Pizza Delivered by Drone - Commercial Drone Future is Now
2013-06-05 0:00

By Elizabeth Leafloor | Red Ice Creations

Rural dwellers rejoice - pizza delivery right to your door! As long as you dont mind drones hovering outside your window.

Dominos UK has teamed up with a drone company to deliver their product via unmanned aerial drone outside of London city limits. Delivery is traditionally restricted to within urban range of the local pizzeria, but no longer!

Watch as "DomiCopter" takes to the skies and delivers the pie to hungry customers:



Most recognize this for what it is - a clever marketing stunt with aspirations of going viral, and at this point it isnt a truly viable means of getting product to customer.

For now there remain several stumbling blocks that mar the perfect pizza dream:

- Even small drones and quadcopters at present are DANGEROUS. The rapidly spinning blades are a serious threat to anything that might come into contact with them. How does the customer take the pizza from the drone? Carefully, one imagines.
[Police Drone Crashes into Police]

- The cost of any drone delivery service is going to be prohibitively high at this point. Included in the price of your pizza is undoubtedly the cost of investing in the high tech equipment and a qualified drone pilot foodstuff conveyance engineer.

- As demonstrated in the video, the customer will have to actually DON PANTS and LEAVE THE HOUSE to get the pizza. This is unacceptable, and counter to the spirit of traditional home pizza delivery.

However, employing drones for commercial use is a big, booming business and will soon be a reality.

The BBC reported in 2012:


The skies open up for large civilian drones
[...[Millions of pounds are being sunk into civilian projects - everything from border security to police surveillance and even transporting goods.

This year the US Congress passed legislation giving US airspace regulator the Federal Aviation Administration (FAA) until September 2015 to open up its airspace to drones, and Britain is expected to follow suit.

The UKs airspace regulator, the Civil Aviation Authority (CAA), has told BBC Newsnight that large unmanned drones could be flying in British skies by the end of the decade.

The CAA has already handed out 120 permits to fly small, lightweight drones. By 2020 this may be extended to larger unmanned aircraft.

"In aviation terms you can probably equate where we are with unmanned technology now to manned flight in 1918 or the early 1920s," Gerry Corbett at the CAA said.

"Weve found them useful in war fighting and we can see the way ahead for commercial use."

Large defence companies and small start-up firms are investing heavily in what many think could soon be a market worth tens of billions of pounds. Source


From Inhabitat:
Drones, or unmanned aircrafts, are becoming more common and more affordable and as a result, theyre not just for the military anymore. To meet growing interest, the UKs Civilian Aviation Authority will soon open the worlds first airport dedicated to drones, located in Southern Wales.

The airport a pimped-out version of the West Wales Airport will feature a 4,100-foot runway and sit amid a 500-square-mile swath of airspace also reserved for drones. Currently, about 10,000 people live below the airspace.

The expanded airport hopes to lure commercial firms who are developing drones.
Source


Drones and robotics are making giant strides, and even though the commercial side of it is an attempt to make use of good, innovative, efficient tech, one cannot be blinded to the repercussions of drones over cities, towns, houses.

Once the realm of dystopian fantasy, ubiquitous surveillance will be reality.

Already strong warnings are being sounded globally regarding drone use over civilian airspace. Recently, US Attorney General Holder announced theyd extrajudicially droned 4 American civilians to death, some of them accidentally. This adds to the enormous tally of innocent and avoidable deaths in the US drone campaign in Pakistan and Afghanistan.

At this point the laws or restrictions regulating civilian commercial or private recreational drone use is nebulous and vague.
The US reportedly is still hammering out details, with some states banning civilian (but not police or military) drone use. Some call the legality of drones a grey area:
[...]drones can fly quite close above peoples property and be on safe legal ground.

But the bigger threat to privacy is less likely to come from nosy neighbors with tiny camera-equipped model aircraft than from well-funded law enforcement agencies or businesses that can afford to launch sophisticated drones with high-power cameras.

Brandon Stark, a drone researcher at the University of California, Merced, told the scientists at a workshop Tuesday that smaller drones are not yet sophisticated enough to merit privacy advocates concerns about spying. If youre flying [a small drone] 100 feet into the sky, youre lucky to see a tree. Actually spying on people is fairly difficult and fairly expensive, he said.

Those who can actually afford the most powerful drones are likely to be law enforcement agencies with grants from the federal government, or businesses hoping to turn a profit. That could mean a big expansion in the ability of police to gather evidence and detect crime. A 1989 Supreme Court ruling held that police can use images from manned aircraft to aid their investigations without first obtaining a warrant. In that case, a sheriff discovered a man was growing marijuana in a greenhouse by sending a helicopter to fly overhead at just 400 feet without first having to prove to a judge he had good reason to search his home.

Privacy advocates are concerned that drones will take police power to another level, since drones could in theory hover around an area continuously, surveying from the skies and reporting any suspicious activity.

Drones are tightly regulated right now by the Federal Aviation Administration, which prohibits people from using them in any commercial endeavor and requires public institutions to apply for authorization to use them. (Hobbyists can fly small drones as long as theyre within sight at all times and stay under 400 feet.)

But thats all expected to change in 2015, when the agency is required by Congress to open up the skies to commercial uses of drones and attempt to integrate unmanned and manned aircraft. The agency estimates that nearly 10,000 new drones will be in flight in just the first few years after the commercial ban is lifted. Source

But in the United Kingdom, where Dominos staged this pizza delivery victory, there are some rules to go by:

- It is legal to fly your own drone in the UK without any special permission if it weighs less than 20kg and it is flying more than 150m from a congested area

- But permission from the CAA is required if it is used for a commercial activity like aerial photography

- Permission has been given for inspecting power lines, police use and crop surveillance

- Direct visual contact with the drone is currently required at all times

- Drones larger than 20kg would have to be approved for use by the CAA for use in UK airspace in the same way as commercial aircraft

- The CAA has made clear that it will not ok their use until it is convinced the drone can automatically sense and avoid other aircraft
Source

The last issue is whether a pizza delivered by drone tastes like freedom or oppression.

Eat up!


By Elizabeth Leafloor, Red Ice Creations






Related Articles
Why Was a U.S. Citizen Secretly Killed by U.S. Drone in Pakistan?
Drone controlled by computer will be able to track and round up sheep and cows (crowd control, surveillance?)
US Secretary of State Touts Drone Strikes as Dramatic Success
Parents of British man killed by US drone blame UK government
Pilot Reports Mysterious Black Drone over JFK Airport
Insect Drone Swarms to be "Hidden in Plain Sight"
WWF plans to use drones to protect wildlife
Thought-guided helicopter takes off
FAA Halts Mans Drone Photography Business Over Regulations
Drone warfare: Americas killing machine
Google CEO Schmidt calls for end to private drone use
Hobbyists finding theres no place like drone


Latest News from our Front Page

British POW describes the horror of the bombing of Dresden
2015-03-28 0:33
Partial Transcript of Interview with Victor Gregg, WW2 British solder and POW: Interviewer: "Tell us how it was that you were in Dresden at that time." Victor Gregg: "It was evil....thousands of firebombs dropping all over the place, heat, fire, people screaming, people burning, people alight. After about half an hour it started developing into something that was really bad....It was ...
Rape of 285,000 German Women at the End of WWII Trigger Damage Control by Mainstream Media
2015-03-27 20:25
Is Exposing Allied War Crimes an honorable act? No, it’s slandering heroes according to Daily Mail A recent article from the Daily Mail that pretends to look at the post WWII crimes and rapes of the Allies against the German people is actually damage control. It’s really an attempt to divert away from the true horrors that was visited upon Germany ...
Minister of Migration attacked by asylum seeker with fire extinguisher
2015-03-27 2:12
Sweden’s Minister of Justice & Migration also known as Morgan “only 1%” Johansson, has been attacked with a fire extinguisher when he visited an asylum home for future Swedes. Regional newspaper, Kristiandstadsbladet reported that a man who had been living at the home for a couple of weeks grabbed a fire extinguisher and sprayed foam all over the minister who didn’t ...
Hollywood agents: Difficult for white actors to find work now that shows required ‘to go ethnic’
2015-03-27 1:51
According to an article by Nellie Andreeva published yesterday at Deadline Hollywood, the television landscape has shifted so much this season that white actors are finding it increasingly difficult to find roles. In addition to new hit shows with mostly minority casts — Black-ish, Empire, Fresh Off the Boat, and How to Get Away with Murder — shows that were originally ...
Congratulations Pussy Porters!
2015-03-26 18:52
Mural paid for by the government, decorates a Swedish school. On International Women’s day Julia Caesar published this chronicle in Swedish on Snaphanen which I’ve translated but prior to reading it I’d like to provide you with some background information on certain terms which are incomprehensible to non-Swedes. First and foremost “pussy porter” and “penis porter” are terms that third-wave feminists in ...
More News