In an age of free and easy information people are becoming more aware of what they’re putting into and onto their bodies. The multitudes are waking up to the pluses and perils of food, drink, cosmetics and a litany of other products that get packaged and pushed onto us daily.
How do you like me now?
What if I stand like this?
Coke probably feels the pinch of a public waking up to the alarming amounts of sugar, sugar substitute, and chemicals that go into their drinks.
To much controversy, in a bid to curb growing obesity and ill health, in 2012 NY Mayor Michael Bloomberg banned the sale of large sized sodas and sugary drinks in "restaurants, street carts and movie theaters, the first restriction of its kind in the country. " Source
So now in a recent ad campaign, Coca Cola seems to be trying their best to promote their products without SEEMING like they’re promoting unhealthy lifestyle.
Here’s their new ad:
Some are calling Coke out on the disingenuous arguments, the propaganda of nostalgia, and the hypocrisy.
"Coke commercial set to air on Monday night in which the company appears to fall on its sword admitting that it’s at least partly to blame for the nation’s obesity epidemic.
The narrator, with her soothing feminine voice, expresses concern for how much weight we’ve gained as a nation and how much Coke is doing to be a part of the solution: increasing the number of low calorie and no-calorie beverages, reducing the amount in serving-size bottles, and putting calorie counts on the front of beverage labels.
But she gets her digs in too reminding us right off the bat that Coke has been around for 125 years. Since the obesity problem only started in the 1970’s, the implication is that clearly Coke couldn’t be the culprit.
We’re also told by the Coke manufacturer that it “will take action by all of us” to fix the crisis as images of kids exercising flash on the screen. Implication: Don’t blame sugar-sweetened beverages; blame video games, television, and too much sitting around all day.
Following that bit of information, the narrator provides a condescending nutrition lecture on how “all calories count no matter where they come from.” While that’s technically true, the body benefits far more from the calories in a peach, carrot, or string bean, than from those found in carbonated sugar water.
No nutritionist would ever tell you that it’s okay to substitute calories from fruits and vegetables for soda in order to achieve weight loss."
It’s a nice attempt by Coke, but some would say it’s either not enough, or it’s nearly negligent. Recently studies have shown that aspartame, sucralose and splenda, the ingredients found in these so-called ’healthier’ diet versions of sodas, can cause headaches, and weight gain. They have been linked to depression. Some studies even connect aspartame with cancer.
"The proliferation of diet soda cuts to the core of what’s wrong with the Western diet. The Western approach is to remove the most obvious dangers from an unhealthy habit — in this case, removing the 12 teaspoons of sugar per can of fizzy water laced with acids, colors and flavors of uncertain origin — so that we can continue that habit in denial of other dangers.
The underlying problem is that we are addicted to sugar; beverages without a sweetener now seem bland. For the first million years or so of pre-human and human existence, water was adequate to quench our thirst. But apparently no longer.
Hold the sugar and corn syrup and pass the aspartame. Some doctors actually encourage dieters to drink diet soda to cut calories instead of recommending zero-calorie water or tea."
In all, Coke is a corporation that is trying to maintain a reputation in a climate where consumers are wising up to the negative effects of these products. In many ways however, it comes down to a matter of choice. Making healthy and informed choices has never been easier. Advertisements aside, you can choose to consume these beverages, or you can choose not to. The Coca Cola Corporation isn’t pouring these things down your throat. Yet.
Gunman Storms Dutch TV Station Demanding Airtime 2015-01-30 23:32
Dutch authorities have released few details about the bizarre case of 19-year-old Tarik Zahzah’s attack on the main news studio of television station NOS on Thursday. To get the obvious question out of the way first, the police say there is no evidence that Zahzah, who is half-Egyptian, acted on behalf of organized terrorism.
The authorities always say that on the ...
How Alan Dershowitz bullied rape victims to protect a serial child molester 2015-01-30 23:40 Harvard law professor Alan Dershowitz always felt children were fair game for Israeli missiles. Now the question is whether he thinks they are fair game for the sexual exploits of his powerful associates and himself.
Dershowitz and the UK’s Prince Andrew were accused in a recent court filing of raping a teenage girl who was forced into sexual slavery by ...
Alchemical Banksters 2015-01-30 22:39
This past week, the world's preeminent vultures, the economic power elite, met in Davos to discuss the maintenance of their global fiat hegemony. Highlights included furthering austerity, noting that the serf class can't have air conditioning and cars, as well as cheering on the death of privacy through the rise of technocracy. The degenerate elite, completely out of touch with ...
Men must prove a woman said ’Yes’ under tough new rape rules 2015-01-30 4:54
New guidance will be issued to all police forces and prosecutors as part of a ’toolkit’ to move rape investigations into the 21st century
Men accused of date rape will need to convince police that a woman consented to sex as part of a major change in the way sex offences are investigated.
The Director of Public Prosecutions said it was ...
4 beheaded in Saudi Arabia less than a week into King Salman's rule 2015-01-30 3:13 Comment: So when will the the "Human rights" promoting liberal west elite decide invade Saudi Arabia like they did Libya?
Members of Magic Movement stage a mock execution scene in protest of Saudi Arabia beheading of eight Bangladeshi workers in October 2011.
Four people have been executed in Saudi Arabia less than a week after 79-year-old King Salman assumed power following the ...