Diet Soda: Sweet Words and Sour Reality
2013-01-17 0:00

By Elizabeth Leafloor | RedIceCreations.com

In an age of free and easy information people are becoming more aware of what they’re putting into and onto their bodies. The multitudes are waking up to the pluses and perils of food, drink, cosmetics and a litany of other products that get packaged and pushed onto us daily.


How do you like me now?
What if I stand like this?

Coke probably feels the pinch of a public waking up to the alarming amounts of sugar, sugar substitute, and chemicals that go into their drinks.
To much controversy, in a bid to curb growing obesity and ill health, in 2012 NY Mayor Michael Bloomberg banned the sale of large sized sodas and sugary drinks in "restaurants, street carts and movie theaters, the first restriction of its kind in the country. " Source

So now in a recent ad campaign, Coca Cola seems to be trying their best to promote their products without SEEMING like they’re promoting unhealthy lifestyle.

Here’s their new ad:



Some are calling Coke out on the disingenuous arguments, the propaganda of nostalgia, and the hypocrisy.

Deborah Kotz of Boston.com writes:

"Coke commercial set to air on Monday night in which the company appears to fall on its sword admitting that it’s at least partly to blame for the nation’s obesity epidemic.

The narrator, with her soothing feminine voice, expresses concern for how much weight we’ve gained as a nation and how much Coke is doing to be a part of the solution: increasing the number of low calorie and no-calorie beverages, reducing the amount in serving-size bottles, and putting calorie counts on the front of beverage labels.

But she gets her digs in too reminding us right off the bat that Coke has been around for 125 years. Since the obesity problem only started in the 1970’s, the implication is that clearly Coke couldn’t be the culprit.

[...]

We’re also told by the Coke manufacturer that it “will take action by all of us” to fix the crisis as images of kids exercising flash on the screen. Implication: Don’t blame sugar-sweetened beverages; blame video games, television, and too much sitting around all day.

Following that bit of information, the narrator provides a condescending nutrition lecture on how “all calories count no matter where they come from.” While that’s technically true, the body benefits far more from the calories in a peach, carrot, or string bean, than from those found in carbonated sugar water.

No nutritionist would ever tell you that it’s okay to substitute calories from fruits and vegetables for soda in order to achieve weight loss."


It’s a nice attempt by Coke, but some would say it’s either not enough, or it’s nearly negligent. Recently studies have shown that aspartame, sucralose and splenda, the ingredients found in these so-called ’healthier’ diet versions of sodas, can cause headaches, and weight gain. They have been linked to depression. Some studies even connect aspartame with cancer.

In 2012 The American Stroke Association presented a study from the Journal of General Internal Medicine that demonstrated a connection between diet sodas and a 44% heightened risk of heart attack and stroke.

Admittedly, for this viewer, the sight of bottles of ’diet’ soda being loaded into school vending machines as a ’healthy alternative’ in the ad is troubling, frustrating, and dismaying all at once.

LiveScience speaks out on this specious substitution:

"The proliferation of diet soda cuts to the core of what’s wrong with the Western diet. The Western approach is to remove the most obvious dangers from an unhealthy habit — in this case, removing the 12 teaspoons of sugar per can of fizzy water laced with acids, colors and flavors of uncertain origin — so that we can continue that habit in denial of other dangers.

The underlying problem is that we are addicted to sugar; beverages without a sweetener now seem bland. For the first million years or so of pre-human and human existence, water was adequate to quench our thirst. But apparently no longer.

Hold the sugar and corn syrup and pass the aspartame. Some doctors actually encourage dieters to drink diet soda to cut calories instead of recommending zero-calorie water or tea."


In all, Coke is a corporation that is trying to maintain a reputation in a climate where consumers are wising up to the negative effects of these products. In many ways however, it comes down to a matter of choice. Making healthy and informed choices has never been easier. Advertisements aside, you can choose to consume these beverages, or you can choose not to. The Coca Cola Corporation isn’t pouring these things down your throat. Yet.




By Elizabeth Leafloor, RedIceCreations.com




Related Articles
Sugar substitutes and the potential danger of Splenda
Sugar makes you stupid: Study shows high-fructose diet sabotages learning, memory
Rethink Your Drink: Sugar in Common Beverages
Sugar Vs. High-Fructose Corn Syrup
Kellogg’s and Monsanto Genetically Engineered Sugar
The Hidden Story of Big Sugar (Video)
Aspartame, MSG, Dumbing Down Society
Diet soda tied to stroke risk, but reasons unclear (How about Aspartame??)
Coca Cola Commercial: A Closer Look at Aspartame (Video)
Aspartame and Rumsfeld’s Disease: A Politically-Induced Biochemical Disaster of Global Proportions
Venezuela bans Coke Zero, cites “danger to health”
Woman’s Coca-Cola ‘habit’ cited in death


Latest News from our Front Page

The Unsafe Child: Less Outdoor Play is Causing More Harm than Good
2015-09-02 0:39
The third grade classroom that was visiting our nature center for the day consisted of mostly boys–rowdy, loud and rambunctious boys. As we started out into the woods, the children spoke loudly to each other in anticipation of what was to come. After playing a quick game and explaining the ground rules, it was time for free play. As soon ...
Rights group demand police need warrant to access data
2015-09-01 23:48
American citizens should be able to rest safe in the knowledge that no one has the right to pry into their digital records, where they have been and how long they stayed there. The Supreme Court has just received a brief from the Electronic Frontier Federation (EFF) stating that this should certainly be the case. However, in the case of Davis v. ...
Murder Rates Rising Sharply in Many U.S. Cities
2015-09-01 23:33
Cities across the nation are seeing a startling rise in murders after years of declines, and few places have witnessed a shift as precipitous as this city [Milwaukee]. With the summer not yet over, 104 people have been killed this year–after 86 homicides in all of 2014. More than 30 other cities have also reported increases in violence from a year ...
Bulgaria - Islamic State Terrorists Caught Crossing Into Europe Posing As Refugees
2015-09-01 23:47
Bulgarian authorities near the Gyueshevo border checkpoint detained the five men, aged between 20 and 24, late on Wednesday, Bulgarian broadcaster NOVA TV reported. The men were stopped by a border guard, who they attempted to bribe with a “wad of dollars.” However, they were searched and Islamic State propaganda, specific Jihadists prayers and decapitation videos were found on their phones. In ...
How This NY Mom Made the Case for Her Son’s Religious Vaccine Exemption
2015-09-01 22:27
An unidentified, Russian immigrant mother who practices the Russian Orthodox faith, has secured a religious vaccine exemption for her autistic son. New York has a bill on the table to eliminate religious exemption and to root out those who weren’t refusing vaccines on strictly devout, religious grounds. Yet, this woman’s plight goes back before talk of eliminating the exemption – two ...
More News »