Sol Sender - Obama Logo Design (Video)
2009 02 11

From: youtube.com



Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


Part 1


Part 2


Obama logo ideas that weren’t chosen

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).



















Read more about Obama logo ideas that weren’t chosen



Related Articles
This is Change - 20 Hawks, Clintonites and Neocons to Watch for in Obama's White House
The men behind Barack Obama (Video)
Obama and EU to reinvent global politics, pundit says (Steps Towards a New World Order)
Obama's Council on Foreign Relations Crew
Barack-henaton: The Candidat with the Light Stuff
A Very Sirius Election: Stairway to Sirius
Will the Real Obama Stand Up - Part 1 (Video)
Obama's Elite Lineage
Obama's Latest Sellout - GM Biotech 'Yes Men'
Rahm Emanuel - Israeli Spy
Obama's atomic umbrella: U.S. nuclear strike if Iran nukes Israel
Obama Inauguration and Hajj compared (Video)
Red Ice Live Webcast - Chris Knowles - Dubai, Atlantis & Obama Sirius Election Symbolism - Segment One
Saul Alinsky
Artist Sues The A.P. Over Obama Image
Obama's "HOPE" artist Shepard Fairey arrest on graffiti-related charges


Latest News from our Front Page

Tiny Micro Robots Build Things in ‘Microfactory’
2014 04 17
The teenie-weeniest robot uprising ever might be sooner rather than later due to the work of research institute SRI. Don’t let these microbots’ size fool you, there is power in numbers and thousands of the robots can work together to perform tasks at dizzying speed. From ReCode.net: SRI International has developed a new generation of ant-like robots that can work as ...
’We are not dead yet’: Heartbreaking text messages sent from schoolchildren trapped aboard South Korean ferry
2014 04 17
Passengers on board the South Korean ferry sent heartbreaking messages to their family members just moments before it sank. Children waiting to be rescued frantically reached for their phones as the boat began to list in a bid to communicate with their loved ones a final time. Twenty-four people, including five students and two teachers, have been found dead, but 272 are ...
"A world of pure imagination": How Occupy turned to "anarchy"
2014 04 17
In the closing ceremonies of London’s 2012 Summer Olympics, comedian Russell Brand, perched atop the Beatles’ "Magical Mystery Tour" bus, opened his performance by singing the first lines of "Pure Imagination" from the movie Willy Wonka: Come with me And you’ll be In a world of Pure imagination ...
Artists ’have structurally different brains’
2014 04 17
Artists have structurally different brains compared with non-artists, a study has found. Participants’ brain scans revealed that artists had increased neural matter in areas relating to fine motor movements and visual imagery. The research, published in NeuroImage, suggests that an artist’s talent could be innate. But training and environmental upbringing also play crucial roles in their ability, the authors report. As in many areas ...
NSA-proof email service goes online
2014 04 17
A new email service that protects its users from the prying eyes of the NSA and other spy agencies has gone online. The service’s creators say it will make encrypted messaging accessible to all and curtail internet snooping. Germany-based Lavaboom was inspired by Lavabit, the encrypted email service that was believed to have been used by whistleblower Edward Snowden before it ...
More News »