A book written in disappearing ink
2012 07 06

By Carolyn Kellogg | LATimes.com

In Buenos Aires, small bookshop and publisher Eterna Cadencia has been wrestling with the question of the role of books in a digital age. These days, e-books seem more important, more interesting, than their print counterparts. How can print books take on a measure of urgency?

Eterna Cadenciaís answer seems, at first, counterintuitive: It printed a book with disappearing ink.

The book, "El Libro que No Puede Esperar" (The Book That Canít Wait), comes sealed in a plastic wrapper. Once the wrapper is removed and the book is cracked, the ink begins to age; itís got a lifespan of less than two months. Just months after being opened, The Book That Canít Wait is filled with nothing but blank pages.

That makes the book unputdownable in an entirely new way.

Who wants a book that will self-destruct in 60 days? Turns out, Argentine readers do. Eterna Cadencia sold out of its entire first disappearing-ink printing in a single day.

One of the reasons the publisher wanted to give the book urgency was that it wants readers to leap in and try reading works from new authors. The thinking goes, if new authors donít get read, they canít continue -- but if they do get read, they can find footing on a career path of writing.

"This time we had the guarantee that our new authors were read," Eterna Cadencia explains in the video above.

The publisher plans to use The Book That Canít Waitís disappearing ink platform for other books in the future. Until then, curious readers will have to wait for the next Book That Canít Wait.


Article from: latimes.com





Planned Obsolescence

Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence.

For an industry, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. Built-in obsolescence is used in many different products. There is, however, the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer (if any exists) that offers a more durable alternative.
Wikipedia







Video from: YouTube.com











Related Articles
Designed to Fail: Manufacturersí planned obsolescence costs consumers and the environment


Latest News from our Front Page

The Aeon of Horus is Ending and the Elites are Nervous as their Icons are Dying
2014 04 18
I predict there is going to be a huge resurgence of interest in European indigenous spiritual traditions from Norse to Celtic/Gaelic to Slavic and so on. Millions of Europeans are going to realise that we are the victims of Christianity and New Age garbage. Their bastardised Kabbalah, the psychic force used by Crowley and the elites to cement his Aeon ...
Easter - Christian or Pagan?
2014 04 18
From: truthbeknown.com Contrary to popular belief, Easter does not represent the "historical" crucifixion and resurrection of Jesus Christ. In reality, the gospel tale reflects the annual "crossification" of the sun through the vernal equinox (Spring), at which time the sun is "resurrected," as the day begins to become longer than the night. Rather than being a "Christian" holiday, Easter celebrations date back ...
Man-Made Blood Might Be Used in Transfusions by 2016
2014 04 18
Researchers in the U.K. have created the first man-made red blood cells of high enough quality to be introduced into the human body The premise of the HBO show and book series True Blood revolves around a technological breakthrough: scientists figure out how to synthesize artificial human blood, which, as an ample new source of non-human food, allows vampires to "come ...
The Trials of the Cherokee Were Reflected In Their Skulls
2014 04 18
Researchers from North Carolina State University and the University of Tennessee have found that environmental stressors Ė from the Trail of Tears to the Civil War Ė led to significant changes in the shape of skulls in the eastern and western bands of the Cherokee people. The findings highlight the role of environmental factors in shaping our physical characteristics. ...
Our Fears May Be Shaped by Ancestral Trauma
2014 04 18
Last December, an unsettling Nature Neuroscience study found that mice who were taught to associate the smell of cherry blossoms with pain produced offspring who feared the smell of cherry blossoms, even if they had never been exposed to it before. We knew that the process was epigeneticóthat it was not hard-wired in the permanent genetic structure of the mouseóbut ...
More News Ľ