Did Pentagon Help Fund Facebook’s Mood Manipulating Experiment?
2014-07-02 0:00

By Joe Wolverton, II, J.D. | The New American



Did the Defense Department pay Facebook to manipulate the emotions of users without their knowledge?

For those unfamiliar with Facebook’s latest apparent participation with the Pentagon (we know Facebook has helped the NSA, which falls under the Pentagon’s authority), here’s a summary published by Wired:

For one week in 2012, Facebook altered the algorithms it uses to determine which status updates appeared in the News Feed of 689,003 randomly selected users (about 1 of every 2,500 Facebook users). The results of this study were just published in the Proceedings of the National Academy of Sciences (PNAS).

As the authors explain, “[b]ecause people’s friends frequently produce much more content than one person can view,” Facebook ordinarily filters News Feed content “via a ranking algorithm that Facebook continually develops and tests in the interest of showing viewers the content they will find most relevant and engaging.” In this study, the algorithm filtered content based on its emotional content. A post was identified as “positive” or “negative” if it used at least one word identified as positive or negative by software (run automatically without researchers accessing users’ text).

Users were not aware of their “participation” in the mind-control experiment and were never afforded an opportunity to opt out of the study. As Wired explained, “The closest any of us who might have participated in Facebook’s huge social engineering study came to actually consenting to participate was signing up for the service.”

It’s despicable that Facebook would abuse the trust of users in this manner and meddle with users’ mental state in a Kafka-esque experiment, but the story becomes more sinister when one digs a little deeper into the source of the funding for the study.

Two of the three authors of the paper that reported the findings of the research are employed by the University of California-San Francisco and Cornell, respectively. Why does this matter?

The original press release issued by Cornell reported that “The study was funded in part by the James S. McDonnell Foundation and the Army Research Office.” As soon as this little admission against interest started stoking fires of controversy, Cornell retracted the story, insisting that “the study received no external funding.”

This is hard to believe, particularly in light of the known participation of Cornell and its professor of Communication and Information Science, Jeffrey Hancock, with a hush-hush Pentagon study of social media and how to manipulate it. As The Guardian reported a couple of weeks ago:

A US Department of Defense (DoD) research programme is funding universities to model the dynamics, risks and tipping points for large-scale civil unrest across the world, under the supervision of various US military agencies. The multi-million dollar programme is designed to develop immediate and long-term "warfighter-relevant insights" for senior officials and decision makers in "the defense policy community," and to inform policy implemented by "combatant commands."

Launched in 2008 — the year of the global banking crisis — the DoD ’Minerva Research Initiative’ partners with universities "to improve DoD’s basic understanding of the social, cultural, behavioral, and political forces that shape regions of the world of strategic importance to the US."

[...]




Facebook secretly manipulated moods of 700,000 users in huge creepy psychology experiment

Gods of War: The "Minerva Research Initiative" - DoD Preparation For “Mass Civil Breakdown”





Related Articles
Revealed: UK govt intercepted Google, Facebook and Twitter comms
Confirmed: NSA Records ALL Phone Calls Using Project MYSTIC
Aggressive DNA Collection Campaign of Icelanders for Database
Former CIA director: ‘We kill people based on metadata’
Facebook mind control experiments linked to DoD research on civil unrest


Latest News from our Front Page

British scientists granted permission to genetically modify human embryos
2016-02-12 23:48
The Francis Crick institute will genetically edit the leftover embryos from from IVF clinics British scientists have been granted permission to genetically modify human embryos by the fertility regulator. The scientists want to deactivate genes in leftover embryos from IVF clinics to see if it hinders development. It will only be the second time in the world that such a procedure has ...
Conspiracy Guy - Flat Earth
2016-02-12 22:37
The Conspiracy Guy takes on some ballers. Source: Joy Camp
Nonwhite Invasion Crashes Swedish IQ
2016-02-12 22:13
More than one-third of all school pupils in Sweden are unable to complete the most basic of academic standards or pass any exams, a new report has revealed—the direct result of the mass nonwhite invasion of that country and the subsequent flooding of its school system by hordes of low IQ Third Worlders. According to a report in the educationist’s Lärarnas ...
German left-wing politician gang-raped by immigrants is "unbelievably sorry" for being raped and for "racist society"
2016-02-12 22:34
A 24-year-old woman, and speaker for the German “Left Youth” party was gang-raped by 3 immigrants on January the 27th, in the city of Mannheim. German police are still carrying out their investigation, but on January the 30th, the woman, wrote an apology on Facebook, addressed to the immigrants who allegedly raped her. Here’s a few excerpts from the now-deleted post: “Dear ...
Russia warns of 'new world war' starting in Syria
2016-02-12 20:14
Foreign and defence ministers of the leading international states are meeting in Munich and Brussels following the collapse of the latest round of peace talks Foreign and defence ministers of the leading international states backing different factions in the war-torn country met in separate meetings in Munich and Brussels following the collapse of the latest round of peace talks. Both Russia and ...
More News »