RIC Note: What a clever way to appeal to the greed in people so as to make corporate GPS tracking and locating a frivolous, harmless, legal, and acceptable (even profitable) affair.
The candy company launched the “We Will Find You” campaign in the United Kingdom where GPS tracking devices were placed inside six candy bars. Once the winning candy bar wrapper is opened, the tracking device will go off and Nestle officials will be able to find the exact location of the customer.
“This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”
The six tracking devices will be placed in Kit-Kat, Aero and Yorkie bars in the U.K.
CNET reports that Nestle put up 3,000 posters to help promote the contest.
According to Ad Week, Nestle believes the promotion “will particularly appeal to men.”
Article Comment: "Pretty cool. Now when your door gets kicked in in the middle of the night you can think you must have won a prize."
“In a first of its kind promotion, KIT KAT is using cutting edge geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS enabled device which, when the winner pulls the tab, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (12,000 Euros),” says a Kit Kat press release. “KIT KAT’s pioneering We Will Find You promotion means winners won’t have to move a muscle to claim their prize, with the expert delivery team ready to overcome all obstacles to ensure they reach the chosen few in time!”
The GPS Golden Ticket is not activated when the candy bar is opened. The winner has to turn it on. The tracker Nestle is using is “essentially mobile phone technology specifically developed for this project,” says a spokesperson. “When a winning bar is found, consumers simply pull on the tab to activate the device.”
"Don’t take the bar to your workplace, or other controlled areas, if we are unable to come and find you there"
Pre-historic tokens used in conjunction with cuneiform 2014 07 22
An archaeological dig in southeast Turkey has uncovered a large number of clay tokens that were used as records of trade until the advent of writing, or so it had been believed. But a new find of tokens, dates from a time when writing was commonplace – thousands of years after it was previously assumed this technology had become obsolete.
Are immigration opponents Nazis? 2014 07 22
It seems the usual suspects are calling anyone who opposes unlimited immigration to be a "Nazi". The Left seems to be in constant fear of "Nazis" that lurk in public policy discussions and I assume under their beds. If you oppose any Leftist position, you are a.... take a wild guess...wait for it.... a NAZI! Tim Wise recently went ...
What Did US Spy Satellites See in Ukraine? 2014 07 22 Exclusive: The U.S. media’s Ukraine bias has been obvious, siding with the Kiev regime and bashing ethnic Russian rebels and Russia’s President Putin. But now – with the scramble to blame Putin for the Malaysia Airlines shoot-down – the shoddy journalism has grown truly dangerous, says Robert Parry.
In the heat of the U.S. media’s latest war hysteria – rushing to ...
Oh, Great: Robots Are Set to Conduct National Security Clearance Interviews 2014 07 22 Advancing a career in the US government might soon require an interview with a computer-generated head who wants to know about that time you took ketamine.
Psychologists at the National Center for Credibility Assessment (NCCA) are developing an interview system that uses a responsive on-screen avatar for the first stage of the national security clearance process.
Initial screening for a variety ...
Is Anything on the Internet Real Anymore? 2014 07 22
Is there anybody…out there?
I promise I’m a real person asking this question and typing this article…but beyond that, I can’t promise much else about anything you or I see on the Internet.
This article on ZDNet, “GCHQ’s dark arts: Leaked documents reveal online manipulation, Facebook, YouTube snooping,” confirms — beyond a shadow of any possible doubt — that a barrage of ...