In an age of free and easy information people are becoming more aware of what they’re putting into and onto their bodies. The multitudes are waking up to the pluses and perils of food, drink, cosmetics and a litany of other products that get packaged and pushed onto us daily.
How do you like me now?
What if I stand like this?
Coke probably feels the pinch of a public waking up to the alarming amounts of sugar, sugar substitute, and chemicals that go into their drinks.
To much controversy, in a bid to curb growing obesity and ill health, in 2012 NY Mayor Michael Bloomberg banned the sale of large sized sodas and sugary drinks in "restaurants, street carts and movie theaters, the first restriction of its kind in the country. " Source
So now in a recent ad campaign, Coca Cola seems to be trying their best to promote their products without SEEMING like they’re promoting unhealthy lifestyle.
Here’s their new ad:
Some are calling Coke out on the disingenuous arguments, the propaganda of nostalgia, and the hypocrisy.
"Coke commercial set to air on Monday night in which the company appears to fall on its sword admitting that it’s at least partly to blame for the nation’s obesity epidemic.
The narrator, with her soothing feminine voice, expresses concern for how much weight we’ve gained as a nation and how much Coke is doing to be a part of the solution: increasing the number of low calorie and no-calorie beverages, reducing the amount in serving-size bottles, and putting calorie counts on the front of beverage labels.
But she gets her digs in too reminding us right off the bat that Coke has been around for 125 years. Since the obesity problem only started in the 1970’s, the implication is that clearly Coke couldn’t be the culprit.
We’re also told by the Coke manufacturer that it “will take action by all of us” to fix the crisis as images of kids exercising flash on the screen. Implication: Don’t blame sugar-sweetened beverages; blame video games, television, and too much sitting around all day.
Following that bit of information, the narrator provides a condescending nutrition lecture on how “all calories count no matter where they come from.” While that’s technically true, the body benefits far more from the calories in a peach, carrot, or string bean, than from those found in carbonated sugar water.
No nutritionist would ever tell you that it’s okay to substitute calories from fruits and vegetables for soda in order to achieve weight loss."
It’s a nice attempt by Coke, but some would say it’s either not enough, or it’s nearly negligent. Recently studies have shown that aspartame, sucralose and splenda, the ingredients found in these so-called ’healthier’ diet versions of sodas, can cause headaches, and weight gain. They have been linked to depression. Some studies even connect aspartame with cancer.
"The proliferation of diet soda cuts to the core of what’s wrong with the Western diet. The Western approach is to remove the most obvious dangers from an unhealthy habit — in this case, removing the 12 teaspoons of sugar per can of fizzy water laced with acids, colors and flavors of uncertain origin — so that we can continue that habit in denial of other dangers.
The underlying problem is that we are addicted to sugar; beverages without a sweetener now seem bland. For the first million years or so of pre-human and human existence, water was adequate to quench our thirst. But apparently no longer.
Hold the sugar and corn syrup and pass the aspartame. Some doctors actually encourage dieters to drink diet soda to cut calories instead of recommending zero-calorie water or tea."
In all, Coke is a corporation that is trying to maintain a reputation in a climate where consumers are wising up to the negative effects of these products. In many ways however, it comes down to a matter of choice. Making healthy and informed choices has never been easier. Advertisements aside, you can choose to consume these beverages, or you can choose not to. The Coca Cola Corporation isn’t pouring these things down your throat. Yet.
Spraying Chemtrails to ’Reduce Pollution’ 2014 03 11
The noxious smog choking Chinese cities is globally notorious, with photos showing the grey darkness that swallows citizens as they try to go about their lives. The thick clouds sometimes turn day to night, and wreak havoc for those with respiratory ailments. Reports of how toxic and damaging the smog is to humans and the environment completes the nightmare scenario, ...
Has Blackwater been deployed to Ukraine? 2014 03 11 Notorious U.S. mercenaries ’seen on the streets of flashpoint city’ as Russia claims 300 hired guns have arrived in country
Speculation was growing last night that American mercenaries had been deployed to Donetsk after videos emerged of unidentified armed men in the streets of the eastern Ukrainian city.
At least two videos published on YouTube earlier this week show burly, heavily armed ...
Pyramid of the Sun Turning to Dust 2014 03 10 All we are is dust in the wind, so the saying goes, but it’s troubling when it happens to great ancient monuments that we assume will be around forever.
Pyramid of the Sun, Pirámide del Sol, Teotihuacán, México (Wikimedia Commons)
New Scientist reports that the Pyramid of the Sun in Mexico is turning to dust and could collapse:
The Pyramid of the ...
Elephants Never Forget A Voice 2014 03 10
According to a new study, wild elephants are discerning listeners who can differentiate between various human languages, genders, ages, and more. Such surprising skills continue to marvel researchers.
Not all the intellectual surprises are on the large animal front. Research has shown that crows are extremely intelligent, some dogs recognize over a thousand words and have the intellect of a toddler, ...