Scientific study done on 'Sheeple' - Crowds 'pick leaders to follow'
2008-02-16 0:00

By Roger Highfield | telegraph.co.uk

People in crowds behave just like sheep, scientists claim, by blindly following one or two people who seem to know where they are going.

Researchers at Leeds University believe their findings could have important applications, notably in the management of disasters.

The team, led by Prof Jens Krause, conducted a series of experiments in which volunteers were told to walk randomly around a large hall without talking to each other. A select few were then given more detailed instructions.

The results published today show that it takes a minority of just 5 per cent of what they called "informed individuals" to influence the direction of a crowd of a minimum of 200 people. The remaining herd of 95 per cent follow without realising it.

"There are strong parallels with animal grouping behaviour," says Prof Krause, who reports the work with John Dyer in the Animal Behaviour Journal, with colleagues at the Universities of Oxford and Wales Bangor.

"We've all been in situations where we get swept along by the crowd but what's interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren't allowed to talk or gesture to one another.

"In most cases the participants didn't realise they were being led by others."

The work follows another study by Dr Simon Reader of Utrecht University that showed that most of us are happy to play follow-my-leader, even if we are trailing after someone who does not really know where they are going.

"Even more striking, that study found that even when we are shown a faster route, we still prefer to stick with the old one and tell others to take the long road too.

That discovery could have lethal implications when it comes to evacuating a building or ship in an emergency, when people would likely stick to the familiar evacuation route, even if slower than an alternative.

Read more: http://www.telegraph.co.uk/earth/main.jhtml
?xml=/earth/2008/02/14/scisheep114.xml



Related Articles
Like ants, humans are easily led
Now scientists create a sheep that's 15% human
Forget crop circles - now we've got a mysterious SHEEP circle
Subtle Bodies - Manipulating the Mind of Man
The Subversive Use of Sacred Symbolism in the Media - Symbol Literacy (Part One)
The Subversive Use of Sacred Symbolism in the Media - Symbol Literacy (Part Two)
Mass Mind Control Through Network Television
Subliminal Advertising and Modern Day Brainwashing
The Century of the Self (Video)
Television and the Hive Mind
How Television Controls And Programs Minds
In-house memos on television news presentations
In-house memos on television & print media news presentations
Edward Bernays - How to Brainwash a Nation
The Persuaders (Video)
Clotaire Rapaille - Reptilian Marketing (Video)


Latest News from our Front Page

School Textbook: “There’s No Such Thing as Reverse Racism” Only White People can be Racist
2015-03-03 2:14
Only white people can be racist. A school textbook teaches students that “there is no such thing as reverse racism” and that women can never be as sexist as men. The passage, which appears to be taken from a “multicultural education series” book entitled Is Everyone Equal, states, “STOP: There is no such thing as reverse racism or reverse sexism (or the ...
Americans to Receive Full Biometric Treatment for all Forms of European Travel
2015-03-02 23:39
Travel becomes truly ominous... In a trend that isn't wholly surprising, EU Observer reports: US citizens and other non-EU nationals who enter Europe will be asked to have their faces image-captured and fingerprints scanned upon arrival at a half-dozen major airports. [emphasis added] This "biometric dragnet" is the pilot test for the EU's new "smart borders" packages. The test ...
Breaking: Google gives new meaning to “Orwellian”
2015-03-02 18:14
Becomes Ministry of Truth “…if all records told the same tale — then the lie passed into history and became truth.” (1984, George Orwell) The New Scientist has the stunning story (2/28/15, “Google wants to rank websites based on facts not links,” by Hal Hodson): “THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free ‘news’ stories ...
Boris Nemtsov, Putin Foe, Is Shot Dead in Shadow of Kremlin - A Staged Shooting?
2015-02-28 22:37
NY Times: Boris Nemtsov, Putin Foe, Is Shot Dead in Shadow of Kremlin Mr. Nemtsov, a former first deputy prime minister of Russia, was killed in central Moscow in the highest-profile assassination in Russia during the tenure of President Vladimir V. Putin. A Staged Shooting? ... Why does the dead body of fitness enthusiast Boris Nemtsov have a pot belly? The Anti-New York Times doesn't ...
Spielberg's Hoax - The Last Days of The Big Lie
2015-02-28 20:18
Editor's Note: This is an absolutely SHOCKING video. How this has gone largely unchallenged for such a long time, is a remarkable testimony to the trustworthiness of gullible but good-hearted people. Watch it all the way to the end and learn something new about the remarkable lies and falsehood in our world. If the video is blocked in your country, see ...
More News »