Facebook buys WhatsApp - Will Your Personal Texts Be Data-Mined?
2014 02 21

By Red Ice Creations

Facebook just bought the social networking app ’WhatsApp" for a large sum of $16 billion, granting access to the app’s vast international user base.

The popular app is described by Facebook CEO Mark Zuckerberg as a "simple, fast and reliable mobile messaging service". It’s popularity stems from the implied privacy of the software, and it was a way to communicate with family and friends while avoiding expensive phone plans.

Enter Facebook, well known for its invasive data mining, and now the issue may be that WhatsApp users will no longer have the privacy they’re used to.

A recent Maclean’s article suggests that WhatsApp users might be in for more than they’ve bargained for.

As reported by Mclean’s:

[...]here’s an interesting thought: so much of Facebook’s revenue-generation strategy relies on target marketing and data-mining, and considering its base of young people and growing foreign markets, data-mining WhatsApp would be the equivalent of data-mining text messages. What Facebook does best is allow you to give a sense of the things that define you and who you really are, but that means there’s a lot of social media preening, a defense mechanism that goes down when you’re off social media, while calling or texting your friends in intimate and personal moments. If we’re a projected, best version of ourselves on Facebook, Twitter, Instagram, or LinkedIn, what could advertisers do with knowledge of what we’re like when we’re our actual selves? WhatsApp’s creator says users will not see any changes and that it will not integrate ads, but that doesn’t preclude under-the-hood tinkering that could provide more information for ads on the Facebook platform.

Facebook is notorious for data collection, aggressive advertising, and the shunning of ’privacy’ as irrelevant to today’s society. It will undoubtedly push past any limitations that were the intentions of the WhatsApp founders.

ThinkProgress writes:
WhatsApp prides itself on limiting data collection from its users. Both of WhatsApp’s founders, Jan Koum and Brian Acton worked for Yahoo and saw how tech companies exploited users’ online activity to make better ads. “These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads,” the founders wrote on WhatsApp’s blog. “When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse.”

Koum, who grew up in communist Ukraine, is a staunch privacy supporter because of his upbringing. “Jan’s childhood made him appreciate communication that was not bugged or taped,” Jim Goetz, a partner with Sequoia Capital, a WhatsApp investor, told the Wall Street Journal.

The app was built on the premise that people can share messages, photos and videos without interference from third parties. Those messages are deleted off WhatsApp’s servers once they’re delivered.

Now under new management, users should not assume that their SMS messages are private, and should take care with the content of their messages the same way that they did previously with their Facebook posts (you did that, right?). In the era of ubiquitous global surveillance for money and control, it’s in our best interest to maintain those privacy ’defense mechanisms’ when not face-to-face with our contacts.

By Red Ice Creations




Sources:

ThinkProgress.org

Macleans.ca





Related Articles
Facebook loosens privacy settings for kids, allows photos and personal info to be shared with strangers, marketers
Google ’respects’ but disagrees on privacy
Gmail users cannot expect privacy while sending mails: Google
Why Privacy Matters Even if You Have ’Nothing to Hide’
Yahoo , Facebook CEOs: We faced jail if we revealed NSA surveillance secrets
Regret Facebook? Here’s an escape route.
Assange: Facebook is the most appalling spy machine that has ever been invented
NSA collects millions of text messages daily in ’untargeted’ global sweep


Latest News from our Front Page

VOTER FRAUD: Was the Scottish Independence Referendum Rigged to Fail?
2014 09 20
Was voter fraud committed during the Scottish Independence referendum? It has been confirmed that the names of 10 people were already crossed off a voter list prior them voting inside a polling station. According to reports, the Glasgow City Council confirmed that there were ten cases of suspected electoral fraud occurring at polling stations following the Scottish referendum vote on the 18th. ...
Scandinavians Split Over Syrian Influx
2014 09 20
This exemplifies the insanity of Scandinavia. The narrow victory of the left-leaning Social Democratic Party in Sweden’s elections last Sunday marked a broad shift in its politics. But a new coalition government is unlikely to reconsider one of the country’s most challenging policies: its response to the Syrian civil war. Sweden has taken an open-door approach to people fleeing the conflict, ...
The Israel lobby in United Kingdom - Who Runs Britain?
2014 09 20
Who runs British politics? Who in Britain supports all the wars the UK has been involved in? The Israel Lobby in the UK - Full Documentary By Peter Oborne from Dispatchees Links from Youtube: Zionist attack on western civilization Reed Douglas - The Controversery of Zion Source: youtube.com The cowardice at the heart of UK relationship with Israel Close friends and allies: Prime Minister David Cameron ...
Another Palestinian Mass Grave Discovered, Evidence of Massacre
2014 09 20
Another mass grave discovered, evidence of 1948 Judaic holocaust by bullets, knives and bludgeons against Palestinians. The Israeli military admits to have been surprised by the abilities of Palestinian resistance fighters during its recent war on the Gaza Strip. A top Israeli military official says he’s impressed by the training of Palestinian resistance fighters from Hamas and the Islamic Jihad groups. He ...
Russian Media to be owned by Russians
2014 09 20
Comment: Russian media by and for Russians? Wow, revolutionary! I guess they are stick of foreign oligarchs and zionist with dual citizenship. Duma seeks limits on foreign ownership of Russian media companies A group of opposition lawmakers have prepared a bill that orders Russian mass media companies to have at least 80 percent of their stock held by Russian investors. The bill is backed ...
More News »