Smart Shelves Will Identify Grocery Shoppers, Deliver Custom Advertisements
2013-10-16 0:00

From: Technology Advice

According to an interview with the Wall Street Journal, snack company Mondelez International will introduce so-called “smart shelves” into grocery stores starting in 2015. The shelves, which will be concentrated at the checkout line, will use a variety of tools to identify a shopper’s sex and age. The machine will then use that info to choose an ad custom tailored for the shopper’s demographic.

The shelves should also be able to track individual engagement, and monitor how long each ad is watched. Weight sensors under the product holders will let the machine know when a customer has picked up an item, or is considering a purchase. Custom coupons can be displayed, in order to boost conversion rates.

It’s not quite the future advertising scenario we envisioned, but it certainly lays the groundwork for highly personalized, targeted video ads. If this tech is combined with wearable devices using, say, Bluetooth LE, the program wouldn’t even have to guess a shopper’s demographic. In fact, it would likely know their name and exactly what kind of candy they enjoy.


Read the full article at:

READ: Google Glass app will map your face to detect your emotions

Related Articles
Nestle Puts GPS Devices Inside Candy Bars To Track Winning Customers
Unilever Stalks its Customers with GPS Trackers Secretly Placed in Laundry Detergent Boxes
Google CEO: Eventually You’ll Have a Brain Implant”
Google Glass Will Track Your Gaze, Patent Hints
Bionic mannequins spy on you as you shop
School district scanned children’s eyes for bus program without permission
The Eyes Have It: Marketers Now Track Shoppers’ Retinas

Latest News from our Front Page

The Pilgrims Were Definitely Not Like Modern-Day Refugees
2015-11-27 20:01
This upcoming Thanksgiving Day is sure to offer you and your family plenty of opportunities to argue over whether America should be welcoming Syrian refugees. If you have any liberal relatives or friends coming over for your Thursday feast, they’re going to relish the chance to tell everyone that the Pilgrims were refugees too — and hope that statement decimates all ...
ISIS to France: "We will be coming. Victory has been promised to us by Allah"
2015-11-26 3:33
Homegrown French ISIS fighters have issued a chilling threat of new attacks on France just 24 hours after the terrorist group used movie footage of the Eiffel Tower's collapse in another video.  A balaclava-clad militant is seen warning 'we will be coming, we will come to crush your country' in footage posted on Twitter earlier today. It is unclear where the film ...
ISIS teenage 'poster girl' Samra Kesinovic 'beaten to death' as she tried to flee the group
2015-11-26 1:07
She appeared in social media images for the group carrying a Kalashnikov and surrounded by armed men A teenage girl who ran away from her Vienna home to join Isis in Syria has reportedly been beaten to death by the group after trying to escape. Samra Kesinovic, 17, travelled to Syria last year with her friend Sabina Selimovic, 15. The two became a ...
The Right Stuff's flagship podcast "The Daily Shoah" has been censored by Soundcloud
2015-11-25 22:56
Editor's note: The PC corporate moral police strike again. Just as Radio 3Fourteen & Red Ice Radio were censored from iTunes, The Daily Shoah was pulled from Soundcloud today. As per usual, there is a double standard, they allow any kind of anti-White material: No counter culture humor making fun of the genocidal mainstream garbage is allowed! ... From: Soundcloud took it upon ...
Merkel Welcomes A Million More: Vows To Stand By Refugee Policy Despite Security Fears
2015-11-25 21:05
Chancellor Angela Merkel vowed on Wednesday to stick to her open-door refugee policy, defying criticism at home and abroad which has intensified due to growing fears about a potential security risk after the Islamist attacks in Paris. Conservative Merkel faces splits in her right-left coalition and pressure from EU states, including France, over her insistence that Germany can cope with up ...
More News »