Sol Sender - Obama Logo Design (Video)
2009-02-11 0:00

From: youtube.com



Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


Part 1


Part 2


Obama logo ideas that werenít chosen

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Hereís a walk through the various logo options, with some of Solís thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).



















Read more about Obama logo ideas that werenít chosen



Related Articles
This is Change - 20 Hawks, Clintonites and Neocons to Watch for in Obama's White House
The men behind Barack Obama (Video)
Obama and EU to reinvent global politics, pundit says (Steps Towards a New World Order)
Obama's Council on Foreign Relations Crew
Barack-henaton: The Candidat with the Light Stuff
A Very Sirius Election: Stairway to Sirius
Will the Real Obama Stand Up - Part 1 (Video)
Obama's Elite Lineage
Obama's Latest Sellout - GM Biotech 'Yes Men'
Rahm Emanuel - Israeli Spy
Obama's atomic umbrella: U.S. nuclear strike if Iran nukes Israel
Obama Inauguration and Hajj compared (Video)
Red Ice Live Webcast - Chris Knowles - Dubai, Atlantis & Obama Sirius Election Symbolism - Segment One
Saul Alinsky
Artist Sues The A.P. Over Obama Image
Obama's "HOPE" artist Shepard Fairey arrest on graffiti-related charges


Latest News from our Front Page

Immigrants in Hungary Head to German Border on Government Buses and Walking on Foot
2015-09-04 22:50
Footage showed migrants — frustrated with the Hungarian authorities, who have blocked their way by rail — starting the walk from Budapest toward Germany. Others remained in a standoff with the police. Budapest - After a day of defiance by increasingly desperate refugees, the government of Hungary metaphorically threw up its hands Friday and offered to bus thousands of migrants to ...
Generation P. Russia awaken!
2015-09-04 21:02
From Youtube description: The first Russian cult film of the new millenium Watch a preview here: Source: youtube.com
Blonde Parade in Latvia
2015-09-04 21:04
Youtube description: Hundreds of blonde Latvian women marched through the streets of Riga to to lift nation's economy. Source: youtube.com
Shocking: Young Girls Convulse On The Floor After HPV Shot
2015-09-04 20:49
Video appears to show widespread adverse reaction to Gardasil vaccine Shocking video posted to Facebook shows a group of young girls convulsing on the floor after reportedly taking the Gardisil vaccine somewhere in Bolivia. Source: infowars.com
White Women Are Getting Fed Up
2015-09-03 23:09
White women speak out against the claim that "White women have things so much easier than every other people." This video has been flagged as "inappropriate" by Youtube: Don't miss the Radio 3Fourteen interview with Lana, Sinead and Megan.
More News »