Three Little Pigs As Exposed by News and Social Media
2012-03-05 0:00

By Elizabeth Leafloor |

"This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion." (Link)

Video from:

While this advertisement is clever tongue-in-cheek, the video’s message seems to be making light of real human tragedy and suffering. The mainstream can spin an issue so much that the general public will soon be whipped into a frenzy of debate, and any real facts about victims or perpetrators, innocent or guilt, justice or rule of law, will soon be forgotten to be replaced with emotional reactions via social media.

What a display - a mouthy, uninformed, opinionated public being lead by a ’respectable’ newsmedia that is covering the issue truthfully as it evolves.

In light of recent revelations that fallen media mogul Rupert Murdoch’s "News of the World" publications were engaging in phonehacking to get the story at any cost, it’s easy to draw comparisons between this type of bloodthirsty ’journalism’ (tabloidism), and the fervor glamorized wryly in the video.

It’s also of note that much of what modern mainstream media tells as truth is actually ’fairy tale’. How appropriate a theme.


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