Britain flooded with ’brand police’ to protect sponsors
2012 07 16

By Martin Hickman | Independent.co.uk



Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors’ multimillion-pound marketing deals, in a highly organised mission that contrasts with the scramble to find enough staff to secure Olympic sites.

Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging "ambush marketing" or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald’s, Coca-Cola and BP. The clampdown goes on while 3,500 soldiers on leave are brought in to bail out the security firm G4S which admitted it could not supply the numbers of security staff it had promised.

Yesterday, the Culture Secretary, Jeremy Hunt, refused to rule out that even more soldiers may be called upon to help with security, but dismissed the issue as merely a "hitch". However, as well as the regular Army, the Olympic "brand army" will start its work with a vengeance today.




Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK. Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.

Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including "gold", "silver" and "bronze", "summer", "sponsors" and "London".

Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event.

At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.

Marina Palomba, for the McCann Worldgroup agency in London, described the rules as "the most draconian law in advance of an Olympic Games ever".

[...]


Read the full article at: independent.co.uk









Related Articles
Neo-Nazi Clothes Brand opens ’Brevik’ Shop
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Lady Gaga isn’t even a person anymore -- she’s a brand, a vessel, a capitalistic force
London Olympics: G4S ’repeatedly assured’ ministers they would overshoot security targets
London 2012: Olympic missile tenants in terrorist fear
Muse’s "Survival" Chosen as Official Song of 2012 Olympics
Rockefeller Foundation Predicts 13,000 Dead at London 2012 Olympics


Latest News from our Front Page

Whistleblower: Margaret Thatcher knew all about underage sex ring
2014 07 29
Margaret Thatcher was told about alleged sex parties with under-age boys held by one of her closest aides claims her former personal bodyguard. Barry Strevens, who worked as the prime minister’s personal bodyguard, said that he passed on allegations about her confidant Sir Peter Morrison. The former senior police officer said that Lady Thatcher appointed Sir Peter deputy party chairman of the ...
The Absurd, Bureaucratic Hell That Is the American Police State
2014 07 29
“The greatest evil is not now done in those sordid ‘dens of crime’ that Dickens loved to paint. It is not done even in concentration camps and labour camps. In those we see its final result. But it is conceived and ordered (moved, seconded, carried, and minuted) in clean, carpeted, warmed and well-lighted offices, by quiet ...
Australian Government Pushing ‘Internet Tax’ To Pay For NSA Style Spying
2014 07 29
Forcing private companies to become mass surveillance hubs The Australian government is pushing to implement a ”surveillance tax” on the people of the country in order to pay for a mandate that would see communications companies retaining data on customers for two years. In a disturbing development that should serve as a warning to Americans, the Australian Attorney-General admitted that the surveillance ...
Japanese leader proposes first-ever ’Robot Olympics’
2014 07 29
Nations of the world will be sending their most talented athletes to Tokyo in 2020 for the Olympic Games – but if Japanese Prime Minister Shinzo Abe gets his way, they might also be pitting robots against each other. Abe announced his vision while touring robotics factories in Tokyo and Saitama, which is located just north of the country’s capital. According ...
Israel Student Union Set Up “War Room” to Sell Gaza Massacre on Facebook
2014 07 29
This article was published on July 14, 2014. The death toll in Gaza as of today, July 23, 2014, reaches 678 according to Al-Akhbar. Students at the IDC Herzliya “war room,” seen here in a screenshot, focus on posting propaganda justifying Israel’s attack on Gaza on Facebook. As the death toll from Israel’s savage bombardment of Gaza continues to climb, Israel has ...
More News »