McDonald’s Set to Become the Biggest Children’s Book Distributor in the UK
2013-01-15 0:00

By Megan Garber |

Is there an activity that combines whooping and weeping and shaking one’s head at the weirdness and occasionally the wonderfulness of the world?

If so, that activity would make an apt reaction to the following news: McDonald’s restaurants across the U.K. are going to start distributing books, instead of toys, in their Happy Meals. For the next five weeks, as part of the chain’s "Happy Readers" promotion, the McDonald’s kids’ meals will include non-fiction books from DK Books’s "Amazing World" Series -- books with kid-friendly titles like "Stars and Planets," "Big Cats," and "Oceans."

It’s easy to make fun of the experimental McLiterature initiative -- in the way that it’s easy to make fun of McDonald’s itself. But the chain is, like it or not, a juggernaut ... one that has, as such, immense power over the impressionable kids among its customers. And this could be one way -- one small way that, via McDonald’s mass impact, could prove significant -- to get kids excited about reading. The initiative, Yahoo Shine reports, was inspired by data from Britain’s National Literacy Trust -- data revealing that, out of a group of 21,000 only half of them said they liked reading "very much" or "a lot." 

Which is both unfortunate and reversible. As Jonathan Douglas, director of the NLT, told The Telegraph:

Our research tells us that there is a very clear link between book ownership and children’s future success in life, so it is very concerning that one in three children in the UK doesn’t own a book, and half of kids don’t really enjoy reading.

Initiatives like McDonald’s Happy Readers campaign play an important role in getting more books into the hands of children, and inspiring families to read together as a fun and interactive pastime.


Read the full article at:

Related Articles

Latest News from our Front Page

ISIS to France: "We will be coming. Victory has been promised to us by Allah"
2015-11-26 3:33
Homegrown French ISIS fighters have issued a chilling threat of new attacks on France just 24 hours after the terrorist group used movie footage of the Eiffel Tower's collapse in another video.  A balaclava-clad militant is seen warning 'we will be coming, we will come to crush your country' in footage posted on Twitter earlier today. It is unclear where the film ...
ISIS teenage 'poster girl' Samra Kesinovic 'beaten to death' as she tried to flee the group
2015-11-26 1:07
She appeared in social media images for the group carrying a Kalashnikov and surrounded by armed men A teenage girl who ran away from her Vienna home to join Isis in Syria has reportedly been beaten to death by the group after trying to escape. Samra Kesinovic, 17, travelled to Syria last year with her friend Sabina Selimovic, 15. The two became a ...
The Right Stuff's flagship podcast "The Daily Shoah" has been censored by Soundcloud
2015-11-25 22:56
Editor's note: The PC corporate moral police strike again. Just as Radio 3Fourteen & Red Ice Radio were censored from iTunes, The Daily Shoah was pulled from Soundcloud today. As per usual, there is a double standard, they allow any kind of anti-White material: No counter culture humor making fun of the genocidal mainstream garbage is allowed! ... From: Soundcloud took it upon ...
Merkel Welcomes A Million More: Vows To Stand By Refugee Policy Despite Security Fears
2015-11-25 21:05
Chancellor Angela Merkel vowed on Wednesday to stick to her open-door refugee policy, defying criticism at home and abroad which has intensified due to growing fears about a potential security risk after the Islamist attacks in Paris. Conservative Merkel faces splits in her right-left coalition and pressure from EU states, including France, over her insistence that Germany can cope with up ...
Paris Terrorist Was Gay 'Rent Boy', On The Run From Islamic State And Police
2015-11-25 20:16
The elusive eighth Paris attacker and one of three brothers implicated in the atrocity reportedly frequented gay clubs before the attack. He may have backed out of his mission at the last minute, and is possibly on the run from Islamic State as well as authorities. “We had him down as a rent boy, he was always hanging out with that ...
More News »