SocialMiner: New software allows employers to spy on Twitter, Facebook, social networks
2010 11 05

From: rawstory.com

Now, it seems, you have nowhere to hide.

New software released by Cisco Systems Inc. on Wednesday makes it much easier for banks, retailers, and other businesses -- including your employer -- to monitor the mountain of data on social networking websites such as Twitter, Facebook and LinkedIn.

The new SocialMiner software tracks the status updates, forum posts, and blog posts of customers and potential customers in real-time, giving businesses immediate information about consumers' opinions and preferences. It's pretty cheap, too: "It can also be purchased for use with a non-Cisco contact center system, Cisco officials say. In each case, SocialMiner costs $1,000 for the server and $1,500 per agent license."

"With more and more Web-based conversations taking place over these social platforms, it's now more critical than ever that businesses are aware of what their customers are saying about them and are able to respond to general inquiries or rectify customer service issues so as to enhance and protect brand reputation," Cisco states in its SocialMiner press release.

"With more and more Web-based conversations taking place over these social platforms, it's now more critical than ever that businesses are aware of what their customers are saying about them and are able to respond to general inquiries or rectify customer service issues so as to enhance and protect brand reputation," Cisco states in its SocialMiner press release.

According to The Nielsen Company, the average global consumer spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009.

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