By Suzanna Baird | GNN.com

Tight-fitting frocks highlight a woman’s curves but offer her no place to store her cell phone. London-based Cute Circuit, a fashion company designing wearable technology, has solved the problem with the M-Dress.

A slim phone hides in the sleeve. It rings; you lift your arm to your ear to answer. To hang up, just lower your arm.

The M-Dress features a small slot under the dress label, where wearers insert the SIM card from their cell phone, and an antenna sewn into the bottom hem.

Cute Circuit has created other techno-threads, including the LED-lit Twirkle T-shirt and the Hug shirt, which uses sensors and Bluetooth technology to "send" hugs from one Hug shirt wearer to another.

The company received its biggest buzz when singer Katy Perry wore an LED-laced Cute Circuit gown to the Metropolitan Museum of Art’s Costume Institute Gala Benefit earlier this year.

"I feel like I really have to represent those girls that just go for it and do their own thing and, you know, have their own bit of spontaneity and self-confidence," Perry told The Associated Press. "I think sometimes in fashion it can get a little stuffy, so I wanted to lighten up!"


Article from: GNN.com