Nestle Puts GPS Devices Inside Candy Bars To Track Winning Customers
2012-10-03 0:00


RIC Note: What a clever way to appeal to the greed in people so as to make corporate GPS tracking and locating a frivolous, harmless, legal, and acceptable (even profitable) affair.

The candy company launched the “We Will Find You” campaign in the United Kingdom where GPS tracking devices were placed inside six candy bars. Once the winning candy bar wrapper is opened, the tracking device will go off and Nestle officials will be able to find the exact location of the customer.

“This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”

The six tracking devices will be placed in Kit-Kat, Aero and Yorkie bars in the U.K.

CNET reports that Nestle put up 3,000 posters to help promote the contest.

According to Ad Week, Nestle believes the promotion “will particularly appeal to men.”

Article Comment: "Pretty cool. Now when your door gets kicked in in the middle of the night you can think you must have won a prize."

Article from:

“In a first of its kind promotion, KIT KAT is using cutting edge geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS enabled device which, when the winner pulls the tab, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (12,000 Euros),” says a Kit Kat press release. “KIT KAT’s pioneering We Will Find You promotion means winners won’t have to move a muscle to claim their prize, with the expert delivery team ready to overcome all obstacles to ensure they reach the chosen few in time!”


The GPS Golden Ticket is not activated when the candy bar is opened. The winner has to turn it on. The tracker Nestle is using is “essentially mobile phone technology specifically developed for this project,” says a spokesperson. “When a winning bar is found, consumers simply pull on the tab to activate the device.”

"Don’t take the bar to your workplace, or other controlled areas, if we are unable to come and find you there"

From The Terrible Idea File: Toyota’s ’Cyberstalking’ Guerrilla Ad Campaign

’Death by chocolate’ plot to kill Sir Winston Churchill

Related Articles
Government allows private security firm to track offenders
Evidence: FBI Tracking And Monitoring Via Smart Phones
The Eyes Have It: Marketers Now Track Shoppers’ Retinas
RFID Chips Embedded In School Uniforms Keep Track Of Students In Brazil
Unilever stalks its customers with GPS trackers secretly placed in laundry detergent boxes

Latest News from our Front Page

The Pilgrims Were Definitely Not Like Modern-Day Refugees
2015-11-27 20:01
This upcoming Thanksgiving Day is sure to offer you and your family plenty of opportunities to argue over whether America should be welcoming Syrian refugees. If you have any liberal relatives or friends coming over for your Thursday feast, they’re going to relish the chance to tell everyone that the Pilgrims were refugees too — and hope that statement decimates all ...
ISIS to France: "We will be coming. Victory has been promised to us by Allah"
2015-11-26 3:33
Homegrown French ISIS fighters have issued a chilling threat of new attacks on France just 24 hours after the terrorist group used movie footage of the Eiffel Tower's collapse in another video.  A balaclava-clad militant is seen warning 'we will be coming, we will come to crush your country' in footage posted on Twitter earlier today. It is unclear where the film ...
ISIS teenage 'poster girl' Samra Kesinovic 'beaten to death' as she tried to flee the group
2015-11-26 1:07
She appeared in social media images for the group carrying a Kalashnikov and surrounded by armed men A teenage girl who ran away from her Vienna home to join Isis in Syria has reportedly been beaten to death by the group after trying to escape. Samra Kesinovic, 17, travelled to Syria last year with her friend Sabina Selimovic, 15. The two became a ...
The Right Stuff's flagship podcast "The Daily Shoah" has been censored by Soundcloud
2015-11-25 22:56
Editor's note: The PC corporate moral police strike again. Just as Radio 3Fourteen & Red Ice Radio were censored from iTunes, The Daily Shoah was pulled from Soundcloud today. As per usual, there is a double standard, they allow any kind of anti-White material: No counter culture humor making fun of the genocidal mainstream garbage is allowed! ... From: Soundcloud took it upon ...
Merkel Welcomes A Million More: Vows To Stand By Refugee Policy Despite Security Fears
2015-11-25 21:05
Chancellor Angela Merkel vowed on Wednesday to stick to her open-door refugee policy, defying criticism at home and abroad which has intensified due to growing fears about a potential security risk after the Islamist attacks in Paris. Conservative Merkel faces splits in her right-left coalition and pressure from EU states, including France, over her insistence that Germany can cope with up ...
More News »