Not buying Earth Day
2010 04 22

By Laurie Essig | TrueSlant.com

Remember the joke that “Army Intelligence” is an oxymoron like “jumbo shrimp” How about the oxymoron that is “environmentally friendly attack aircraft”? That’s what the Navy is planning for this Earth Day when it will
test-fly its main attack aircraft, the F/A-18 Super Hornet, on a biofuel blend this Earth Day, part of an ambitious push by the Pentagon to increase U.S. security by using less fossil fuel.

According to a report at McClatchy, the Department of Defense is way ahead of the civilian population when it comes to being earth friendly.

The Army plans to have 4,000 electric vehicles in the next three years, one of the biggest electric fleets in the world.

The Air Force plans to provide 25 percent of the energy at its bases with renewable energy by 2025 and use biofuels blends for half its aviation fuel by 2016.

The Navy plans to launch a strike group by 2016 that runs entirely on non-fossil-fuel energy, including nuclear ships, combat ships that run on hybrid electric power systems using biofuels, and aircraft that fly only on biofuels.”


If a greened up military isn’t enough to inspire you to save the planet, how about Hollywood? Timing the release of “Avatar”on DVD and Blu-ray to coincide with Earth Day could, according to the filmmakers, save the world.

The Earth Day release of Avatar on DVD and Blu-ray is no accident. Instead, it is a deliberate political and social act. By taking audiences back to Pandora, James Cameron wants to make a difference in the environmental movement, a primary inspiration for the movie in the first place.

‘I don’t think I’m coming out of the closet,’ the 55-year-old Cameron says in an interview about aligning Avatar with the Earth Day Network. ‘I think I was pretty up front about it. I think the themes in the movie are pretty damned overt.”


Okay, if you are so cynical that neither the US military nor the biggest blockbuster movie EVER inspire you to go green, how about Wal-Mart’s Earth Day campaign. ”Thinking about the future… with unbeatable prices” is Wal-Mart’s slogan and their policy is “let’s make ethical environmental choices as difficult as possible for our customers.” That’s why you can buy environmentally friendly cleaning products from Clorox, makers of dioxin-laden bleach! Or those lovely lightbulbs that last forever but contain mercury so when they’re not properly disposed of, leak into the already-contaminated water supply. Or how about tees of organic cotton= made by whom? And under what conditions? At $7 a tee, I’m guessing the tees were probably not made by adults receiving a livable wage.

Over at Psychology Today, there is some interesting research showing what these examples of stupid Earth Day stunts tell us. That we “go green” and celebrate Earth Day for status with our peers, not because we’re actually willing to sacrifice anything to save the environment. In other words, we “go green to be seen.”

In the case of the military, they wish to be seen as “not dependent on foreign oil” as well as earth-friendly sorts whom we can trust. In the case of “Avatar,” the filmakers wish to be seen as selling us a movie worth buying – more plastic, more energy, more of a carbon footprint, but hey, more profit too. As for Walmart, a company famous for putting local businesses out of business and increasing the cost of transport while simultaneously decreasing the cost of labor so we can all buy more stuff we don’t need and increase our individual carbon footprints, well, they want to be seen as an eco-friendly company, one that is not out to destroy planet earth and your local community.

But we can’t just talk trash about big military, big entertainment, and big corporations. We have to talk a bit of trash about ourselves. No matter how many trees we plant on Earth Day, when it comes to actually inconveniencing ourselves, even just a little, we tend to trash our eco-politics just as quickly as we’re trashing planet Earth.

Perhaps “going green to be seen” is not a bad thing per se. If we award higher status to those who act in environmentally friendly ways, that’s better than awarding status to those with a huge McMansion and driving in a Hummer.

But perhaps status needs to be transformed from “consuming stuff for Earth Day” to measuring ourselves and each other on what we don’t consume.

I am going to start with myself and not buy anything for Earth Day. Not an eco-friendly military, a movie with a message, not even an organic cotton shirt. In fact, this year, I’m not even going to buy Earth Day.

Article from: TrueSlant.com




Related Articles
The hypocrisy of Earth Day exposed
Earth Day Poseurs
Uranium Is So Last Century — Enter Thorium, the New Green Nuke
Going ’Green’ makes you mean?
The Green Police - A Taste of What is to Come?
After the Silver Spoon, a Green Life - Banker Heir David de Rothschild Saves the World
Children to be taught ’Green Cross Code’ for internet use
Green totalitarianism
Greenpeace Leader Admits Organization Put Out Fake Global Warming Data
’Green’ Prince Charles, the private jets and a bill for £1.3m
Obama’s Nightmare “Green Agenda” Officially Unveiled
Pope: ’Dubious’ Environmentalism is ’key to world peace’ ?


Latest News from our Front Page

Nearly 300 missing after South Korean ferry sinks
2014 04 16
A ferry carrying 462 people, mostly high school students on an overnight trip to a tourist island, sank off South Korea’s southern coast on Wednesday, leaving more than 280 people missing despite a frantic, hours-long rescue by dozens of ships and helicopters. At least four people were confirmed dead and 55 injured. The high number of people unaccounted for -- likely ...
Sweden’s submarine war against Germany – Rear-Admiral confesses to armed robbery
2014 04 15
On April 8, 2014, Swedish combat forces stormed the HQ of German submarine builder Thyssen’s offices in Sweden and walked away with blueprints for the next generation submarine A26. Immediately after the event, the head of security at Thyssen was fired. Aside one or two initial reports about what in effect was an armed robbery, a blanket of silence has been put ...
Black Ring Above England: New Evidence
2014 04 15
New explanations for the ’black ring’ as seen in England this week have been submitted by members since we highlighted the case. [Experts baffled after strange black ring appears in sky above England] As otherworldly a phenomenon it seems to be, it’s almost certainly due to very worldly reasons. Officials are still stumped as to the origin of the ring as recorded by ...
Sars Research Lab Loses 2,000 Tubes of Killer Virus
2014 04 15
A prestigious research institute in France said it had lost thousands of tubes of samples of the deadly Sars coronavirus. A routine inventory check at Paris’ Pasteur Institute revealed that 2,349 tubes containing fragments of the virus responsible for the deaths of 774 people in 2002 were missing, the centre named after French chemist Louis Pasteur said. The institute was quick to ...
10 odd facts about Abraham Lincoln’s assassination
2014 04 15
It was 149 years ago tonight the President Abraham Lincoln was shot while watching a play at Ford’s Theater. Lincoln died the next morning, and in the aftermath, some odd facts seemed to pop up. Why wasn’t General Ulysses S. Grant in the theater box with Lincoln, as scheduled? Where was the President’s bodyguard? How many people were targeted in ...
More News »