Mystery Man Gives Mind-Reading Tech More Cash Than Facebook, Google Combined
2011 07 15

By Kit Eaton | FastCompany.com



The company specializes in non-invasive, wireless brain-recording tech. And its first round of funding is bigger than Google’s and Facebook’s first-round investments combined. Here’s why.


Imagine the money that could be made by a drug company that accurately predicted and treated the onset of Alzheimers before any symptoms surfaced. That may give us an idea why NeuroVigil, a company specializing in non-invasive, wireless brain-recording tech, just got a cash injection that puts it at a valuation "twice the combined seed valuations of Googles and Facebooks first rounds," according to a company announcement.

Facebooks Series A funding in May 2005 was at $12.7 million, valuing the firm at $98 million. Some figure put the series Series A funding of Google, on a $25 million co-investment from Sequoia and Kleiner Perkins, at $75 million in late 1999. Add those valuations. Double em, and it would seem NeuroVigil got tens of millions in early cash, enough for a valuation of roughly $250 million.

Most of it came from one moneybags, an "anonymous American industrialist and technology visionary," NeuroVigil says. There were other participants dotted across the U.S. Bill Gates, whos loaded and philanthropic, and Steve Jobs, whos loaded and focused on health (his own, especially), may have an interest in investing in clever medical technology.

NeuroVigil describes itself as a neurotechnology company centered on a "fundamentally new way to assess brain activity, non-invasively, and rapidly, using a single channel of electroencephalogram."


NeuroVigils key product at the moment is the iBrain, a slim device in a flexible head-cap thats designed to be worn for continuous EEG monitoring of a patients brain function--mainly during sleep. Its non-invasive, and replaces older technology that could only access these kind of brain functions via critically implanted electrodes actually on the brain itself. The idea is, first, to record how brain function changes over time, perhaps as a particular combination of drugs is administered or to help diagnose particular brain pathologies--such as epilepsy.

iBrain promises to open a huge pipeline of data with its powerful but simple brain-reading tech, which is gaining traction thanks to technological advances. But the other half of the potentailly lucrative equation is the ability to analyze the trove of data coming from iBrain. And thats where NeuroVigils SPEARS algorithm enters the picture. Not only is the company simplifying collection of brain data with a device that can be relatively comfortably worn during all sorts of tasks--sleeping, driving, watching advertising--but the combination of iBrain and SPEARS multiplies the efficiency of data analysis. Heres NeuroVigil on that:

Clinical EEG data acquisition and interpretation is currently cumbersome, time consuming, and error prone. NeuroVigils technologic advance dramatically improves the quality and lowers the costs of sleep testing. Our technology not only automates current manual tasks, but also more than quadruples the amount of useful information obtained from current EEG data, which leads to neural signatures, or correlates of important disease states, that are useful in early detection and diagnosis of important sleep-related medical conditions as well as diseases of the Central Nervous System, such as Alzheimers, Schizophrenia, Parkinsons, etc. The SPEARS algorithm has been proven, using human data, to perform better than current clinical methods at interpreting a nights worth of EEG data, and performs this task that requires 30-60 minutes for an experienced human scorer in seconds.


So what will all these tens of millions of dollars of cash let NeuroVigil do? Lots of R&D and product-refining design of course. Its possible NeuroSky will concentrate its efforts on honing the size and reliability of the iBrain to make it a standard tool in hospitals around the globe.

Its also possible it could develop its technology into non-medicinal uses such as human-computer interfaces--in an earlier announcement, NeuroVigil noted, "We plan to make these kinds of devices available to the transportation industry, biofeedback, and defense. Applications regarding pandemics and bioterrorism are being considered but cannot be shared in this format." And theres even a popular line of kids toys that use an essentially similar technique, powered by NeuroSky sensors--themselves destined for future uses as games console controllers or even input devices for computers.

Another trove of potential cash could come from neuromarketers, currently measuring brain activity around decision-making about everything from what soup to buy, to what movie to see, to which candidate to vote for.

Tens of millions buys a lot of novel-use testing.

Article from: fastcompany.com





Video from: YouTube.com


The Present & Future of Mind-Reading Technology by BadKitty





Related Articles
Secret of NIMH? Memory Implant Boosts Brain Function in Rats
Images capture moment brain goes unconscious (Video)
Religion makes your brain atrophy?
Brains of Buddhist monks scanned in meditation study
Your Brain May Sleep Without You (Video)
Army Wants Its Computers Acting Like Human Brains
Deep brain stimulation promoted as groundbreaking neurological treatment
Zombies in Your Head, Not Mind, Control Daily Life
"Gender-Neutral" Pre-School in Sweden Accused of Mind Control
Could Conjoined Twins Share a Mind?
Homeland security deploys mind-reading hardware
Scientists warn that drugs of the future will be designed specifically to control the human mind
Girlfriend of pharmaceutical exec found dead in Mansion’s Courtyard
Four people murdered in "Research Triangle Park": RTP houses global Pharma, Tech, Banking, R&D firms


Latest News from our Front Page

No Bank Deposits Will Be Spared from Confiscation
2013 05 18
As alert Zero Hedge readers are aware, this week the EURO Politburo is busy debating the dodgy subject of deposit "bail-ins." The following article very succinctly explains this odious mode of fractal fractional reserve end-game chicanery. The author encourages all of you to share it with others. NO BANK DEPOSITS WILL BE SPARED FROM CONFISCATION By Matthias Chang Esq, futurefastforward.com (with author’s permission) I challenge ...
Military Says No Presidential Authorization Needed To Quell “Civil Disturbances”
2013 05 17
A recent Department of Defense instruction alters the US code applying to the military’s involvement in domestic law enforcement by allowing US troops to quell “civil disturbances” domestically without any Presidential authorization, greasing the skids for a de facto military coup in America along with the wholesale abolition of Posse Comitatus. The instruction (embedded at the end of this article), which ...
Ancient Maya Pyramid Destroyed in Belize
2013 05 17
An archaeological group says it plans to take legal action. Despite its small size, the Caribbean country of Belize is known for a few outstanding characteristics: a spectacular barrier reef, a teeming rain forest, and extensive Maya ruins. It now has one fewer of those ruins. A construction company in Belize has been scooping stone out of the major pyramid at the site ...
Ginger: A Warming Herb
2013 05 17
Ginger is an Asian herb that is particularly well known to us in the West. Over time, and with trial and error, its stimulating properties and piquant flavor have been integrated into both our herbal “materia medica” and cuisine. Brewed as an herbal tea, ginger root is particularly helpful for those people who have underactive stomachs and difficulty producing adequate amounts ...
Australian man dead for 40 minutes revived with new CPR machine
2013 05 17
In an Australian first, doctors have used a new resuscitation technique to revive three patients who were clinically dead for up to an hour. One of the lucky survivors was Colin Fiedler, 49, who was pronounced dead at The Alfred Hospital in Melbourne, Victoria, after suffering a heart attack, The Herald Sun reported. Doctors brought Fieldler back to life using a U.S.-made ...
More News »