Did Pentagon Help Fund Facebooks Mood Manipulating Experiment?
By Joe Wolverton, II, J.D. | The New American
Did the Defense Department pay Facebook to manipulate the emotions of users without their knowledge?
For those unfamiliar with Facebooks latest apparent participation with the Pentagon (we know Facebook has helped the NSA, which falls under the Pentagons authority), heres a summary published by Wired:
For one week in 2012, Facebook altered the algorithms it uses to determine which status updates appeared in the News Feed of 689,003 randomly selected users (about 1 of every 2,500 Facebook users). The results of this study were just published in the Proceedings of the National Academy of Sciences (PNAS).
As the authors explain, [b]ecause peoples friends frequently produce much more content than one person can view, Facebook ordinarily filters News Feed content via a ranking algorithm that Facebook continually develops and tests in the interest of showing viewers the content they will find most relevant and engaging. In this study, the algorithm filtered content based on its emotional content. A post was identified as positive or negative if it used at least one word identified as positive or negative by software (run automatically without researchers accessing users text).
Users were not aware of their participation in the mind-control experiment and were never afforded an opportunity to opt out of the study. As Wired explained, The closest any of us who might have participated in Facebooks huge social engineering study came to actually consenting to participate was signing up for the service.
Its despicable that Facebook would abuse the trust of users in this manner and meddle with users mental state in a Kafka-esque experiment, but the story becomes more sinister when one digs a little deeper into the source of the funding for the study.
Two of the three authors of the paper that reported the findings of the research are employed by the University of California-San Francisco and Cornell, respectively. Why does this matter?
The original press release issued by Cornell reported that The study was funded in part by the James S. McDonnell Foundation and the Army Research Office. As soon as this little admission against interest started stoking fires of controversy, Cornell retracted the story, insisting that the study received no external funding.
This is hard to believe, particularly in light of the known participation of Cornell and its professor of Communication and Information Science, Jeffrey Hancock, with a hush-hush Pentagon study of social media and how to manipulate it. As The Guardian reported a couple of weeks ago:
A US Department of Defense (DoD) research programme is funding universities to model the dynamics, risks and tipping points for large-scale civil unrest across the world, under the supervision of various US military agencies. The multi-million dollar programme is designed to develop immediate and long-term "warfighter-relevant insights" for senior officials and decision makers in "the defense policy community," and to inform policy implemented by "combatant commands."
Launched in 2008 the year of the global banking crisis the DoD Minerva Research Initiative partners with universities "to improve DoDs basic understanding of the social, cultural, behavioral, and political forces that shape regions of the world of strategic importance to the US."
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