Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
2012 12 19
By Steve Donohue | FierceCable.com
’Detection zone’ would extend to telephone conversations, pets
Verizon (NYSE: VZ) has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.
If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.
For years, technology executives have discussed the possibility of using devices such as Microsoft’s (Nasdaq: MSFT) Xbox 360 Kinect cameras to target advertising and programming to viewers, taking advantage of the ability to determine whether an adult or child is viewing a program. But Verizon is looking at taking targeted advertising to a new level with its patent application, which is titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User."
Similar to the way Google (Nasdaq: GOOG) targets ads to Gmail users based on the content of their emails, Verizon proposes scanning conversations of viewers that are within a "detection zone" near their TV, including telephone conversations.
"If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words," Verizon states in the patent application.
Verizon says the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.
"If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.)," Verizon writes in the patent application.
Several types of sensors could be linked to the targeted advertising system, including 3D imaging devices, thermographic cameras and microphones, according to the patent application.
Verizon also details how it may be able link smartphones and tablet computers that viewers are using to the detection system.
"If detection facility detects that the user is holding a mobile device, advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands," Verizon writes in the patent application.
Read the full article at: fiercecable.com
Evidence: FBI Tracking And Monitoring Via Smart Phones
Are You Being Monitored At Work?
Trapwire: Big Brother Now Monitors Your Every Move
An automated system to monitor potentially dangerous trucks whilst in motion
Face-recognition technology to monitor school attendance
Latest News from our Front Page
Sweden is so deranged, there are no words to describe it – Danish politician
Politically correct Sweden is such a deranged society that there is no term in social science sufficient enough to describe it – argues Pia Kjærsgaard the Danish People’s Party former leader
In this article in Den Korte Avis, Kjærsgaard marvels at the fact that the politically correct are so desperate that they have graduated from using worn-out epiteths such as neo-fascists, ...
U.N. sending thousands of Muslims to America
The federal government is preparing for another “surge” in refugees and this time they won’t be coming illegally from Central America.
The U.S. State Department announced this week that the first major contingent of Syrian refugees, 9,000 of them, have been hand-selected by the United Nations for resettlement into communities across the United States.
The announcement came Tuesday on the State Department’s ...
Why You Should Watch Beheading Videos
Modernity is a dream. It is a dream that we can make the world something other than what it is through technology, prosperity, and above all “education.”
People will able to pick their own “gender.” Different cultures, races, and religions can blend into one seamless, corporate-friendly whole. And violence and death, it is implied, will be wished out of existence.
Today, a ...
CIA torture is reason for France to exit NATO – Le Pen
The shocking revelations of CIA torture techniques give France a reason to exit NATO, National Front party leader Marine Le Pen said on Saturday. The report on the CIA’s former interrogation practices has drawn wide criticism since its release.
“If indeed everyone is outraged by the tortures used by the US then, let’s leave NATO,” Le Pen said during an interview ...
900 Documented Examples of Obama's Lawbreaking, Lying, Corruption, Cronyism, Hypocrisy & Waste
Our friend, Dan from Squirrel Hill, has updated his list to 900 documented examples of Barack Obama's lying, lawbreaking, corruption, cronyism, etc. He began with 252 examples, then quickly grew to 504 and later to 694. Recently, he added more than 200 more examples of the usurper-in-chief's unlawful acts.
Every President, every politician, and every human being tells lies and engages ...
|More News » |