Tech-Savvy Apparel Hides Phone in Sleeve
2010-09-10 0:00

By Suzanna Baird |

Tight-fitting frocks highlight a woman’s curves but offer her no place to store her cell phone. London-based Cute Circuit, a fashion company designing wearable technology, has solved the problem with the M-Dress.

A slim phone hides in the sleeve. It rings; you lift your arm to your ear to answer. To hang up, just lower your arm.

The M-Dress features a small slot under the dress label, where wearers insert the SIM card from their cell phone, and an antenna sewn into the bottom hem.

Cute Circuit has created other techno-threads, including the LED-lit Twirkle T-shirt and the Hug shirt, which uses sensors and Bluetooth technology to "send" hugs from one Hug shirt wearer to another.

The company received its biggest buzz when singer Katy Perry wore an LED-laced Cute Circuit gown to the Metropolitan Museum of Art’s Costume Institute Gala Benefit earlier this year.

"I feel like I really have to represent those girls that just go for it and do their own thing and, you know, have their own bit of spontaneity and self-confidence," Perry told The Associated Press. "I think sometimes in fashion it can get a little stuffy, so I wanted to lighten up!"

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"The M-Dress is an elegant silk jersey dress that is also a functional soft electronics mobile phone. The M-Dress accepts a standard SIM card and allows the wearer to receive and make calls without carrying a cellular phone in their pocket or purse. Simplicity is elegance.

The M-Dress (Mobile Phone Dress) was designed after our research showed that very often phone calls are missed because mobile phones are quite awkward to carry, especially for women, that have garments with small or no pockets.To allow women to stay connected while remaining stylish, CuteCircuit designed the M- Dress. A mobile phone in its own right but built out of soft circuitry.

The wearer inserts their usual SIM card in the small slot underneath the label and the dress is ready to be used, having the same phone number as your usual phone. When the dress rings, the simple gesture of bringing your hand to the ear will allow the sensor to open the call and when done talking the gesture of releasing the hand downwards will close the call.
CuteCircuit introduced special gesture recognition software to allow the M-Dress to work in an easy and intuitive way."

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CuteCircuit GalaxyDress at MSI

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