Nestle Puts GPS Devices Inside Candy Bars To Track Winning Customers
2012 10 03

From: CBSLocal.com

RIC Note: What a clever way to appeal to the greed in people so as to make corporate GPS tracking and locating a frivolous, harmless, legal, and acceptable (even profitable) affair.





The candy company launched the “We Will Find You” campaign in the United Kingdom where GPS tracking devices were placed inside six candy bars. Once the winning candy bar wrapper is opened, the tracking device will go off and Nestle officials will be able to find the exact location of the customer.

“This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”

The six tracking devices will be placed in Kit-Kat, Aero and Yorkie bars in the U.K.

CNET reports that Nestle put up 3,000 posters to help promote the contest.

According to Ad Week, Nestle believes the promotion “will particularly appeal to men.”




Article Comment: "Pretty cool. Now when your door gets kicked in in the middle of the night you can think you must have won a prize."


Article from: cbslocal.com





“In a first of its kind promotion, KIT KAT is using cutting edge geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS enabled device which, when the winner pulls the tab, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (12,000 Euros),” says a Kit Kat press release. “KIT KAT’s pioneering We Will Find You promotion means winners won’t have to move a muscle to claim their prize, with the expert delivery team ready to overcome all obstacles to ensure they reach the chosen few in time!”

[...]

The GPS Golden Ticket is not activated when the candy bar is opened. The winner has to turn it on. The tracker Nestle is using is “essentially mobile phone technology specifically developed for this project,” says a spokesperson. “When a winning bar is found, consumers simply pull on the tab to activate the device.”

"Don’t take the bar to your workplace, or other controlled areas, if we are unable to come and find you there"
Source: Forbes.com









From The Terrible Idea File: Toyota’s ’Cyberstalking’ Guerrilla Ad Campaign


’Death by chocolate’ plot to kill Sir Winston Churchill







Related Articles
Government allows private security firm to track offenders
Evidence: FBI Tracking And Monitoring Via Smart Phones
The Eyes Have It: Marketers Now Track Shoppers’ Retinas
RFID Chips Embedded In School Uniforms Keep Track Of Students In Brazil
Unilever stalks its customers with GPS trackers secretly placed in laundry detergent boxes


Latest News from our Front Page

Norway Joins the Race to Develop Killer Robots
2014 10 24
Norway is a large exporter of weapons, which makes the resolution of the debate about creating killer robots an important issue for everyone.  One could debate the overall merits or failings of robotic systems, but an area that clearly has become a point for concern on all sides is the emergence of "killer robots." According to robotics pioneer, David Hanson, ...
Gene That Once Aided Survival in the Arctic Found to Have Negative Impact on Health Today
2014 10 23
In individuals living in the Arctic, researchers have discovered a gene variant that arose thousands of years ago and most likely provided an evolutionary advantage for processing high-fat diets or for surviving in a cold environment; however, the variant also seems to increase the risk of hypoglycemia, or low blood sugar, and infant mortality in today’s northern populations. {snip} “Our work ...
The Ebola hoax: questions, answers, and the false belief in the “One It”
2014 10 23
“The Reality Manufacturing Company doesn’t just sell ‘fake paintings’ that are easy to spot. No. They also sell images that are geared to mesh with people’s deeply held instincts and thereby produce rigid false beliefs. People are sure that if they gave up such beliefs, their world would fall apart and blow away in the wind.” ...
New Controversial Theory Suggests "Hobbits" Were Not Human - Who Were These Mysterious Beings?
2014 10 23
The origin of the Hobbit species remains a challenging subject to scientists. The Hobbit’s discovery confirmed the view that the Earth was once populated by many species of human, but new research the Hobbit’s were not human at all! So, who were these mysterious beings? Where did they come from? The idea that our species, Homo sapiens, was the only species of human on ...
Right into enemy hands? ISIS shows off new weapons allegedly airdropped by US (VIDEO)
2014 10 23
Islamic State has published a new video in which a jihadist shows off brand-new American hardware, which was purportedly intended for the Kurds they are fighting in the Syrian border town of Kobani. The undated video, posted by the unofficial IS mouthpiece “a3maq news”, sees a jihadist showing several boxes of munitions with English-language markings, with a parachute spread out on ...
More News »