RIC Note: What a clever way to appeal to the greed in people so as to make corporate GPS tracking and locating a frivolous, harmless, legal, and acceptable (even profitable) affair.
The candy company launched the “We Will Find You” campaign in the United Kingdom where GPS tracking devices were placed inside six candy bars. Once the winning candy bar wrapper is opened, the tracking device will go off and Nestle officials will be able to find the exact location of the customer.
“This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”
The six tracking devices will be placed in Kit-Kat, Aero and Yorkie bars in the U.K.
CNET reports that Nestle put up 3,000 posters to help promote the contest.
According to Ad Week, Nestle believes the promotion “will particularly appeal to men.”
Article Comment: "Pretty cool. Now when your door gets kicked in in the middle of the night you can think you must have won a prize."
“In a first of its kind promotion, KIT KAT is using cutting edge geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS enabled device which, when the winner pulls the tab, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (12,000 Euros),” says a Kit Kat press release. “KIT KAT’s pioneering We Will Find You promotion means winners won’t have to move a muscle to claim their prize, with the expert delivery team ready to overcome all obstacles to ensure they reach the chosen few in time!”
The GPS Golden Ticket is not activated when the candy bar is opened. The winner has to turn it on. The tracker Nestle is using is “essentially mobile phone technology specifically developed for this project,” says a spokesperson. “When a winning bar is found, consumers simply pull on the tab to activate the device.”
"Don’t take the bar to your workplace, or other controlled areas, if we are unable to come and find you there"
No Bank Deposits Will Be Spared from Confiscation 2013 05 18
As alert Zero Hedge readers are aware, this week the EURO Politburo is busy debating the dodgy subject of deposit "bail-ins."
The following article very succinctly explains this odious mode of fractal fractional reserve end-game chicanery.
The author encourages all of you to share it with others.
NO BANK DEPOSITS WILL BE SPARED FROM CONFISCATION
By Matthias Chang Esq, futurefastforward.com (with author’s permission)
I challenge ...
Military Says No Presidential Authorization Needed To Quell “Civil Disturbances” 2013 05 17 A recent Department of Defense instruction alters the US code applying to the military’s involvement in domestic law enforcement by allowing US troops to quell “civil disturbances” domestically without any Presidential authorization, greasing the skids for a de facto military coup in America along with the wholesale abolition of Posse Comitatus.
The instruction (embedded at the end of this article), which ...
Ancient Maya Pyramid Destroyed in Belize 2013 05 17 An archaeological group says it plans to take legal action.
Despite its small size, the Caribbean country of Belize is known for a few outstanding characteristics: a spectacular barrier reef, a teeming rain forest, and extensive Maya ruins.
It now has one fewer of those ruins.
A construction company in Belize has been scooping stone out of the major pyramid at the site ...
Ginger: A Warming Herb 2013 05 17
Ginger is an Asian herb that is particularly well known to us in the West. Over time, and with trial and error, its stimulating properties and piquant flavor have been integrated into both our herbal “materia medica” and cuisine.
Brewed as an herbal tea, ginger root is particularly helpful for those people who have underactive stomachs and difficulty producing adequate amounts ...
Australian man dead for 40 minutes revived with new CPR machine 2013 05 17 In an Australian first, doctors have used a new resuscitation technique to revive three patients who were clinically dead for up to an hour.
One of the lucky survivors was Colin Fiedler, 49, who was pronounced dead at The Alfred Hospital in Melbourne, Victoria, after suffering a heart attack, The Herald Sun reported.
Doctors brought Fieldler back to life using a U.S.-made ...