Clotaire Rapaille - SUVs and the Reptilian Brain - 60 Minutes (Video)
2008 03 31
60 Minutes does an interesting piece on SUV's and the need for bigger and more powerful cars. Clotaire Rapaille explains that the reptilian ... all » in you is behind the need for bigger and more powerful SUVs. There's a war out there and you'd rather get a tank if possible!
Clotaire Rapaille - Reptilian Marketing (Video)
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Via The Hollywood Reporter:
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