Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
2012 12 19
By Steve Donohue | FierceCable.com
’Detection zone’ would extend to telephone conversations, pets
Verizon (NYSE: VZ) has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.
If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.
For years, technology executives have discussed the possibility of using devices such as Microsoft’s (Nasdaq: MSFT) Xbox 360 Kinect cameras to target advertising and programming to viewers, taking advantage of the ability to determine whether an adult or child is viewing a program. But Verizon is looking at taking targeted advertising to a new level with its patent application, which is titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User."
Similar to the way Google (Nasdaq: GOOG) targets ads to Gmail users based on the content of their emails, Verizon proposes scanning conversations of viewers that are within a "detection zone" near their TV, including telephone conversations.
"If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words," Verizon states in the patent application.
Verizon says the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.
"If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.)," Verizon writes in the patent application.
Several types of sensors could be linked to the targeted advertising system, including 3D imaging devices, thermographic cameras and microphones, according to the patent application.
Verizon also details how it may be able link smartphones and tablet computers that viewers are using to the detection system.
"If detection facility detects that the user is holding a mobile device, advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands," Verizon writes in the patent application.
[...]
Read the full article at: fiercecable.com
Related Articles
Evidence: FBI Tracking And Monitoring Via Smart Phones
Are You Being Monitored At Work?
Trapwire: Big Brother Now Monitors Your Every Move
An automated system to monitor potentially dangerous trucks whilst in motion
Face-recognition technology to monitor school attendance
Latest News from our Front Page
|
No Bank Deposits Will Be Spared from Confiscation
2013 05 18
As alert Zero Hedge readers are aware, this week the EURO Politburo is busy debating the dodgy subject of deposit "bail-ins."
The following article very succinctly explains this odious mode of fractal fractional reserve end-game chicanery.
The author encourages all of you to share it with others.
NO BANK DEPOSITS WILL BE SPARED FROM CONFISCATION
By Matthias Chang Esq, futurefastforward.com (with author’s permission)
I challenge ... |
Military Says No Presidential Authorization Needed To Quell “Civil Disturbances”
2013 05 17
A recent Department of Defense instruction alters the US code applying to the military’s involvement in domestic law enforcement by allowing US troops to quell “civil disturbances” domestically without any Presidential authorization, greasing the skids for a de facto military coup in America along with the wholesale abolition of Posse Comitatus.
The instruction (embedded at the end of this article), which ... |
Ancient Maya Pyramid Destroyed in Belize
2013 05 17
An archaeological group says it plans to take legal action.
Despite its small size, the Caribbean country of Belize is known for a few outstanding characteristics: a spectacular barrier reef, a teeming rain forest, and extensive Maya ruins.
It now has one fewer of those ruins.
A construction company in Belize has been scooping stone out of the major pyramid at the site ... |
Ginger: A Warming Herb
2013 05 17
Ginger is an Asian herb that is particularly well known to us in the West. Over time, and with trial and error, its stimulating properties and piquant flavor have been integrated into both our herbal “materia medica” and cuisine.
Brewed as an herbal tea, ginger root is particularly helpful for those people who have underactive stomachs and difficulty producing adequate amounts ... |
Australian man dead for 40 minutes revived with new CPR machine
2013 05 17
In an Australian first, doctors have used a new resuscitation technique to revive three patients who were clinically dead for up to an hour.
One of the lucky survivors was Colin Fiedler, 49, who was pronounced dead at The Alfred Hospital in Melbourne, Victoria, after suffering a heart attack, The Herald Sun reported.
Doctors brought Fieldler back to life using a U.S.-made ... |
| More News » |
|
|
|
|
