Diet Soda: Sweet Words and Sour Reality
2013 01 17

By Elizabeth Leafloor | RedIceCreations.com

In an age of free and easy information people are becoming more aware of what they’re putting into and onto their bodies. The multitudes are waking up to the pluses and perils of food, drink, cosmetics and a litany of other products that get packaged and pushed onto us daily.


How do you like me now?
What if I stand like this?

Coke probably feels the pinch of a public waking up to the alarming amounts of sugar, sugar substitute, and chemicals that go into their drinks.
To much controversy, in a bid to curb growing obesity and ill health, in 2012 NY Mayor Michael Bloomberg banned the sale of large sized sodas and sugary drinks in "restaurants, street carts and movie theaters, the first restriction of its kind in the country. " Source

So now in a recent ad campaign, Coca Cola seems to be trying their best to promote their products without SEEMING like they’re promoting unhealthy lifestyle.

Here’s their new ad:



Some are calling Coke out on the disingenuous arguments, the propaganda of nostalgia, and the hypocrisy.

Deborah Kotz of Boston.com writes:

"Coke commercial set to air on Monday night in which the company appears to fall on its sword admitting that it’s at least partly to blame for the nation’s obesity epidemic.

The narrator, with her soothing feminine voice, expresses concern for how much weight we’ve gained as a nation and how much Coke is doing to be a part of the solution: increasing the number of low calorie and no-calorie beverages, reducing the amount in serving-size bottles, and putting calorie counts on the front of beverage labels.

But she gets her digs in too reminding us right off the bat that Coke has been around for 125 years. Since the obesity problem only started in the 1970’s, the implication is that clearly Coke couldn’t be the culprit.

[...]

We’re also told by the Coke manufacturer that it “will take action by all of us” to fix the crisis as images of kids exercising flash on the screen. Implication: Don’t blame sugar-sweetened beverages; blame video games, television, and too much sitting around all day.

Following that bit of information, the narrator provides a condescending nutrition lecture on how “all calories count no matter where they come from.” While that’s technically true, the body benefits far more from the calories in a peach, carrot, or string bean, than from those found in carbonated sugar water.

No nutritionist would ever tell you that it’s okay to substitute calories from fruits and vegetables for soda in order to achieve weight loss."


It’s a nice attempt by Coke, but some would say it’s either not enough, or it’s nearly negligent. Recently studies have shown that aspartame, sucralose and splenda, the ingredients found in these so-called ’healthier’ diet versions of sodas, can cause headaches, and weight gain. They have been linked to depression. Some studies even connect aspartame with cancer.

In 2012 The American Stroke Association presented a study from the Journal of General Internal Medicine that demonstrated a connection between diet sodas and a 44% heightened risk of heart attack and stroke.

Admittedly, for this viewer, the sight of bottles of ’diet’ soda being loaded into school vending machines as a ’healthy alternative’ in the ad is troubling, frustrating, and dismaying all at once.

LiveScience speaks out on this specious substitution:

"The proliferation of diet soda cuts to the core of what’s wrong with the Western diet. The Western approach is to remove the most obvious dangers from an unhealthy habit — in this case, removing the 12 teaspoons of sugar per can of fizzy water laced with acids, colors and flavors of uncertain origin — so that we can continue that habit in denial of other dangers.

The underlying problem is that we are addicted to sugar; beverages without a sweetener now seem bland. For the first million years or so of pre-human and human existence, water was adequate to quench our thirst. But apparently no longer.

Hold the sugar and corn syrup and pass the aspartame. Some doctors actually encourage dieters to drink diet soda to cut calories instead of recommending zero-calorie water or tea."


In all, Coke is a corporation that is trying to maintain a reputation in a climate where consumers are wising up to the negative effects of these products. In many ways however, it comes down to a matter of choice. Making healthy and informed choices has never been easier. Advertisements aside, you can choose to consume these beverages, or you can choose not to. The Coca Cola Corporation isn’t pouring these things down your throat. Yet.




By Elizabeth Leafloor, RedIceCreations.com




Related Articles
Sugar substitutes and the potential danger of Splenda
Sugar makes you stupid: Study shows high-fructose diet sabotages learning, memory
Rethink Your Drink: Sugar in Common Beverages
Sugar Vs. High-Fructose Corn Syrup
Kellogg’s and Monsanto Genetically Engineered Sugar
The Hidden Story of Big Sugar (Video)
Aspartame, MSG, Dumbing Down Society
Diet soda tied to stroke risk, but reasons unclear (How about Aspartame??)
Coca Cola Commercial: A Closer Look at Aspartame (Video)
Aspartame and Rumsfeld’s Disease: A Politically-Induced Biochemical Disaster of Global Proportions
Venezuela bans Coke Zero, cites “danger to health”
Woman’s Coca-Cola ‘habit’ cited in death


Latest News from our Front Page

Right into enemy hands? ISIS shows off new weapons allegedly airdropped by US (VIDEO)
2014 10 23
Islamic State has published a new video in which a jihadist shows off brand-new American hardware, which was purportedly intended for the Kurds they are fighting in the Syrian border town of Kobani. The undated video, posted by the unofficial IS mouthpiece “a3maq news”, sees a jihadist showing several boxes of munitions with English-language markings, with a parachute spread out on ...
STAGED INFECTION: Has The Ebola ‘Outbreak’ Narrative Fallen Apart?
2014 10 22
Over the past month, the ‘pandemic’ propaganda surrounding the deadly Ebola virus seemed to reach vitriolic levels – raising serious questions about the validity of this current viral outbreak… On Monday of this week, it was reported that 48 people were released and cleared after a 21-day quarantine due to their contact with the now deceased Ebola-stricken patient Thomas Eric ...
6,000-Year-Old Temple with Possible Sacrificial Altars Discovered
2014 10 21
A 6,000-year-old temple holding humanlike figurines and sacrificed animal remains has been discovered within a massive prehistoric settlement in Ukraine. Built before writing was invented, the temple is about 60 by 20 meters (197 by 66 feet) in size. It was a "two-story building made of wood and clay surrounded by a galleried courtyard," the upper floor divided into five ...
What happened to Journalist Serena Shim? Assassinated? Find out what happened to Serena, Press TV director calls on Turkey
2014 10 21
Press TV news director Hamid Reza Emadi says the “suspicious death,” of the news channel’s correspondent in Turkey is a tragedy for “anyone who wants to get the truth.” Emadi made the remarks in an interview with Press TV on Sunday following Serena Shim’s death across the border from Syria’s Kurdish city of Kobani, where the ISIL terrorists and Kurdish fighters ...
Ancient Roman Nanotechnology Inspires Next-Generation Holograms for Information Storage
2014 10 21
The Lycurgus Cup, as it is known due to its depiction of a scene involving King Lycurgus of Thrace, is a 1,600-year-old jade green Roman chalice that changes colour depending on the direction of the light upon it. It baffled scientists ever since the glass chalice was acquired by the British Museum in the 1950s, as they could not work ...
More News »