Scientific study done on 'Sheeple' - Crowds 'pick leaders to follow'
2008 02 16

By Roger Highfield | telegraph.co.uk

People in crowds behave just like sheep, scientists claim, by blindly following one or two people who seem to know where they are going.

Researchers at Leeds University believe their findings could have important applications, notably in the management of disasters.

The team, led by Prof Jens Krause, conducted a series of experiments in which volunteers were told to walk randomly around a large hall without talking to each other. A select few were then given more detailed instructions.

The results published today show that it takes a minority of just 5 per cent of what they called "informed individuals" to influence the direction of a crowd of a minimum of 200 people. The remaining herd of 95 per cent follow without realising it.

"There are strong parallels with animal grouping behaviour," says Prof Krause, who reports the work with John Dyer in the Animal Behaviour Journal, with colleagues at the Universities of Oxford and Wales Bangor.

"We've all been in situations where we get swept along by the crowd but what's interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren't allowed to talk or gesture to one another.

"In most cases the participants didn't realise they were being led by others."

The work follows another study by Dr Simon Reader of Utrecht University that showed that most of us are happy to play follow-my-leader, even if we are trailing after someone who does not really know where they are going.

"Even more striking, that study found that even when we are shown a faster route, we still prefer to stick with the old one and tell others to take the long road too.

That discovery could have lethal implications when it comes to evacuating a building or ship in an emergency, when people would likely stick to the familiar evacuation route, even if slower than an alternative.

Read more: http://www.telegraph.co.uk/earth/main.jhtml
?xml=/earth/2008/02/14/scisheep114.xml



Related Articles
Like ants, humans are easily led
Now scientists create a sheep that's 15% human
Forget crop circles - now we've got a mysterious SHEEP circle
Subtle Bodies - Manipulating the Mind of Man
The Subversive Use of Sacred Symbolism in the Media - Symbol Literacy (Part One)
The Subversive Use of Sacred Symbolism in the Media - Symbol Literacy (Part Two)
Mass Mind Control Through Network Television
Subliminal Advertising and Modern Day Brainwashing
The Century of the Self (Video)
Television and the Hive Mind
How Television Controls And Programs Minds
In-house memos on television news presentations
In-house memos on television & print media news presentations
Edward Bernays - How to Brainwash a Nation
The Persuaders (Video)
Clotaire Rapaille - Reptilian Marketing (Video)


Latest News from our Front Page

The Ata ’Alien’ Humanoid May Have An Earthling Cousin
2013 05 24
When a new documentary promised to unveil DNA tests on a 6-inch-tall humanoid found 10 years ago in Chile, everyone weighed in with an opinion. UFO researchers hoped this might finally be proof of alien visitations. Skeptics were sure it was nothing more than shameless movie promotion. The latest ripple in this controversy might be the most bizarre turn yet. And by "ripple," ...
Shocking new theory: Humans hunted, ate Neanderthals
2013 05 24
Red Ice Creations Note: To hear the flip side of this theory, tune into Red Ice Radio with guest Danny Vendramini , where "Neanderthal Predation Theory" and human origins is examined. Vendramini argues that Neanderthals were the top ’apex’ predators, and humans were the prey. Danny Vendramini - Hour 1 - Them & Us: Neanderthal Predation Theory Science.NBC Humans today eat gorillas and ...
Deadly Drug Trials: Western Firms Bribed East German Doctors
2013 05 24
It wasn’t just the East German government that benefited from risky patient drug trials commissioned by Western pharmaceutical manufacturers decades ago. These companies also sent liaisons with lavish gifts to bribe and influence doctors to participate. The presents always came in the springtime. When the representatives of Western pharmaceutical companies arrived at the Leipzig Trade Fair, they made sure that East ...
Home Secretary secretly strips two more people of British citizenship
2013 05 24
The Home Secretary has stripped at least two additional individuals of their British citizenship in recent months, the Bureau has learned. In February, an investigation by the Bureau and published with the Independent revealed that Theresa May had signed deprivation of citizenship orders for 16 people between the 2010 election and November 2012, including five British-born individuals. That total has now ...
Mahatma Gandhi’s blood fails to sell at auction
2013 05 24
Famous pacifist Mahatma Gandhi didn’t like to spill any when he was alive so it is quite ironic a sample of his blood was put up for sale in a recent auction. In the end the activist’s body fluid was not sold as no-one was able to meet the £10,000 ($15,155) reserve price. Gandhi’s blood had been available to buy after being ...
More News »