Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
2012 12 19

By Steve Donohue | FierceCable.com



’Detection zone’ would extend to telephone conversations, pets

Verizon (NYSE: VZ) has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.

If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.

For years, technology executives have discussed the possibility of using devices such as Microsoft’s (Nasdaq: MSFT) Xbox 360 Kinect cameras to target advertising and programming to viewers, taking advantage of the ability to determine whether an adult or child is viewing a program. But Verizon is looking at taking targeted advertising to a new level with its patent application, which is titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User."

Similar to the way Google (Nasdaq: GOOG) targets ads to Gmail users based on the content of their emails, Verizon proposes scanning conversations of viewers that are within a "detection zone" near their TV, including telephone conversations.

"If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words," Verizon states in the patent application.

Verizon says the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.

"If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.)," Verizon writes in the patent application.

Several types of sensors could be linked to the targeted advertising system, including 3D imaging devices, thermographic cameras and microphones, according to the patent application.

Verizon also details how it may be able link smartphones and tablet computers that viewers are using to the detection system.

"If detection facility detects that the user is holding a mobile device, advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands," Verizon writes in the patent application.

[...]


Read the full article at: fiercecable.com






Related Articles
Evidence: FBI Tracking And Monitoring Via Smart Phones
Are You Being Monitored At Work?
Trapwire: Big Brother Now Monitors Your Every Move
An automated system to monitor potentially dangerous trucks whilst in motion
Face-recognition technology to monitor school attendance


Latest News from our Front Page

People are merging with machines
2014 10 20
Ian Burkhart concentrated hard. A thick cable protruded from the crown of his shaven head. A sleeve sprouting wires enveloped his right arm. The 23 - year-old had been paralysed from the neck down since a diving accident four years ago. But, in June this year, in a crowded room in the Wexner Medical Centre at Ohio State University, Burkhart’s ...
Illegal Aliens Cleared For U.S. Military Service
2014 10 18
The Pentagon announced a new policy allowing illegal immigrants the opportunity to enlist in the armed forces, Thursday. USA Today reports that the new recruitment policies will focus on people with "high-demand skills" like foreign language acumen and health care training: "For the first time, the program — known as Military Accessions in the National Interest, or MAVNI — will ...
Bronze Age Sundial-Moondial Discovered in Russia
2014 10 16
A strange slab of rock discovered in Russia more than 20 years ago appears to be a combination sundial and moondial from the Bronze Age, a new study finds. The slab is marked with round divots arranged in a circle, and an astronomical analysis suggests that these markings coincide with heavenly events, including sunrises and moonrises. The sundial might be "evidence of ...
Humans may only survive 68 days on Mars
2014 10 15
Space enthusiasts planning a move to Mars may have to wait to relocate: conditions on the Red Planet are such that humans would likely begin dying within 68 days, a new study says. Oxygen levels would start to deplete after about two months and scientists said new technologies are required before humans can permanently settle on Mars, according to the study ...
Tom Sunic’s letter to the US Ambassador to Hungary
2014 10 14
October 11, 2014 Mr. André Goodfriend Chargé d’Affaires Embassy of the United States of America Szabadság tér 12 H-1054 Budapest Dear Mr. Goodfriend, As an American citizen I would hereby like to express my concern over the recent decision by the Hungarian government to ban the National Policy Institute (NPI) conference which had been scheduled to take place in Budapest from October 3 to October 5, 2014. ...
More News »