But now they’ve taken on the greatest challenge of all - death itself.
TIME has played host to several articles featuring ’longevity insiders’, and how they are determined to pull this off...
--- Google vs. Death By Harry McCracken; Lev Grossman | TIME
Larry Page, 40, is the co-founder and CEO of one of the most successful, ubiquitous and increasingly strange companies on the planet. Google is, of course, in the search business, and, more important for its profitability, it is in the online-advertising business. But it’s also in the driverless-car business, the wearable-computing business, and the business of providing Internet access to remote areas via high-altitude balloons, among countless others.
Page prefers to refer to the search giant’s more out-there ventures as moon shots. At the moment Google is preparing an especially uncertain and distant shot. It is planning to launch Calico, a new company that will focus on health and aging in particular. "In some industries," says Page, who spoke exclusively with TIME about the new venture, "it takes 10 or 20 years to go from an idea to something being real. Health care is certainly one of those areas. We should shoot for the things that are really, really important, so 10 or 20 years from now we have those things done."
The unavoidable question this raises is why a company built on finding information and serving ads next to it is spending untold amounts on a project that flies in the face of the basic fact of the human condition, the existential certainty of aging and death? To which the unavoidable answer is another question: Who the hell else is going to do it?
Google’s Calico: the War on Aging Has Truly Begun By Aubrey de Grey | TIME
Google’s Calico project means that hearts and minds have been convinced that we can defeat aging
To paraphrase Churchill’s words following the Second Battle of El Alamein: Google‘s announcement about their new venture to extend human life, Calico, is not the end, nor even the beginning of the end, but it is, perhaps, the end of the beginning.
Since the dawn of civilization, humanity has been enslaved by the knowledge that no lifestyle choice, no medicine, no quirk of fate can enable anyone to live for more than a few decades without suffering progressive, inexorable decline in physical and mental function, leading inevitably to death. So soul-destroying has this knowledge been, for almost everyone, that we have constructed our entire society and world view around ways to put it out of our minds, mostly by convincing ourselves that the tragedy of aging is actually a good thing. And why not? After all, why be preoccupied about something one cannot affect?
And yet, there have always been those few who aimed high: who were not cowed by this fear, but who instead found fulfilment in dedicating their lives to the crusade to bring aging under some kind of medical control. The earliest of those efforts may seem almost laughable to us today in their naivety, but that is the nature of the initial, exploratory phase of any pioneering technological quest.
The exploratory phase never ends cleanly, but rather by a series of fits and starts: leaps of faith that a judicious combination of tried and tested elements can deliver more than the sum of its parts. Often that faith is misplaced and the design fails, but that’s still progress: what is learned from the failure goes to inspire the next design, and success is eventually achieved. And so it will be with the development of medicine to maintain youth. As with any technological goal that is high on humanity’s priorities and is consistent with the laws of physics, it’s just a matter of time.
As little as 20 years ago, when I joined the pitifully small band of academics who call themselves biogerontologists, the prospects for defeating aging were so bleak that it was widely considered unscientific even to discuss it: according to the respectable view, our only option was to continue discovering more about the nature of aging until, by some miracle in the distant future, our body of knowledge took sufficient shape to reveal a route to intervention. A string of advances in the late 1990s, mostly made by researchers not focused on aging per se, changed that: it allowed, for the first time, the formulation of a realistic divide-and-conquer strategy against mankind’s most formidable foe. Many components of this strategy were at a dauntingly early stage of development, but all could be described in sufficient detail to offer hope for foreseeable success. As so often in science, many established luminaries voiced skepticism, and some still do; but the plan progressively attracted the support of world-leading experts in all the relevant disciplines, and as it has done so, funding —albeit far too little to maximise the rate of progress —has materialized too.
Now is the right time for a commercial entity to get heavily involved. One of the key activities of SENS Research Foundation, as a non-profit, is proof-of-concept research on key components of the anti-aging arsenal that are still too early-stage to constitute an attractive business proposition for all but the most visionary investors. But we’ve always made clear that our ultimate goal is to kick-start a real anti-aging industry: not the essentially cosmetic industry that goes by that name today, but a bona fide rejuvenation biotechnology industry, providing people with truly comprehensive restoration and preservation of youthful mental and physical function however long they live. And yes, one side-effect of this advance—a side-effect that we should all celebrate —is that most people will live a great deal longer than today, and will do so in the prime of health.
The Aeon of Horus is Ending and the Elites are Nervous as their Icons are Dying 2014 04 18
I predict there is going to be a huge resurgence of interest in European indigenous spiritual traditions from Norse to Celtic/Gaelic to Slavic and so on. Millions of Europeans are going to realise that we are the victims of Christianity and New Age garbage. Their bastardised Kabbalah, the psychic force used by Crowley and the elites to cement his Aeon ...
Easter - Christian or Pagan? 2014 04 18
Contrary to popular belief, Easter does not represent the "historical" crucifixion and resurrection of Jesus Christ. In reality, the gospel tale reflects the annual "crossification" of the sun through the vernal equinox (Spring), at which time the sun is "resurrected," as the day begins to become longer than the night.
Rather than being a "Christian" holiday, Easter celebrations date back ...
Man-Made Blood Might Be Used in Transfusions by 2016 2014 04 18 Researchers in the U.K. have created the first man-made red blood cells of high enough quality to be introduced into the human body
The premise of the HBO show and book series True Blood revolves around a technological breakthrough: scientists figure out how to synthesize artificial human blood, which, as an ample new source of non-human food, allows vampires to "come ...
The Trials of the Cherokee Were Reflected In Their Skulls 2014 04 18
Researchers from North Carolina State University and the University of Tennessee have found that environmental stressors – from the Trail of Tears to the Civil War – led to significant changes in the shape of skulls in the eastern and western bands of the Cherokee people.
The findings highlight the role of environmental factors in shaping our physical characteristics.
Our Fears May Be Shaped by Ancestral Trauma 2014 04 18
Last December, an unsettling Nature Neuroscience study found that mice who were taught to associate the smell of cherry blossoms with pain produced offspring who feared the smell of cherry blossoms, even if they had never been exposed to it before. We knew that the process was epigenetic—that it was not hard-wired in the permanent genetic structure of the mouse—but ...