Students offered grants if they tweet pro-Israeli propaganda
2013-08-14 0:00

By Ben Lynfield | The Independent



In a campaign to improve its image abroad, the Israeli government plans to provide scholarships to hundreds of students at its seven universities in exchange for their making pro-Israel Facebook posts and tweets to foreign audiences.

The students making the posts will not reveal online that they are funded by the Israeli government, according to correspondence about the plan revealed in the Haaretz newspaper.

Prime Minister Benjamin Netanyahu’s office, which will oversee the programme, confirmed its launch and wrote that its aim was to “strengthen Israeli public diplomacy and make it fit the changes in the means of information consumption”.

The government’s hand is to be invisible to the foreign audiences. Daniel Seaman, the official who has been planning the effort, wrote in a letter on 5 August to a body authorising government projects that “the idea requires not making the role of the state stand out and therefore it is necessary to adhere to great involvement of the students themselves, without political linkage or affiliation”.

According to the plan, students are to be organised into units at each university, with a chief co-ordinator who receives a full scholarship, three desk co-ordinators for language, graphics and research who receive lesser scholarships and students termed “activists” who will receive a “minimal scholarship”.

[...]

Read the full article at: independent.co.uk
Top Image: Israeli PM Binyamin Netanyahu



READ: Israel and Hamas: I have seen the enemy, and it is me.




Red Ice Creations Note: The following article was published in 2010 in Haaratz, Israel’s oldest daily newspaper. It speaks on ’hasbara’, defined as "public relations efforts to disseminate information about Israel". Hasbara is also a euphemism for propaganda.

Propaganda is propaganda, whether used for the best intentions, or the worst.

---
Israeli propaganda is both intelligent and necessary
By David Admon | Haaretz

Just as the some make conversation about the weather, here in Israel people talk about hasbara, efforts to explain and justify Israel’s policies to the rest of the world. Operation Cast Lead, the Goldstone report, the delegation to Haiti and International Holocaust Remembrance Day have all been jumbled into the debate over Israel’s PR efforts. It seem everyone has what to say about it, whether in the media, in the Knesset corridors or at gatherings of friends on a Friday evening. And everyone, so it seems, shares the sense that as always - we’ve failed at hasbara.

Indeed, Israel’s governments have always preferred to sweep the hasbara problem under the rug. Most of them were opposed to establishing an official and professional hasbara bureau.

I recall that many years ago, when I served as director of the celebrations for Israel’s 30th Independence Day, between the visit by Egyptian president Anwar Sadat and the Camp David summit, members of Peace Now were organizing stormy demonstrations.

In response, then prime minister Menachem Begin called me in for a conversation (before the 1977 elections I served as Likud spokesman) and said: "We have to get the Likud hasbara headquarters going again."

"Mr. prime minister, sir, get the central hasbara machine going again - it’s in your hands," I said to him.

"Heaven forbid. The government doesn’t do hasbara - here we will not have Goebbelsism!" replied Begin, referring to the Nazi propagandist Joseph Goebbels, and said no more.


I believe that this story explains the meaning of our traditional skittishness toward hasbara: the memory of the propaganda in dark regimes and a sense that it isn’t clear where hasbara ends and propaganda begins. This reluctance is so acute that some people even refrained from marking International Holocaust Remembrance Day and complained about "the Holocaust survivor used for Israeli propaganda."

Yet it is imperative to mark International Holocaust Remembrance Day. This is not only in order to deal with Holocaust deniers but also to stress the state of Israel’s importance for the continued existence of the Jewish people.

I have also heard criticism of the Israeli delegations to Port-au-Prince and about how Israel made use of the Haitians’ tragedy for "propaganda."

What is the alternative? To remain indifferent? There is room for taking part and it is proper to cast light on the humanitarian activities of Israelis. For domestic consumption, too, this is useful: The glorification of the mission makes role models of the members of the delegations.

What is hasbara? Hasbara is visiting the inhabitants of Sderot while Qassam rockets rain down on them; Hasbara is a Nobel Prize awarded to an Israeli woman; Hasbara is the celebratory Gay Pride parade in open Tel Aviv; Hasbara is also an interview with Jewish settlers evacuated from the Gaza Strip, some of whom still live under the shadow of the trauma and have not recovered.

The confusion with respect to hasbara must be solved by centralizing it. It is necessary to establish a body with authority and money, backed by large budgets and headed by a cabinet minister. This ministry will establish professional committees specializing in various areas of hasbara. An inter-ministerial committee on hasbara should also be instated to coordinate with all the government ministries.

But first of all, a research department should be established to try to learn from the failures of the past and examine why Israel’s existence is not taken as a given in many places around the world, and why we are perceived as aliens who have just chosen to live in the Middle East.

[...]

Read the full article at: haaretz.com




Tune into Red Ice Radio for our series on Zionism & Multiculturalism




Related Articles
Swedish Institute estimates Israel has 80 nuclear weapons
Israel calls off UNESCO Jerusalem tour, blaming Palestinians
Stephen Hawking Boycotts Israeli Conference, Gets Online Abuse About Disability
U.N. rips Israeli military for ‘institutionalized’ mistreatment of Palestinian children
Segregation: Israel launches ’Palestinian only’ buses
Israel admits forcing birth control shots on Ethiopian women
Russian senators give green light to gay propaganda ban
Hollywood History: CIA Sponsored “Zero Dark Thirty”, Oscar for “Best Propaganda Picture”
When Propaganda Masquarades as News
Are Delphi Government Funded Projects Simply CIA Propaganda Operations?


Latest News from our Front Page

West’s tributes to late Saudi King reveal hypocrisy not democracy
2015-01-27 2:16
Hypocrisy is not usually regarded as a virtue of leadership, yet judging by the gushing tributes paid to Saudi Arabia’s King Abdullah by various Western governments and establishment figures on his death, there are those who believe it should be. In the UK this hypocrisy has been stretched to breaking point with the decision to fly the flags over Downing ...
Millions of GMO insects could be set loose in Florida Keys
2015-01-27 2:34
Millions of genetically modified mosquitoes could be released in the Florida Keys if British researchers win approval to use the bugs against two extremely painful viral diseases. Never before have insects with modified DNA come so close to being set loose in a residential U.S. neighborhood. "This is essentially using a mosquito as a drug to cure disease," said Michael Doyle, executive ...
Furguson Scared The Super - Rich So Bad They're Planning Exits
2015-01-27 0:22
According to a speaker at the World Economic Forum in Davos, Ferguson and Occupy absolutely terrified the world’s super-rich, and now they’re buying airstrips and farms in remote locations to escape to. At the World Economic Forum in Davos, Switzerland, which was held between January 21-24, over 2,500 leaders in the fields of business, international politics, academia and journalism met to discuss ...
The Ring Of The Nibelungs
2015-01-27 0:20
Dark Kingdom: The Dragon King (also known as Ring of the Nibelungs, Die Nibelungen, Curse of the Ring, and Sword of Xanten) is a 2004 German television film directed by Uli Edel and starring Benno Fürmann, Alicia Witt, Kristanna Loken, and Max von Sydow. The film is based on the Norse mythology story Völsungasaga and the German epic poem Nibelungenlied, ...
Google Street View Shows NAACP Bombing a Hoax
2015-01-26 22:58
Caught in the act: NAACP passing off old soot marks as new in ‘bomb’ hoax NAACP Colorado Chapter President Henry D. Allen Jr. has been caught in the act of passing off old soot marks as new damage from the recent ‘explosion’ at the Colorado Springs chapter headquarters. Although Gotnews.com has previously remarked on the minimal damage as reported by the ...
More News »