In Buenos Aires, small bookshop and publisher Eterna Cadencia has been wrestling with the question of the role of books in a digital age. These days, e-books seem more important, more interesting, than their print counterparts. How can print books take on a measure of urgency?
Eterna Cadenciaís answer seems, at first, counterintuitive: It printed a book with disappearing ink.
The book, "El Libro que No Puede Esperar" (The Book That Canít Wait), comes sealed in a plastic wrapper. Once the wrapper is removed and the book is cracked, the ink begins to age; itís got a lifespan of less than two months. Just months after being opened, The Book That Canít Wait is filled with nothing but blank pages.
That makes the book unputdownable in an entirely new way.
Who wants a book that will self-destruct in 60 days? Turns out, Argentine readers do. Eterna Cadencia sold out of its entire first disappearing-ink printing in a single day.
One of the reasons the publisher wanted to give the book urgency was that it wants readers to leap in and try reading works from new authors. The thinking goes, if new authors donít get read, they canít continue -- but if they do get read, they can find footing on a career path of writing.
"This time we had the guarantee that our new authors were read," Eterna Cadencia explains in the video above.
The publisher plans to use The Book That Canít Waitís disappearing ink platform for other books in the future. Until then, curious readers will have to wait for the next Book That Canít Wait.
Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence.
For an industry, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. Built-in obsolescence is used in many different products. There is, however, the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer (if any exists) that offers a more durable alternative.
Record outdoor radiation level that Ďcan kill in 20 miní detected at Fukushima 2013 12 11 Outdoor radiation levels have reached their highest at Japanís Fukushima nuclear plant,warns the operator company.Radiation found in an area near a steel pipe that connects reactor buildings could kill an exposed person in 20 minutes,local media reported.
The plantís operator and the utility responsible for the clean-up Tokyo Electric Power Company (TEPCO) detected record radiation levels on a duct which connects ...
Evoking Eros - To Wake Up The Sleeping Beauty 2013 12 11
The desire in us for Beauty is so inate to be almost a human compulsion. So the attack of the eugenicists on Beauty, which has been manifesting in the art world since the Frankfurt School, may be where they finally get hung with their own petard. However, this isnít to suggest that we rant against the dark and ugly visions ...
Prehistoric Underwater Wall Divides Scientists 2013 12 11 Two camps of scientists have faced off on the issue of the underwater structure known as Bimini Road off the coast of the Bahamas since it was first discovered in 1968.
One camp says it is a 12,000Ė19,000-year-old man-made structureóflouting the conventional understanding that advanced civilizations only emerged some 5,000 years ago.
The other camp says it is a natural formation.
Author, Researcher Lloyd Pye Dies 2013 12 10 Weíre grieved by the sad news that writer and researcher Lloyd Anthony Pye passed away yesterday, December 9, 2013, after a battle with cancer. He was best known for his work with The Starchild Project.
Lloyd was a frequent welcome guest to Red Ice Radio, and we enjoyed the opportunity to speak with him about his work and his writing over ...