal Wedding - Probably a Few Hundred Million Sheep Did
2011 05 06

By Phil Gyford | gyford.com



If you ever get that sneaking suspicion that too much of the authoritative-sounding facts in the news are mindlessly made up, it’s great when you find evidence of this. Everyone from the Daily Mail and the Sun, through the Croydon Advertiser and Shropshire Star, on to CNN, the Daily Telegraph and the Guardian blindly reported that “an estimated two billion people” watched the royal wedding.

Whenever real journalists complain that bloggers — mere amateurs! — couldn’t possibly do the work of professionals who have been through proper training, it’s exactly this kind of nonsense that permits you to stare at them, silently, before giving a little giggle and walking away.

There are lots of difficult and ambiguous things that anyone, professional or amateur, could understandably get wrong when reporting news. We all make mistakes and many things are complicated. But for all these very professional news outlets to repeat a “fact” that’s plainly wrong, without even attributing it to anyone, makes you wonder about everything they write.

Really, two billion people? At Sporting Intelligence Nick Harris has a piece in which he pulls out some other high viewing figures.

For example, according to the India Times, the viewership rating agency TAM said the most-watched TV event in India was the 2011 India vs Sri Lanka cricket world cup final, with 135 million viewers. That’s only 11.7% of the Indian population.

The Royal Wedding would have to do a lot, lot better than that in India, China, and many other populous parts of the world where TV ownership is less than in the “West” to reach a global audience of two billion. Even the most fervent royalist can’t think that’s likely.

The Royal Wedding Kate & William - Real Audio


Really, two billion people? Stop and think before you file that article.

Two billion people is 29.5% of the world’s population.

In the UK the wedding was watched by around 24.5 million people according to BARB, or 39.6% of the UK population.

Does anyone think for a moment that global viewing figures would be three-quarters the level of those in the UK itself? Yes, journalists, I know these are terribly big numbers to deal with but you did all that training, remember? You’re professionals. You’re supposed to question things and when something is as simple as one number, this shouldn’t be too much to ask.

If you want to get complicated you could ask whether the “actual” viewing figures, like those from BARB and TAM, have any basis in reality, or if they’re merely something the advertising-funded TV industry doesn’t want to look at too closely for fear their towers of money will come tumbling down… but maybe that’s too much to ask.

Source: gyford.com



Related Articles


Latest News from our Front Page

Norway Joins the Race to Develop Killer Robots
2014 10 24
Norway is a large exporter of weapons, which makes the resolution of the debate about creating killer robots an important issue for everyone.  One could debate the overall merits or failings of robotic systems, but an area that clearly has become a point for concern on all sides is the emergence of "killer robots." According to robotics pioneer, David Hanson, ...
Gene That Once Aided Survival in the Arctic Found to Have Negative Impact on Health Today
2014 10 23
In individuals living in the Arctic, researchers have discovered a gene variant that arose thousands of years ago and most likely provided an evolutionary advantage for processing high-fat diets or for surviving in a cold environment; however, the variant also seems to increase the risk of hypoglycemia, or low blood sugar, and infant mortality in today’s northern populations. {snip} “Our work ...
The Ebola hoax: questions, answers, and the false belief in the “One It”
2014 10 23
“The Reality Manufacturing Company doesn’t just sell ‘fake paintings’ that are easy to spot. No. They also sell images that are geared to mesh with people’s deeply held instincts and thereby produce rigid false beliefs. People are sure that if they gave up such beliefs, their world would fall apart and blow away in the wind.” ...
New Controversial Theory Suggests "Hobbits" Were Not Human - Who Were These Mysterious Beings?
2014 10 23
The origin of the Hobbit species remains a challenging subject to scientists. The Hobbit’s discovery confirmed the view that the Earth was once populated by many species of human, but new research the Hobbit’s were not human at all! So, who were these mysterious beings? Where did they come from? The idea that our species, Homo sapiens, was the only species of human on ...
Right into enemy hands? ISIS shows off new weapons allegedly airdropped by US (VIDEO)
2014 10 23
Islamic State has published a new video in which a jihadist shows off brand-new American hardware, which was purportedly intended for the Kurds they are fighting in the Syrian border town of Kobani. The undated video, posted by the unofficial IS mouthpiece “a3maq news”, sees a jihadist showing several boxes of munitions with English-language markings, with a parachute spread out on ...
More News »