Kevin Roberts - Lovemarks (Video)
2009-02-12 0:00


Kevin Roberts, Global Chief Executive of Saatchi & Saatchi explains the core thinking of Lovemarks, and how it can be applied to US presidential candidates.

Lovemarks Explain the US Election

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On October 30, 2006 Kevin Roberts, CEO of Saatchi & Saatchi, visited Google's NYC Campus. In this presentaion he discusses the Lovemarks concept, some of Saatchi's most entertaining and powerful advertisments and his most recent book: The Lovemarks Effect.

Kevin Roberts at Google's NYC Campus

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