Smart Shelves Will Identify Grocery Shoppers, Deliver Custom Advertisements
From: Technology Advice
According to an interview with the Wall Street Journal, snack company Mondelez International will introduce so-called smart shelves into grocery stores starting in 2015. The shelves, which will be concentrated at the checkout line, will use a variety of tools to identify a shoppers sex and age. The machine will then use that info to choose an ad custom tailored for the shoppers demographic.
The shelves should also be able to track individual engagement, and monitor how long each ad is watched. Weight sensors under the product holders will let the machine know when a customer has picked up an item, or is considering a purchase. Custom coupons can be displayed, in order to boost conversion rates.
Its not quite the future advertising scenario we envisioned, but it certainly lays the groundwork for highly personalized, targeted video ads. If this tech is combined with wearable devices using, say, Bluetooth LE, the program wouldnt even have to guess a shoppers demographic. In fact, it would likely know their name and exactly what kind of candy they enjoy.
Read the full article at: technologyadvice.com
READ: Google Glass app will map your face to detect your emotions
Nestle Puts GPS Devices Inside Candy Bars To Track Winning Customers
Unilever Stalks its Customers with GPS Trackers Secretly Placed in Laundry Detergent Boxes
Google CEO: Eventually Youll Have a Brain Implant
Google Glass Will Track Your Gaze, Patent Hints
Bionic mannequins spy on you as you shop
School district scanned childrens eyes for bus program without permission
The Eyes Have It: Marketers Now Track Shoppers Retinas
Latest News from our Front Page
Better Identification of Viking Corpses Reveals: Half of the Warriors Were Female
Shieldmaidens are not a myth! A recent archaeological discovery has shattered the stereotype of exclusively male Viking warriors sailing out to war while their long-suffering wives wait at home with baby Vikings. (We knew it! We always knew it.) Plus, some other findings are challenging that whole ârape and pillageâ thing, too.
Researchers at the University of Western Australia decided ...
Off Your Knees, Germany! Ernst Zundel 1983 - 2003
For more information on the holocaust, how the war was forced upon Germany, and the REAL victims of the second world war see:
IRS Drops Attack For Six Years â No Evidence of Jurisdiction
A big congrats to a friend Iâve been working with for several years, he stood up to the predators commonly called the âIRSâ and they dropped their attack. Thanks also for providing me with the proof below.
The criminals called the âIRSâ initiated an attack claiming my friend was required to file six tax returns, or explain how he made ...
Into Eternity - Finland's 100,000 Year Massive Underground Spent Nuclear Fuel Program
Into Eternity is a documentary about a deep geological repository for nuclear waste. The concept of long-term underground storage for radioactive waste has been explored since the 1950s. The inner part of the Russian doll-like storage canisters is to be composed of copper. Hence in the case of Onkalo it is tightly linked to experiments on copper corrosion in running ...
SPLC Accuses Oath Keepers of Inciting âArmed Confrontationâ Over Sugar Pine Mine
The Southern Poverty Law Center has accused Oath Keepers of inciting an armed confrontation with BLM authorities over the Sugar Pine Mine dispute in Oregon, despite the fact that the organization has explicitly stated that it is not promoting armed confrontation with the feds.
In an article provocatively posted on the organizationâs âHatewatchâ section entitled Oath Keepers Descend Upon Oregon with ...
|More News » |