A book written in disappearing ink
2012 07 06

By Carolyn Kellogg | LATimes.com

In Buenos Aires, small bookshop and publisher Eterna Cadencia has been wrestling with the question of the role of books in a digital age. These days, e-books seem more important, more interesting, than their print counterparts. How can print books take on a measure of urgency?

Eterna Cadencia’s answer seems, at first, counterintuitive: It printed a book with disappearing ink.

The book, "El Libro que No Puede Esperar" (The Book That Can’t Wait), comes sealed in a plastic wrapper. Once the wrapper is removed and the book is cracked, the ink begins to age; it’s got a lifespan of less than two months. Just months after being opened, The Book That Can’t Wait is filled with nothing but blank pages.

That makes the book unputdownable in an entirely new way.

Who wants a book that will self-destruct in 60 days? Turns out, Argentine readers do. Eterna Cadencia sold out of its entire first disappearing-ink printing in a single day.

One of the reasons the publisher wanted to give the book urgency was that it wants readers to leap in and try reading works from new authors. The thinking goes, if new authors don’t get read, they can’t continue -- but if they do get read, they can find footing on a career path of writing.

"This time we had the guarantee that our new authors were read," Eterna Cadencia explains in the video above.

The publisher plans to use The Book That Can’t Wait’s disappearing ink platform for other books in the future. Until then, curious readers will have to wait for the next Book That Can’t Wait.


Article from: latimes.com





Planned Obsolescence

Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence.

For an industry, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. Built-in obsolescence is used in many different products. There is, however, the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer (if any exists) that offers a more durable alternative.
Wikipedia







Video from: YouTube.com











Related Articles
Designed to Fail: Manufacturers’ planned obsolescence costs consumers and the environment


Latest News from our Front Page

Hungary’s Orban Bashes Liberal Immigration Policy
2014 08 29
Hungary’s Prime Minister Viktor Orban on Monday lashed out against immigration, setting one of the main policy objectives of his next term in power after winning parliamentary elections in April. “The goal is to cease immigration whatsoever,” said Hungary’s prime minister. “I think the current liberal immigration policy, which is considered obvious and morally based, is hypocrite,” Mr. Orban said. At a ...
China’s “Duplitecture” Cities Mimic the World’s Greatest Architectural Hits
2014 08 29
The best knockoffs in the world are in China. There are plenty of fake designer handbags and Rolexes, but China’s knockoffs go way beyond fashion. There are knockoff Apple stores that look so much like the real thing that some employees believe they are working in real Apple stores. And then there are entire knockoff cities. There are Venices with ...
Kiev loses control of Novoazovsk, rebel troops advance in southeast Ukraine
2014 08 29
Kiev’s troops had to leave the eastern Ukrainian city of Novoazovsk to save their lives, said the country’s Security and Defense Council. The authorities admitted that self-defense forces are advancing and leading a counteroffensive in the southeast. Along with Novoazovsk, Kiev troops have lost control over the villages of Amvrosiivka and Starobeshevo in the Donetsk Region of Eastern Ukraine. According to Ukraine’s ...
Mohammed is most popular name in Oslo
2014 08 29
For the first time in the capital city’s history, Mohammed is the most common name for boys and men, said a study on Thursday. Statistics Norway (Statistisk Sentralbyrå - SSB) has counted the population of Oslo and found that Mohammed is the most common male name in Oslo for the first time ever. Jørgen Ouren of SSB said to NRK: “It is ...
Beaten to Death at McDonald’s
2014 08 29
To the four clean-cut college freshman out on a double date, it had seemed like a typical McDonald’s: spanking clean, well-lighted, and safe. It was in a good neighborhood too, right next to Texas A&M University in College Station -- a campus known for its friendly atmosphere and official down-home greeting: “howdy.” Shortly after 2 A.M. that Sunday, they pulled into ...
More News »