Conscious Capitalism
2013 07 05

From: Organic Connections

In some quar­ters of the com­pet­i­tive busi­ness world, Raj Sisodia’s ideas are prob­a­bly viewed as rad­i­cal or, at best, severely lim­it­ing. Yet this award-winning author, pro­fes­sor and eco­nomic con­sul­tant is, in actu­al­ity, view­ing the busi­ness world in the only way it can be viewed if we are to sur­vive as a cul­ture and as a planet. In his new book Conscious Capitalism: Liberating the Heroic Spirit of Business, co-authored with Whole Foods Market co-CEO John Mackey, Sisodia describes com­pa­nies con­duct­ing them­selves with a higher pur­pose, con­scious lead­er­ship, and an eye to the impact of the com­pany on cus­tomers, employ­ees, the envi­ron­ment and soci­ety in gen­eral. An ever-growing num­ber of com­pa­nies and cor­po­ra­tions are listening.

[...]

The eco­nomic mar­ket model of today was actu­ally set in place back in 1776, with the pub­li­ca­tion of a work called An Inquiry into the Nature and Causes of the Wealth of Nations. The book’s author, Scotsman Adam Smith, is today viewed as the father of mod­ern economics—and Sisodia sees one vital ele­ment miss­ing from his philosophy.

“Adam Smith’s core mes­sage was really that cen­tral­ized plan­ning doesn’t work,” Sisodia pointed out. “You can’t have gov­ern­ment bureau­crats fig­ur­ing out who should make what and how much and what to price it at. He said that indi­vid­u­als make those deci­sions based on their own per­ceived self-interest; but that is far supe­rior to hav­ing some­body sit­ting some­where try­ing to decide all of that, because it essen­tially can­not be done.

“However, what did not hap­pen was the other side of our human per­sona, which is the need to care; it is equally as pow­er­ful as the drive for self-interest. When it came to estab­lish­ing the foun­da­tions of cap­i­tal­ism, peo­ple ignored this dimen­sion, assum­ing that this is some­thing you do out­side of the con­text of work, that you ful­fill your need to care through your fam­ily and through your com­mu­nity, and that busi­ness can only be about self-interest.

“That’s like going into the world of busi­ness with half of your brain or per­sona shut off, the more human half. I think we should have inte­grated those two dimensions—the human need to care with the human drive for self-interest—into the same activ­ity of busi­ness. It would have cre­ated a foun­da­tion for cap­i­tal­ism that was much richer than what we ended up with.”

[...]

Change Must Come

“Today what we talk about as Conscious Capitalism and con­scious busi­ness is really the excep­tion,” Sisodia con­cluded. “The norm is busi­ness done with the view to max­i­mize prof­its for share­hold­ers. That is not even ques­tioned. It is gospel in busi­ness school and gospel in many com­pa­nies, espe­cially pub­licly traded com­pa­nies. We’re seen as a sort of alter­na­tive approach.

“We want to get to a point where the default becomes the good option, where this becomes the norm, where peo­ple say, ‘Well, of course busi­ness has to start with pur­pose.’ I taught busi­ness for twenty-five years and never used the word pur­pose, because the pur­pose was given to us: it’s to max­i­mize profit; okay, move on. Now we are say­ing, ‘That’s not enough.’ Profit is the out­come of doing a busi­ness well; profit can never be the pur­pose. If it does become the pur­pose, that busi­ness is headed down­hill in a hurry.

“Right now we have a very toxic nar­ra­tive about busi­ness and cap­i­tal­ism that is based upon greed, exploita­tion and self­ish­ness. It is about enrich­ing the few at the expense of the many.

“The real nar­ra­tive about busi­ness is that busi­ness, when it’s done right, is fun­da­men­tally good. It’s based in value cre­ation. It’s fun­da­men­tally eth­i­cal because it’s based on vol­un­tary exchange, and it is noble because it ele­vates our exis­tence above the level of sub­sis­tence where we can explore what it means to be human. It’s heroic because it lifts peo­ple out of poverty; it enables life to actu­ally flour­ish on this planet.

“It should be this way so that the most ide­al­is­tic of our young peo­ple would not auto­mat­i­cally shun the world of busi­ness, say­ing, ‘If I am ide­al­is­tic I can’t have any­thing to do with busi­ness.’ They would rec­og­nize that busi­ness actu­ally is the way for effect­ing change in soci­ety on a broader scale, in a more sus­tain­able way than work­ing strictly for prof­its.”

Read the full article at: organicconnectmag.com



Related Articles
Government in Business - Murray Rothbard
Profits Before Nutrition: The Dark Side of the School Meals Business
The Market Has Spoken: Austerity Is Bad for Business
Student Loans: The Government is Now Officially in the Banking Business


Latest News from our Front Page

The Aeon of Horus is Ending and the Elites are Nervous as their Icons are Dying
2014 04 18
I predict there is going to be a huge resurgence of interest in European indigenous spiritual traditions from Norse to Celtic/Gaelic to Slavic and so on. Millions of Europeans are going to realise that we are the victims of Christianity and New Age garbage. Their bastardised Kabbalah, the psychic force used by Crowley and the elites to cement his Aeon ...
Easter - Christian or Pagan?
2014 04 18
From: truthbeknown.com Contrary to popular belief, Easter does not represent the "historical" crucifixion and resurrection of Jesus Christ. In reality, the gospel tale reflects the annual "crossification" of the sun through the vernal equinox (Spring), at which time the sun is "resurrected," as the day begins to become longer than the night. Rather than being a "Christian" holiday, Easter celebrations date back ...
Man-Made Blood Might Be Used in Transfusions by 2016
2014 04 18
Researchers in the U.K. have created the first man-made red blood cells of high enough quality to be introduced into the human body The premise of the HBO show and book series True Blood revolves around a technological breakthrough: scientists figure out how to synthesize artificial human blood, which, as an ample new source of non-human food, allows vampires to "come ...
The Trials of the Cherokee Were Reflected In Their Skulls
2014 04 18
Researchers from North Carolina State University and the University of Tennessee have found that environmental stressors – from the Trail of Tears to the Civil War – led to significant changes in the shape of skulls in the eastern and western bands of the Cherokee people. The findings highlight the role of environmental factors in shaping our physical characteristics. ...
Our Fears May Be Shaped by Ancestral Trauma
2014 04 18
Last December, an unsettling Nature Neuroscience study found that mice who were taught to associate the smell of cherry blossoms with pain produced offspring who feared the smell of cherry blossoms, even if they had never been exposed to it before. We knew that the process was epigenetic—that it was not hard-wired in the permanent genetic structure of the mouse—but ...
More News »