Britain flooded with ’brand police’ to protect sponsors
2012 07 16
By Martin Hickman | Independent.co.uk
Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors’ multimillion-pound marketing deals, in a highly organised mission that contrasts with the scramble to find enough staff to secure Olympic sites.
Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging "ambush marketing" or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald’s, Coca-Cola and BP. The clampdown goes on while 3,500 soldiers on leave are brought in to bail out the security firm G4S which admitted it could not supply the numbers of security staff it had promised.
Yesterday, the Culture Secretary, Jeremy Hunt, refused to rule out that even more soldiers may be called upon to help with security, but dismissed the issue as merely a "hitch". However, as well as the regular Army, the Olympic "brand army" will start its work with a vengeance today.
Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK. Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.
Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including "gold", "silver" and "bronze", "summer", "sponsors" and "London".
Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event.
At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.
Marina Palomba, for the McCann Worldgroup agency in London, described the rules as "the most draconian law in advance of an Olympic Games ever".
Read the full article at: independent.co.uk
Neo-Nazi Clothes Brand opens ’Brevik’ Shop
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Lady Gaga isn’t even a person anymore -- she’s a brand, a vessel, a capitalistic force
London Olympics: G4S ’repeatedly assured’ ministers they would overshoot security targets
London 2012: Olympic missile tenants in terrorist fear
Muse’s "Survival" Chosen as Official Song of 2012 Olympics
Rockefeller Foundation Predicts 13,000 Dead at London 2012 Olympics
Latest News from our Front Page
Footage of Killer Machete ‘Terrorist’ Attack in Woolwich, East London - Major Inconsistencies in the video footage
2013 05 24
Red Ice Creations: The following analysis of the killing in Woolwich, London is provided by many sources. Many different opinions are gathered, but on the whole it’s clear that the level of suspicion of the press, as well as government and security officials, is high. And with all that’s going on it’s not unfounded suspicion.
There are still a multitude of ...
Soldier Beheaded in Broad Daylight Machete Attack
2013 05 23
Woolwich attack: terrorist proclaimed ’an eye for an eye’ after attack
A British soldier has been butchered on a busy London street by two Islamist terrorists, one of whom proclaimed afterwards: “An eye for an eye and a tooth for a tooth.”
In the first terrorist murder on the British mainland since the 7/7 suicide bombings of 2005, the men attempted ...
Ciudad Blanca Found? The lost city in Honduras
2013 05 23
Explorers have been searching on foot for Honduras’s mythical city for generations. Now, they seem to have found it from a tiny Cessna airplane, aided by million-dollar technology.
Is the fabled lost city of Honduras hiding beneath the dense jungle canopy?
The Mosquitia rain forests of Honduras and Nicaragua are, to put it mildly, thick jungle. As one travel guide notes, "While ...
Cheetah-bot races into your post-apocalyptic nightmares
2013 05 23
An ongoing robotics project at MIT aiming to recreate the gait of a cheetah is sharing a new video showing off the latest progress. There’s a long way to go before anyone would call it catlike, but it’s impressive nevertheless.
The Biomimetic Robotics Lab at MIT is attempting to create things much like those being made by the more well-known ...
When an Army of Artists Fooled Hitler
2013 05 23
Shortly after the D-Day invasion on June 6, 1944, two Frenchmen on bicycles managed to cross the perimeter of the United States Army’s 23rd Headquarters Special Troops and what they saw astounded them. Four American soldiers had picked up a 40-ton Sherman tank and were turning it in place.
Soldier Arthur Shilstone says, “They looked at me, and they were ...
|More News » |