Did Pentagon Help Fund Facebook’s Mood Manipulating Experiment?
By Joe Wolverton, II, J.D. | The New American
Did the Defense Department pay Facebook to manipulate the emotions of users without their knowledge?
For those unfamiliar with Facebook’s latest apparent participation with the Pentagon (we know Facebook has helped the NSA, which falls under the Pentagon’s authority), here’s a summary published by Wired:
For one week in 2012, Facebook altered the algorithms it uses to determine which status updates appeared in the News Feed of 689,003 randomly selected users (about 1 of every 2,500 Facebook users). The results of this study were just published in the Proceedings of the National Academy of Sciences (PNAS).
As the authors explain, “[b]ecause people’s friends frequently produce much more content than one person can view,” Facebook ordinarily filters News Feed content “via a ranking algorithm that Facebook continually develops and tests in the interest of showing viewers the content they will find most relevant and engaging.” In this study, the algorithm filtered content based on its emotional content. A post was identified as “positive” or “negative” if it used at least one word identified as positive or negative by software (run automatically without researchers accessing users’ text).
Users were not aware of their “participation” in the mind-control experiment and were never afforded an opportunity to opt out of the study. As Wired explained, “The closest any of us who might have participated in Facebook’s huge social engineering study came to actually consenting to participate was signing up for the service.”
It’s despicable that Facebook would abuse the trust of users in this manner and meddle with users’ mental state in a Kafka-esque experiment, but the story becomes more sinister when one digs a little deeper into the source of the funding for the study.
Two of the three authors of the paper that reported the findings of the research are employed by the University of California-San Francisco and Cornell, respectively. Why does this matter?
The original press release issued by Cornell reported that “The study was funded in part by the James S. McDonnell Foundation and the Army Research Office.” As soon as this little admission against interest started stoking fires of controversy, Cornell retracted the story, insisting that “the study received no external funding.”
This is hard to believe, particularly in light of the known participation of Cornell and its professor of Communication and Information Science, Jeffrey Hancock, with a hush-hush Pentagon study of social media and how to manipulate it. As The Guardian reported a couple of weeks ago:
A US Department of Defense (DoD) research programme is funding universities to model the dynamics, risks and tipping points for large-scale civil unrest across the world, under the supervision of various US military agencies. The multi-million dollar programme is designed to develop immediate and long-term "warfighter-relevant insights" for senior officials and decision makers in "the defense policy community," and to inform policy implemented by "combatant commands."
Launched in 2008 — the year of the global banking crisis — the DoD ’Minerva Research Initiative’ partners with universities "to improve DoD’s basic understanding of the social, cultural, behavioral, and political forces that shape regions of the world of strategic importance to the US."
Facebook secretly manipulated moods of 700,000 users in huge creepy psychology experiment
Gods of War: The "Minerva Research Initiative" - DoD Preparation For “Mass Civil Breakdown”
Revealed: UK govt intercepted Google, Facebook and Twitter comms
Confirmed: NSA Records ALL Phone Calls Using Project MYSTIC
Aggressive DNA Collection Campaign of Icelanders for Database
Former CIA director: ‘We kill people based on metadata’
Facebook mind control experiments linked to DoD research on civil unrest
Latest News from our Front Page
Aurora Shooting Victim Parents Face $200K Court Fees, Bankruptcy, After Failing to Sue Ammo Dealers
The 2012 Colorado Theater Shooting still doesn’t add up…
Media character and ‘Shooter’ James Holmes in court in 2012-2013.
In 2014, Sandy and Lonnie Phillips, the mother and stepfather of Aurora Theater Shooting victim Jessica Redfield Ghawi, tried to sue the ammo companies they believe supplied shooter James Holmes with his ammunition, body armor and other items. They bleived that the online retailer BulkAmmo.com had sold Holmes ...
FBI's Joint Terrorism Task Force Investigating Confederate Flags at MLK's Ebenezer Baptist Church
According to the Atlanta Police Department, two White men left four small Confederate Battle Flags outside MLK’s Ebenezer Baptist Church in Atlanta … and get this, the FBI’s Joint Terrorism Task Force is on the scene investigating the incident.
Atlanta police Chief George Turner said his agency was working with federal authorities and they have not determined what charges might be ...
Democratic National Committee Chair Wasserman Schultz Canâ€™t Explain Difference Between Democrat Party and Socialism
Things got very awkward today when Chris Matthews asked DNC Chair Debbie Wasserman Schultz what the difference was between the modern Democratic Party and Socialism.
We havenâ€™t seen that dazed look since Rachel Dolezal was busted as a fraud.
Wasserman Schultz was speechless.
Then changed the subject.
Because we all know there is no difference between todayâ€™s Democrat Party and the radical ...
Catching on slow: Yet Another Study Show Cellphone Radiation Cause Cancer
The scientists were right — your cell phone can give you cancer.
There have long been whispers of a cancer connection from your cell — and a new study backs up the claims.
"These data are a clear sign of the real risks this kind of radiation poses for human health," study author Igor Yakymenko said.
Yakymenko’s meta-study — basically a study of ...
Trump Goes #Cuckservative on Immigration
For weeks, the media have trumpeted the supposed death of the Trump campaign. First, they claimed, Trump’s campaign imploded on launch thanks to his comments about illegal immigration. Then they claimed that Trump was finished because of his slap at Senator’s (R-AZ) war service. But neither of those comments alienated Trump’s base – he’s maintained his seven point lead over ...
|More News » |