Kevin Roberts, Global Chief Executive of Saatchi & Saatchi explains the core thinking of Lovemarks, and how it can be applied to US presidential candidates.
Lovemarks Explain the US Election
Video from: metacafe.com
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On October 30, 2006 Kevin Roberts, CEO of Saatchi & Saatchi, visited Google's NYC Campus. In this presentaion he discusses the Lovemarks concept, some of Saatchi's most entertaining and powerful advertisments and his most recent book: The Lovemarks Effect.
Kevin Roberts at Google's NYC Campus
Video from: video.google.com